What is meant by pay per lead ?

Pay per lead is an affiliate program under which the advertiser pays the affiliate each time the latter offers a lead and it converts into client. For example if a customer follows an affiliate link to an advertiser’s site and completes an action such a download file, or fill a form then the advertiser has to pay affiliate an amount according to the agreement.

Subject : SEO

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.