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Cost per lead (CPL)

What is Cost per lead (CPL) ?

Cost per lead is an advertising model in which the advertiser pays for each lead generated. The lead generated can be in the form of a sign-up, newsletter subscription, and more. The main benefit of this model is that it generates guaranteed results for the money paid for the advertisement.

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Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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