Our product engineering processes - centred on a combination of design thinking approach and agile methodology- are grounded in serving latent unmet needs of the customer and adding value to our clients. We use a human focused lens to create and accelerate differentiated and forward-looking digital solutions and customer experiences that resonate emotionally and drive a sustainable change.
Our technologists and strategists assume a beginner’s mindset, blend a suite of quantitative and qualitative research methods to discover customer needs, synthesise insights into an actionable problem statement, explore radical design alternatives to shape a prototype and gauge its real world efficacy. We test early and often & use our collective talents to build a defensible product.
The magic bullet to conceptualising a product is by imprinting into it the DNA- perceptions, preferences, experiences and needs that define end users- and engaging with them on their terms; across time, channels, services & devices. Our insight practitioners widen their research lens by grounding their approach in understanding human context and collecting dynamic and experiential details that act as a force multiplier in finding the X factor in design.
We conduct desktop research, mine data across social platforms through social media scraping, draw on interdisciplinary research and scholarly sources to articulate people’s voices in imagining products and services that align with the context of their lives and best solve their needs.
We outmaneuver the turbulence of research by synthesising meaningful insights to create opportunity hotspots; distilling weak signals and applying strategic thinking to formulate a problem statement. We bucket relevant observations in an empathy map to form a persona, unpack information into affinity map to cluster data and capture fitting observations into a journey map to develop potential insights.
We place the perspective of customers at the center of possible, plausible and desired futures to identify pain points and feed the key gaps into refining our problem statement. Our transdisciplinary team of professionals combine market knowledge, channel dynamics and gathered insights to immerse ourselves in the critical and complex human themes leading to highly targeted problem solving in the next stage.
We meld intuitive originality with analytical mastery to unlock trapped value from the crystallised problem statement in our ideation sessions. We drive our ideation process by articulating design alternatives using four lenses; customer, business, technology and experience, untangling the common ground of participants and triggering their motivations to co-develop a shared solution.
Employing diverse ideation methods like braindumping, brainwriting before and after the brainstorming session, we explore and decode the broadest spectrum of solutions. From the vast depository of design alternatives, we evaluate and prioritise design ideas by using dot voting and idea affinity maps for faster decision making & accelerating the product design reality to concept generation.
We bring concepts on a tangible plane by marshalling ideas, use cases and features to prototype solutions to validate our design assumptions in the real world. We connect the dots between user expectations, business economics & interaction implications to advance concepts into creating partial realisations, in collaboration with stakeholders for a selected value proposition.
We begin with setting a right scope for the prototype, selecting the appropriate fidelity and choosing the tools, taking account of contextual & dispositional constraints of the product. Our early explorations, for instance, sketches, storyboards & clickable wireframes- test the proposed solution against functionality & user needs- in a preliminary testing with a close group of team members. Uncovering the insights of users enables us to catch specification-solution gaps at an early stage providing a quick approach to refine prototypes at lower costs.
Armed with a robust understanding based on the test results, we make revisions & refinements based on feedback to improve the solution. We make informed design decisions from technical, branding and experiential stand points to illustrate high fidelity prototypes and internally test them again. With iterative improvements and better understanding of the solution space, the prototype grows in breadth and depth as required details and functionalities are built out, until the high potential prototype is finalised to be scaled up for development.
We bring the product offering to market much faster by compressing the length of time from development to release and treating the end user as the ultimate arbiter of the product value. We deploy a highly iterative agile software development framework to attune the delivery engine towards delivering a quality product. Our scrum teams use daily stand-up meetings for attaining the sprint goal and tracking sprint velocity through burndown charts for achieving the maximum efficiency.
Our scrum masters troubleshoot the scrum smells to ensure disciplined implementation of agile practices. Our project managers monitor project progress by tracking cycle time and lead time through Cumulative Flow Diagrams (CFD) to increase the throughput. Our whole team approach allows testing in real time with active collaboration of testing and development teams to identify and resolve the errors at the earliest. We keep application maintenance costs minimum and reduce manual effort and increase resiliency by constantly unloading the technical debt.
We construct a modular design system in order to formulate cohesion to create a seamless experience for the end-user by reducing cognitive load. In addition to consideration towards the aesthetic, we focus on accessibility & the formation of an easy-to-navigate product experience. Our design is tethered to the concepts of recognition and familiarity, organically stemming from our experience and the conversations we engage in, with our clients & the end-users. Introducing a unique color pallet in combination with strong typography leads to a polished and consistent experience for the end-user.
Considering native as-well-as non-native speakers, our copy focuses on reflecting the brand message in a clear & concise manner. After extensive research of interaction indicators such as user comments & search queries, we prioritize the narrative in order to deliver a carefully crafted reading experience.
After our analysts gather precise information and analyse usability by harnessing the power of tools & processes like Google Analytics and heat-mapping, we extract result-oriented insights via a highly iterative process. We engage in the seamless process of post-launch consideration in order to cement a product’s market relevance.
From inception to implementation, our product engineering processes- engineered in line with diverse project requirements, client expectations, nature and scale of the project and the determined billing model- act as a critical enabler to deliver immediate and measurable results while exploring innovation pathways and blending human and data insights to discover, design and deliver the next best experience.