Psychologists say, “First impression is created in the 1/10th of a second.” The time window may exceed a bit more than that in case of a website, but that doesn’t diminish the importance of the first impression. From the page loading speed to the design and how well the content is put and easy to understand, there are plenty of things that count in creating a positive impression right from the start. This is
According to Charles Darwin’s famous theory of evolution, only those survive who adapt to their changing surroundings. In the current digital sphere, most businesses, as well as consumers, have evolved and taken up online channels to interact, which did not
A/B testing is a crucial conversion rate optimization practice; however, in many startups, in order to save time & resources it is overlooked. The reluctance is primarily due to concerns about its ROI. To ensure startups that their A/B testing endeavors bring them desired ROI, here in this post, we will explain how experts approach A/B testing to ensure optimum results & improved conversion rates on their website. Read on.
Branding is essential for a business. But getting started with it may feel like a maze to most startups, when they start exploring the labyrinth of the branding world. To help entrepreneurs understand what branding really is, why is it so important, and how to effectively do it, here we have prepared a concise guide on branding for beginners that even the experienced marketers might find helpful.
OTAs or online travel booking marketplaces serve as the most prominent distribution channel for activity hosts & tour operators. But with more and more OTAs sprouting across the world, the competition in the market is getting intense. And the only way to get ahead in the race is to offer unmatched services. Read on for various executable insights that can help you make your travel activity booking marketplace a favorite in the industry.
Search engine & social media – as marketing channels, both have their own relevance for ecommerce businesses. For the likes of Amazon & eBay, the game is much simpler, but for small to medium scale startups, the budget constraint brings along lots of complexity. Which channel should ecommerce entrepreneurs should focus on to ensure that they get optimum results with limited investment? Find out answers here.