Food ordering and delivery is not a new online business idea; however, it has evolved with technology coming into the forefront. So far, we have seen startups, whose business models were based on grocery delivery, meal-kit delivery, restaurant table booking, midnight food delivery, and more. The most recent being online office food ordering and delivery business, as analyzed by experts at FATbit Technologies.
Getting food from your favorite restaurants during work week can often become a hassle. The online office food ordering and delivery business surely fills the void between busy professionals and delicious food from nearby restaurants.
Many follow online food ordering & delivery business model but only a few startups adhere to the office food-delivery business. This is the reason why new startups like Caviar and Peach have managed to create a niche for themselves and seize the opportunity.
To know how you can earn from this business idea, you need to implement the following business model and key website features. Without further ado, let us look at the business model to get a clear understanding of the market and its dynamics.
Same boring meals may upset any office worker. To bring deliciousness back into the lives of working professionals and removing the hassle of food delivery, this business model clicks the perfect chord. Here is the breakdown of how things work in this innovative business model:
For those who want to start online office food delivery business, the margins on food are always a concern, which is why it is always advised to have multiple streams of revenue. Moreover, the delivery charges should not make the value of the food rise to a level where the consumers do not consider it value for money. One aspect that falls in favor of such a business model is that you have to deliver all the orders in a single time. This reduces the delivery logistics as well as cost.
The following are the main revenue models that such a startup can incorporate:
The signup process should be easy enough for an average user without much technical know-how. The following steps resemble an ideal signup process:
Noteworthy, it is advisable to facilitate the user to register on the website or application via social media accounts or google account in easy steps. This not only quickens the registration process but also aids in providing a user-friendly experience.
Good user experience is the key to success for any business. When it comes to a website, the user experience is the most important thing for the survival of the online business. Here is a list of website features that we think should be there on any office food ordering and delivery website:
The homepage is the first point of contact with the users. If your homepage is not able to garner the attention of the users, chances are that people may stop coming to your website after some time. To make your website’s homepage highly engaging, use the following tips:
The most recent trend is to use a banner video instead of the banner image. This approach is useful in decreasing the bounce rate of the store by keeping the visitor engaged.
Hence its is always advisable to adhere to these interactive homepage design practises to improve the UX of the website.
You can dedicate a section on your website’s homepage to explain the entire workflow in few simple steps. This is really helpful for new visitors to better understand your services and signup with confidence.
Google map offers an API to showcase all your office locations. This is helpful to gain customer’s trust and making people believe that there are human beings that are running the business.
Plain and simple contact form is not good for user engagement. FATbit analysts went through several major websites and found that most of them have implemented the content of the form in paragraphs. Not only this is a unique approach to getting user’s attention but crafting a perfect contact page design also it results in more lead generation while providing a personalized experience.
Trust in a brand is hard to come by. Showing what other people are talking about your brand is a good way to build trust. By dedicating a place for testimonials or user reviews on your homepage, you can easily build trust and earn more potential customers.
There are numerous methods of obtaining user reviews to continuously improve brand strategies and growth.
This is the most important section of any office food delivery website. By showing today’s meal, visitors are more likely to order it. To increase the engagement, try to put a high definition close-up shot of the cooked meal.
The meal section can also have “Upcoming / Tomorrow’s Meal” section, which can be used to showcase meals available on the next day. That way, users can also book meals in advance.
The help center should have a proper documentation explaining the working of your mobile app and website. The entire process should be explained in a well-defined way so that the entire experience can instill trust in the visitor.
Frequently Asked Questions is an important section to which many users will come and clear their doubts. Following are few questions that should be present in the FAQ section:
When a user opens your food ordering app on his/her mobile for the first time after downloading, a sign-up/sign-in page appears on the screen. Keep the process easy with third party (Social media platforms and Google) integration.
Once the user signs in, he/she must be directed to the profile page. Here the user can add more details to his/her profile such as office address, number of employees, favourite food item etc. Also, let the user save his/her bank details or other preferred payment methods.
It is the very first thing that the user sees on his/her mobile screen after logging in your food ordering mobile application. It has a search bar that allows the user to search for his favourite food or restaurant or both. Also, it displays “meal of the day” for breakfast, lunch and dinner.
After selecting their choice of food, make it easy for the user to order the food. Let them edit the order by adding or deleting food items before choosing the payment method and confirming office address.
Ensure your users that the payment processing is secure and fast. Let your user leverage the facility of multiple payment methods via PayTM, Amazon Wallet, PayPal, Credit/Debit card or Cash on delivery.
Send food order confirmation notification to the user. Also, provide details about the predicted arrival of the ordered food at his/her office. Real-time tracking keeps the user updated about the location of the delivery boy.
There should be an easy way to communicate for users and delivery team. The user can inquire about the food to be delivered and the delivery boy can contact the user when he arrives at the office address.
Allow your customers to share their valuable reviews about the food or restaurant. Let them rate the quality of food by integrating the review/rating system.
In case the user faces any queries or have any complaints let him/her directly connect with your customer care team via email, chatbox or call.
Every person has his own eating preference. Some may like less spicy food while others may want spicy food. Being the owner of the store, you should respect the wishes of the user and give then exactly what they expect.
Some users may also suffer from certain food allergies and it is vital to allow the user to put such information in his profile. The profile area presents a great opportunity to offer a high level of customer satisfaction.
Registering on websites requires time and effort. Instead of filling profiles, visitors should be allowed to use social login to just click and enter the website. Social login buttons are really helpful to drive the user engagement rate.
The challenge in online office food delivery business model is to offer normal meals at an affordable price. People don’t prefer to buy expensive meals on an everyday basis. This is the reason why delivery cost should be less and more discounts should be offered. Moreover, discounts coupons increase the sales and engagement and help to create buzz around the brand.
Group discounts should be offered to large offices having more workforce.
Blogging and social media is the best way to attract attention and let people know that you exist. Consider starting a major campaign to generate maximum leads to solidify your presence on The Internet.
The office food ordering and delivery business is gradually increasing in parts of America and Europe. As for the startup ecosystem, it presents a tremendous opportunity to fill the need of feeding hungry mouths working tirelessly at the office.
Making a website for your online food ordering and delivery business with features mentioned in the above sections will definitely give you the perfect start in this segment of food tech industry. To get more tips on website design and development for better user engagement, consult experts.
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