Category: Conversion

Businesses use data dashboards to learn about their present scenario, recurring trends, major drawbacks and potential improvement areas using a wide range of data. However, the effective utilization of dashboards depends on how they're built, their chief purpose and the team behind their usage. In this blog, learn everything from intelligent planning, types of dashboards and best design practices crucial to draw maximum benefits from dashboards.

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From long checkout forms to delayed shipping, this article addresses all the major reasons behind high shopping cart abandonment rate. In this article, we list reasons behind cart abandonment along with their solutions to improve the conversion rate. Continue reading to know more.

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Landing pages are designed with a specific goal to achieve but online marketers are still using their home page or inner service page as a landing page. Here is a blog post that will tell you how the best landing page design is planned and common blunders. Follow these simple techniques and you are good to go. Get the most out of your marketing budget with an effective landing page.

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Cookies have been the chosen tool of marketers for a long time. However, they’ve realized that cookies leave a marketer in a doubt whether the device monitored for shopping behavior is used by one person or many. This is where Device ID comes into picture and brings a better, clearer picture of user data. This article discusses the impact of Device Ids and why you need to focus more on this new tool.

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The end-to-end customer journey may take a person from one platform to another. With the company website being at the center, it is important for businesses to identify relevant touch points. In this blog post, we share some touch point examples from famous brands to educate you. Continue reading to know more.

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If you are able to bring traffic to your website, you must be able to convert it too. If it’s not so, you need to know what’s latest in the domain of conversion rate optimization. You can improve your sales dramatically by deploying right tools and practices at right time and place. To know how, check this inbound marketer’s guide to CRO.

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Launching an online business has become easy, but merely creating a website does not resonate into success of the online business. For that, you need to incorporate digital marketing, which will not connect you with prospective consumers but also result in more sales. Although most online business do digital marketing, very few have a well laid plan, which is why results are not always optimal. Read this post to find out how to plan your digital marketing campaign that would offer you best returns.

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The notion “Content is the King” is accepted worldwide. And yet many copywriters struggle to help buyers overcome their hesitation. Their write-up is good, but it just ain’t able to hit the mark. Our guest blogger Shyam Bhardwaj discusses how to overcome this wall and get your copywriting game in its A-Game mode.

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