Tips to Make Your Online Food Delivery System Succeed

Tips to Make Your Online Food Delivery System Succeed

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Last Updated: 20th September 2022

The online food industry has grown immensely in recent years and this sudden increase has created a massive opportunity for the food delivery startups. The global revenue of this industry is expected to show a growth rate of 7.5% resulting in a projected volume of US$182,327m by 2024. Furthermore, the reason for this immense growth is that it has expanded the choice and convenience for the customers to order from a wide variety of restaurants from their mobile phones.

What’s covered in this post?

Online food ordering platforms have increased the convenience level of the customers as well as boosted the restaurants’ sales by creating their strong online presence in the market. Not just the business owner is profiteering, online food ordering is also aiding restaurants and customers and everyone else involved in between. While Seamless, Uber Eats, Delivery, Deliveroo, Grubhub, and Delivery Hero are the top players, local food ordering and delivery startups are also making a name in different countries.

Let’s have a look and learn how popular food ordering businesses work and make money.

Business & revenue generation model of food ordering platforms

Online food ordering platforms like and follow a simple business model. They act as a common platform between customers and restaurants. Subscribed users search for restaurants, place their order, and pay for it online or opt for COD (cash on delivery).

Multi-restaurant food delivery business-model (1)

Have a Business Idea in Mind Around This Business Model?

The delivery part is mostly handled by the restaurant owner. However, this is not all you need to know for starting your online food ordering and delivery website. Below are some other critical points;

  • Online Food Ordering systems partner with local restaurants that offer home delivery and prepare a database of customers and restaurants.
  • For every order placed through the website, the restaurant gives a pre-decided commission.
  • Restaurants can also get themselves advertised on popular restaurants section on the website homepage for more visibility.

    Multi-restaurant food delivery revenue

Popular online food ordering & delivery brands

There are many online food ordering & delivery platforms that are popular among customers. Some of them are listed below:

  • Uber EatsAn American online food ordering and delivery platform launched in 2014 currently operational in 1000+ major cities in different countries around the globe. The platform enables food lovers to order their favourite food from local restaurants and get it delivered at their doorstep quickly and conveniently.
  • Grubhub: Another American online food ordering and delivery platform, Grubhub was launched in 2004. With a database of more than 30000 restaurants in 800+ countries, it is one of the best food ordering apps making sure to serve its customers. Have a look at the Grubhub’s success story.
  • Deliveroo: This is a London based online food delivery company successfully operating in over 200 cities worldwide. It enables customers to order food from cloud kitchens and charges fees from customers as well as restaurants for the service. Higher restaurant choices and attractive coupon deals make it one of the best food ordering apps across the globe.
  • Just Eat: This British online food order and delivery service is a bridge between the independent takeaway food outlets and customers. Covering more than 82,000 restaurants and charging commission fee from them, Just Eat has been successfully running in 13 major countries becoming one of the preferred food ordering platforms for customers. 
  • DoorDash: An American on-demand prepared food delivery service founded in 2013. Established in more than 300 cities, the platform not only focuses on food quality but also works well with restaurants to deliver the food on time.

participants in Online Food delivery market

Now, let’s learn how you can launch the most popular food ordering startup, and make it successful.

Want to Become the Next Leading Name in This Industry?

Launch & run a successful online food delivery business

Investing in a solution that will launch a website similar to UberEats or Grubhub will not establish you as the next big thing in the food ordering and delivery system. You need to take care of various technical and marketing aspects to make your website stand apart.

Keep the following points in mind while creating and marketing your food ordering portal:

1. Invest in a Custom built website

If you feel that investing in a readymade food ordering and delivery solution is enough to get started, then you are partially right. It will get you ‘started’; but to succeed you need much more. Focus on building a unique identity or you will end up looking like any other solution in the market that lacks originality. Give your food venture the advantage of custom design and programming. It is very important to choose a feature-rich, secure platform to launch your website so that people trust you.


2. Go for Mobile App Development

To engage today’s smartphone-clutching users, invest in mobile application development for your online delivery business. With a mobile application, you can also utilize native mobile features to add user experience. Investment Bank UBS forecast delivery sales could rise an annual average of more than 20% to $365 billion worldwide by 2030. Hence, it is necessary to focus on customer-focused experience in this smartphone-driven market.

MOBILE APP-Multi-restaurant food delivery

3. Search engine optimized and App store optimized (ASO)

Multi-restaurant food-delivery

Information architecture and database management systems should be such that a website is easy to read by search engines (like Google and Yahoo) and application stores (like Play Store and App Store). They will act as a free source of constant traffic to your website and mobile app. Expecting such online food delivery website features by default will not be wise. Only an expert team of designers, programmers, and app developers backed by an experienced SEO and ASO team can develop such a system.

4. Create a database to start off

You will need to create an exhaustive database of restaurants in your target location with contact details, menu, areas of delivery, etc. Having an able sales team will help you partner with local restaurants who agree with your commissions and wish to generate business through your website. Make sure your website is scalable enough to manage a huge database of restaurants and customers.

5.Target Smaller Area and Gradually Expand

It is always advisable to start your business with a focus on a limited area. This will help you:

  • Focus all your energy on a particular market
  • Build a stable brand name.
  • Figure out issues and search for solutions conveniently.
  • Check the project cost
GrubHub the most impactful online food ordering platform started its operation from Chicago. Once it became a local hit in Chicago, GrubHub shifted its focus to other US cities. You must read their success story. 

6. Customize according to local demands

The success of an online food ordering system like UberEats and GrubHub depends on how well it caters to the needs of its locales. Following points will come handy:

  • Unique website design and SEO optimized platform.
  • Mould your business practices as per the local environment and according to the type of customers. What works in offline and online marketing, scaling and day to day operations in one city might not work in the other.
  • Database management and categorization also vary as per the local cuisine preferences.
  • Payment options provided on your website must also comply with the preferences of the general public in your city. The choice between paying through credit cards, cash on delivery, eWallet, etc varies for different cities and countries.
  • It is possible that the restaurants in your target area do not have efficient internet connectivity, proper food preparation, and delivery standards, etc. In this case, you need an efficient sales team that ensures to enrol only those eating joints that maintain at least some level of service standards.

7. Think of Alternate Sources of Revenue

Think of new ways through which local businesses can advertise on your website and increase sales. This will push up your profits and make your platform relevant to local businesses. Check out following points for more insights:

  • UberEats allows large scale restaurants who can shell out a bigger budget for online advertising to feature their restaurant on the home page as well as a subdomain of UberEats. Some restaurants are given the privilege to display their banner and some to be featured in the deals section on their home page.

Online food delivery solution-advertisment

  • Some online food ordering systems allow the option of allowing hotel reservations and earn a commission there as well.
  • Some have a different revenue model and charge fixed monthly revenue for letting a restaurant list their business on the food ordering platform, irrespective of sales generated.
  • Some allow 3rd party advertising on their website.
  • The introduction of gift cards to invite new paying customers and increase the frequency of order placement is another way to generate revenue.

8. Add Helpful and Innovative Features

Develop advanced content filters that allow search based on the timing of food delivery from the very beginning. What if a user wishes to see only the restaurants which allow midnight delivery. This is something very practical that most food ordering websites as well as their clones are missing.

food delivery-restaurantsClick to Enlarge (Open in new tab)

Think of how you can automate the entire process of informing restaurants about new orders, avoiding order cancellations, informing customers about an order declined by a restaurant and suggesting alternatives, etc. Following features are must-haves:

  • Powerful and flexible CMS
  • Review and rating system
  • Advanced search option
  • User-friendly checkout process
  • Sales report
  • Revenue statistics
  • SMS gateway
  • Live chat integration

9. Make the Order Placement Procedure Simpler

People prefer to order online because of convenience. So, the order placement process should be quick and easy. This is possible only if your site has been created with usability in mind. A solution similar to UberEats, JustEat or GrubHub clone will not have an optimized user experience. An intuitive user interface for mobile applications and websites is a key thing that heightens the credibility of your business. An expert UX designer can help you improve site engagement and conversions as well.

Saving past orders, delivery addresses, partial payment details, and other relevant information in the dashboard is also an efficient way to quicken the online order processing. Introduction of eWallets for quicker payments is also a great option to enable the customers to make the payment quickly making the process quicker and simpler.

Launch a feature-rich online food ordering & delivery system

Multi-restaurant food delivery 1. (2) Book your order on yo!yumm Multi-restaurant food delivery 2. (2) Review your order Multi-restaurant food delivery 3 Confirm your order and make payment

Launch and scale your online food delivery business with Yo!Yumm

As development partners of established online brands, we wouldn’t recommend you to launch your online food ordering website/app on a readymade solution. To make your own marketplace like Deliveroo, Uber Eats, Seamless, you need a sustainable business model, website/application with unique responsive design and custom features, and a sharp marketing strategy. Don’t buy a food ordering marketplace solution first and think about customization later. Join hands with a professional service provider that can help you with design, development as well as online marketing.

This will guarantee you an online food ordering platform that will be perfect in every possible way. Discuss your website requirements with our team to get a website similar to UberEats and Grubhub. Features screenshots are taken from Yo!Yumm (online food ordering system) demo website.

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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Comments (70)
Himani Vats

This is really a quality content.
foodpanda in India has a good market reputation for both quality and delivery.


I like to get website and iPhone android app like an panda express can u please let me know how much will be source code for all of this


I am genuinely happy to glance at this blog posts which carries tons of valuable facts, thanks for providing such information.


Pretty nice post. I just stumbled upon your blog and wished to say that I’ve
really enjoyed surfing around your blog posts.

In any case I’ll be subscribing to your rss feed and I hope you write again very soon!


If your website needs a lot more traffic, you could have already looked at other advertising options.
Though there are incredibly other marketing avenues that one could try in order to improve your traffic, however, search engine marketing is amongst the very ideal way to generate massive amounts of traffic which you have never seen before.


Nice post 🙂
Thank you for sharing this informative content as per improving the delivery website for customer satisfaction.

Yilliang Peng

I appreciate the great shipping and delivery tips that you included in this post. I think that the most important part of delivery is communication. A lot of people, including me, get frustrated when we do not know how far away our package is, or how long it will be. With both of those questions answered, I think that it would be a smooth transaction.

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Hello.This article was extremely interesting, especially
because I was looking for thoughts on this subject last Saturday.

FATbit Chef Post author

Thanks for the appreciation!

We are glad you liked it. keep visiting us for more such posts
FATbit Team

Rochelle George

Online food ordering systems have changed the restaurant industry. Online food ordering is a process of ordering food from a local restaurant or food cooperative through a web page or app. Thanx for sharing this amazing blog, very informative blog. Online food ordering app development is really beneficial for both customers as well as Business Owner. Again thank you for well describe the features of Food Ordering and Delivery Website.

Adam Wills

hello excellent post , Thanks for sharing with us , its are important for us , Today mobile app are most important for our business.

FATbit Chef Post author

Thanks, Adam for the appreciation!

Keep visiting us for more such posts

FATbit Team

Ashish Tripathi

It makes me even more curious. Wonderful insights here at you blog. Very informative post.
Nice collaboration, keep it up.

FATbit Chef Post author

Thanks for the appreciation!
We are glad you liked it. keep visiting us for more such posts
FATbit Team


Hi I am working to start our own online delivery service in fooding sector in local market please guide us how to make proper setup as well profit nature

FATbit Chef Post author

Hi Abhishek,

Thanks for connecting with us.

Please have a look at these articles that can help you with your business idea:

For any additional queries you can always contact our FATbit experts at

FATbit Team


Thanks for sharing this kind of blog post. I have gone through an entire blog which describes an advanced feature of food ordering & delivery software system. I agree with you online food ordering software is a huge success.

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Having read this I thought it was extremely enlightening.
I appreciate you taking the time and effort to put this content together.
I once again find myself personally spending way too much time both reading and leaving comments.

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thanks a lot for this help,you are very helping us out as the starters and we are learning a lot from you keep it up!!!

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An impressive share! I have just forwarded this onto a coworker who has been doing a little research on this.

Yuvraj Sharma

Sir, This was really a great content. I have many questions to ask you and need support and suggestions. This is because I am planning for such new app. Please contact me if you can.
Thank You.

Rebecca Jacob

I liked the idea of starting small and then expanding over time this can save huge investment risks… But, one should keep the quality very high other people do not take a small business seriously if they are a startup and low in quality.

Sarah Khan

Online food delivery systems require customer satisfaction and the service provided. The main problems comes up when there is stock availability on the website but actually, it is not available. This needs to be taken proper care of.

FATbit Chef Post author

That’s right. Showing the out of stock message during the checkout process or on the last moment is a big turn off.
Food Ordering websites should make sure they hide unavailable items or at least show an out of stock message on the detail page, so that the user is not disappointed later.


Good Post. Your blog is very informative for us. I would really like to come back again right here for likewise good articles or blog posts. Thanks for sharing a nice information.

Anurag Chatap

I like to build a website for iPhone and android app like Zomato can u please let me know how much will be source code for all of this
I am genuinely happy for all the information you have provided.

Vedant Darji

Yes, In this COVID-19 situation, this is a better option to build an app like UberEats for your own Restaurants. This is a big advantage for all restaurants. This is a really interesting article. I appreciate your article.

FATbit Chef Post author

Hello Veronica,

Thank you so much for your appreciation. Stay tuned for more insights.

Best Regards,
Team FATbit