Tips & Features to Make Your Online Food Ordering and Delivery Website Succeed

Tips & Features to Make Your Online Food Ordering and Delivery Website Succeed


What’s covered in this post?

Online food ordering-delivery platforms are feeding people across the world, and making profits for themselves as well. Their explosive growth has made entrepreneurs sit up and take notice. While Seamless, UberEats, Eat24, Delivery, Foodpanda, Grubhub, and Deliveryhero are the top players, local food ordering and delivery startups are also making a name in different countries.

Learn how to evolve a profitable online food ordering and delivery website of your own. But before moving ahead, let’s learn how such websites work and make money.

Business & revenue generation model of food ordering platforms

Online food ordering platforms like and follow a simple business model. They act as a common platform between customers and restaurants. Subscribed users search for restaurants, place the order with their chosen restaurant, and pay for it online or opt for COD (cash on delivery).

Revenue generation- Food Ordering System

The delivery part is mostly handled by restaurant owner. However, this is not all you need to know for starting your online food ordering and delivery website. Below are some other critical points;

  • Online Food Ordering systems partner with local restaurants that offer home delivery, and prepare a database.
  • For every order placed through the website, the restaurant gives a pre-decided commission.
  • Restaurants can also get featured on the website homepage for publicity.

food ordering portal business model

Popular online food ordering & delivery brands

FoodPanda is not the only online food ordering & delivery platform. There are many others that take food delivery orders from hungry customers. Some of the most popular online food delivery brands are listed below;

  • GrubHub (
  • Delivery Hero (
  • Just Eat (
  • Zomato (
  • Uber Eats (
  • Swiggy (
  • Seamless (


Now, let’s learn how you can launch the most popular food ordering startups, and make it as successful.

Launch & run a successful online food delivery business

Just buying a FoodPanda or GrubHub clone will not establish you as the next big thing in the food ordering and delivery system. You need to take care of various technical and marketing aspects to make your website stand apart.

Process Flow of Online Food Ordering

Keep the following points in mind while creating and marketing your food ordering portal:

1. Invest in a Custom built website

If you feel that by buying a clone script is enough to get started, then you are partially right. It will get you ‘started’; but to succeed you need much more. Focus on building a unique identity or you will end up looking like a ‘me too’ that lacks any originality. Give your food venture the advantage of custom design and programming. It is very important to start off with a feature rich, secure website so that people trust you.

2. Go for Mobile App Development

To engage today’s smartphone-clutching users, invest in mobile application development for your online delivery business. The mobile app is a significant solution to capture customers. Not only this, with the mobile application, you can utilize native mobile features to add user experience. According to a survey conducted by GlobalWebIndex, percentage of total foodies using apps has increased from 20% (2014) to 34% (2017) and it is growing. Hence, it is necessary to focus on customer-focused experience in smartphone driven market.

YoYumm Mobile View

3. Search engine optimized and App store optimized (ASO)

YoYumm - Social Media Friendly

Information architecture and database management system should be such that a website is easy to read by search engines (like Google and Yahoo) and application stores (like Play Store and App Store).  They will act as a free source of constant traffic to your website and mobile app. Expecting such features by default in a food delivery system will not be wise. Only an expert team of designers, programmers and app developers backed by an experienced SEO and ASO team can develop such a system.

4. Create a database to start off

You will need to create an exhaustive database of restaurants in your target location with contact details, menu, areas of delivery, etc. Having an able sales team will help you partner with local restaurants who agree with your commissions and wish to generate business through your website. Make sure your website is programmed to manage a huge database.

5. Target a smaller area and then expand

It is always advisable to start your business with a focus on a limited area. This will help you:

  • Focus all your energy on a particular market
  • Build a stable brand name.
  • Figure out issues and conveniently search for solutions.
  • Check the project cost
GrubHub the most impactful online food ordering platform started its operation from Chicago. Once it became a local hit in Chicago, GrubHub shifted its focus other US cities. You must read their success story

6. Customize according to local demands

The success of an online food ordering system like FoodPanda and GrubHub depends on how well it caters to the needs of its locales. Following points will come handy:

  • Unique website design and SEO optimized platform.
  • Mold your business practices as per the local environment and according to different types of customers. What works in offline and online marketing, scaling and day to day operations in one city might not work in the other.
  • Database management and categorization also varies as per the local cuisine preferences.
  • Payment options provided on your website must also comply with the preferences of the general public in your city. Choice between paying through credit cards, cash on delivery, eWallet, etc varies from city to city and country to country.
  • It is possible that the restaurants in your target area do not have efficient internet connectivity, proper food preparation and delivery standards, etc. In this case you need an efficient sales team which ensures to enroll only those eating joints that maintain at least some level of service standards.

7. Think of alternate sources of revenue

Think of new ways through which local businesses can advertise on your website and increase sales. This will push up your profits and make your platform relevant to local businesses. Check out following points for more insights:

  • FoodPanda allows large scale restaurants who can shell out a bigger budget for online advertising to feature their restaurant on the home page as well as a sub domain of FoodPanda. Some restaurants are given the privilege to display their banner and some to be featured in the deals section on their home page.

YoYumm - Advertisement management

  • Some online food ordering systems allow the option of allowing hotel reservations and earn a commission there as well.
  • Some have a different revenue model and charge fixed monthly revenue for letting a restaurant list their business on the food ordering platform, irrespective of sales generated.
  • Some allow 3rd party advertising on their website.
  • Introduction of gift cards to invite new paying customers and increase frequency of order placement is another.

8. Add helpful and innovative features

Develop advanced content filters that allow search based on timing of food delivery from the very beginning. What if a user wishes to see only the restaurants which allow midnight delivery. This is something very practical that most food ordering websites as well as their clones are missing.

YoYumm Order ManagementClick to Enlarge (Open in new tab)

Think of how you can automate the entire process of informing restaurants about new orders, avoiding order cancellations, informing customers about an order declined by a restaurant and suggesting alternatives, etc. Following features are must haves:

  • Powerful and flexible CMS
  • Review and rating system
  • Advanced search option
  • User-friendly checkout process
  • Sales report
  • Revenue statistics
  • SMS gateway
  • Live chat integration

9. Make the order placement procedure simpler

People prefer to order online because of convenience. So, make the order placement process quick and easy. This is possibly only if your site has been created with usability in mind. A FoodPanda, JustEat or GrubHub clone will not have optimized user experience. As an intuitive user interface for mobile applications and website is a key thing that heightens the credibility of your business. An experienced UX optimization professional can help you improve site engagement and conversions as well.

Saving past orders, delivery addresses, partial payment details, and other relevant information in the dashboard is an efficient way to quicken the online order processing. Introduction of eWallets for quicker payments is another.

YoYumm Order Placement

YoYumm Order Review

YoYumm Order Payment Options

Reliable and Startup-Friendly Solution to Start Food Ordering Website

As development partners of established online brands, we wouldn’t recommend you to launch your online food ordering website/app on a standard script. To make your own marketplace FoodPanda, UberEats, Seamless, you need a sustainable business model, website/application with unique responsive design and custom features, and sharp marketing strategy.

Don’t buy a food ordering marketplace solution first and think about customization later. Join hands with a web services firm that can help you with design, development as well as online marketing. This will guarantee you an online food ordering platform that will be superior to a clone in every possible way. Discuss your website requirements with our team to get a website that will be far superior to FoodPanda and GrubHub.

Features screenshots are taken from Yo!Yumm (online food ordering system) demo website.

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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Comments (65)
Himani Vats

This is really a quality content.
foodpanda in India has a good market reputation for both quality and delivery.


I like to get website and iPhone android app like an panda express can u please let me know how much will be source code for all of this


I am genuinely happy to glance at this blog posts which carries tons of valuable facts, thanks for providing such information.


Pretty nice post. I just stumbled upon your blog and wished to say that I’ve
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In any case I’ll be subscribing to your rss feed and I hope you write again very soon!


If your website needs a lot more traffic, you could have already looked at other advertising options.
Though there are incredibly other marketing avenues that one could try in order to improve your traffic, however, search engine marketing is amongst the very ideal way to generate massive amounts of traffic which you have never seen before.


Nice post 🙂
Thank you for sharing this informative content as per improving the delivery website for customer satisfaction.

Yilliang Peng

I appreciate the great shipping and delivery tips that you included in this post. I think that the most important part of delivery is communication. A lot of people, including me, get frustrated when we do not know how far away our package is, or how long it will be. With both of those questions answered, I think that it would be a smooth transaction.

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Hello.This article was extremely interesting, especially
because I was looking for thoughts on this subject last Saturday.

FATbit Chef

Thanks for the appreciation!

We are glad you liked it. keep visiting us for more such posts
FATbit Team

Rochelle George

Online food ordering systems have changed the restaurant industry. Online food ordering is a process of ordering food from a local restaurant or food cooperative through a web page or app. Thanx for sharing this amazing blog, very informative blog. Online food ordering app development is really beneficial for both customers as well as Business Owner. Again thank you for well describe the features of Food Ordering and Delivery Website.

Adam Wills

hello excellent post , Thanks for sharing with us , its are important for us , Today mobile app are most important for our business.

Ashish Tripathi

It makes me even more curious. Wonderful insights here at you blog. Very informative post.
Nice collaboration, keep it up.

FATbit Chef

Thanks for the appreciation!
We are glad you liked it. keep visiting us for more such posts
FATbit Team


Hi I am working to start our own online delivery service in fooding sector in local market please guide us how to make proper setup as well profit nature

FATbit Chef

Hi Abhishek,

Thanks for connecting with us.

Please have a look at these articles that can help you with your business idea:

For any additional queries you can always contact our FATbit experts at

FATbit Team


Thanks for sharing this kind of blog post. I have gone through an entire blog which describes an advanced feature of food ordering & delivery software system. I agree with you online food ordering software is a huge success.

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Having read this I thought it was extremely enlightening.
I appreciate you taking the time and effort to put this content together.
I once again find myself personally spending way too much time both reading and leaving comments.

But so what, it was still worthwhile!


thanks a lot for this help,you are very helping us out as the starters and we are learning a lot from you keep it up!!!

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An impressive share! I have just forwarded this onto a coworker who has been doing a little research on this.

Yuvraj Sharma

Sir, This was really a great content. I have many questions to ask you and need support and suggestions. This is because I am planning for such new app. Please contact me if you can.
Thank You.

Rebecca Jacob

I liked the idea of starting small and then expanding over time this can save huge investment risks… But, one should keep the quality very high other people do not take a small business seriously if they are a startup and low in quality.

Sarah Khan

Online food delivery systems require customer satisfaction and the service provided. The main problems comes up when there is stock availability on the website but actually, it is not available. This needs to be taken proper care of.

FATbit Chef

That’s right. Showing the out of stock message during the checkout process or on the last moment is a big turn off.
Food Ordering websites should make sure they hide unavailable items or at least show an out of stock message on the detail page, so that the user is not disappointed later.


Good Post. Your blog is very informative for us. I would really like to come back again right here for likewise good articles or blog posts. Thanks for sharing a nice information.

Anurag Chatap

I like to build a website for iPhone and android app like Zomato can u please let me know how much will be source code for all of this
I am genuinely happy for all the information you have provided.