Mobile applications have become the new medium using which people perform most of their activities. Usually, an app that is feature-rich and eye-catching provides users with the experience they are looking for. The most important thing to be considered while developing a post is the UX and UI of the mobile app.
Before going deeper into creating the mobile app, it is essential to understand the target audience who will most likely be using the app. The features and the user experience will be developed based on the pre-defined target audience.
The design of the mobile app will not matter till you have a perfect interface that heightens the credibility of the app. The interface design is a difficult task in itself as it involves a lot of details. To make the work easy, here are a few points to design an excellent user interface for your mobile application.
For a website the homepage throws the first impression on the visitors, while an app icon is the first thing seen by the visitor of the app. The mobile app icon should be able to entice users to download it. One of the major factors behind the failure or success of your app is the design of the icon.
– Your mobile app will be always competing against dozens of other apps, so use a unique symbol or shape that it instantly recognizable.
– Keep the name of the app small as advised by the rules of the user interface.
Also Read: Journey and future of mobile app development
When designing graphics for a mobile app, the designer usually follows the thumb rule “one graphic size for all devices”, which is a wrong approach. No doubt, it reduces the time spent on developing the app but it is very harmful to the visual appeal of the app.
– Design graphics that are tailored according to the screen of different devices.
– The best graphics ideally load quickly and amount to a pleasant user experience.
You must be well rehearsed with the target audience that you are planning to cater. Keep an account of all the demographic data your analytical app can trace. You should know the real reasons why they prefer visiting your app and the problem they face with your competitors. This will help you in designing the UI of the mobile app keeping in consideration the pain points of the customers.
– You can conduct a survey or a face to face interview to know the opinion on the design.
– Design pattern helps us offer a unified experience but that should not be the driving force.
– Plan your content properly to make the mobile app fully responsive. Make your content more readable and accessible.
– Before you start coding the mobile app, plan the layout. You will be able to understand the look of the mobile app beforehand.
It is very important that you keep subtle animation to transit between screens and the colour that you pick for your mobile app should be chosen wisely. Every colour displays a different meaning and evokes a different emotion, so pick those colours which complement your brand.
Robert Plutchik’s famous “wheel of emotions”
– Pick the colour palette that matches your current company colours as your mobile app should look like an extension of your website.
– If there is change in color of button control after click, it means a user action has been performed with a goal in mind.
Keeping the design simple doesn’t mean adding very few graphics, it simply means when a visitors visit the app for the first time they can use it without any tutorial or instructions. Keep the user interface simple which will allow the users to do the task with simple steps.
– Using appropriate colours will make the interface simple for the users and will entice the users to download the app and visit the app repeatedly.
Usually people nowadays use a high-tech smartphone which supports high-resolution images. If you are aiming to create a perfect user experience then leave the low-resolution images behind and use intuitive and perfect pictures on the app.
– Amplify the clarity with high-resolution on the larger screen.
– Vector based images still prove to be effective as they have the power to auto-scale according to the resolution.
The above-mentioned points will help your mobile device give a kick start to your mobile app design process. These tips will help you create an app which is easy to understand and high on usability ladder. As this is the era of mobile application and the market continues to boom, it is essential to learn to create an outstanding user interface that puts across the message you are trying to deliver.
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