Looking To Start an Online Food Delivery Platform? Check Out These Key Website Features

Looking To Start an Online Food Delivery Platform? Check Out These Key Website Features


Tiffin system is highly popular in India where working professionals subscribe to get homemade lunch. This is where homemade food delivery platforms add personalization to those services by making healthy food affordable & accessible to everyone. Spoonjoy, Mealboat, and FreshMenu are some examples of these online homemade food delivery services to get healthy & delicious meals right at your doorsteps. These platforms have a crafted meal option that is specifically popular for being healthy, delicious and affordable.

Users can order food for themselves with just a click of a button. The most interesting thing is that food is delivered fresh and hot. Within a short span of time, this business model has attained immense popularity. This is why FATbit technologies did an in-depth analysis of various food tech startups along with their website functionality. This would help any entrepreneur launch a similar and successful online food ordering clone website. Let us look at the business and revenue model of these homemade food delivery platforms, to understand the market dynamics.

Business Model of Online Food Delivery Platform

Users need to sign up, provide their delivery details and other contact information, select the dishes of their choice and the time of delivery. Users also have the option of picking what they ‘like’ or ‘love’ and get only those products delivered to them on a regular basis. For example, for the fruit box, users can select all or a few from the choices of apple, watermelon, muskmelon, papaya and get only those that they like, delivered on a rotation basis. The same applies for lunch and snacks as well.

How These Platforms Make Money

The revenue model of such platforms is quite simple. Let’s explain it with an example;  a meal box is sold at Rs 100 which costs around Rs 70. This accounts for Rs 30 profit. The ultimate aim is to deliver maximum food packets in one delivery. For example, a delivery boy’s carrying bag has a capacity of 10 boxes. Therefore, they try to put 10 boxes in a single delivery. Each time their delivery boy goes out, they make Rs 300 profit.

Website Features

It is vital to note that online food ordering platforms have become a dime a dozen, which is why in order to create a niche for yourself, you need to focus immensely on UI of the platform. Having an edge over the competition is highly important and a nicely designed website surely helps you attain it. It also proves useful in garnering rich user base. Let us start with key features necessary to create an advanced and user-friendly online food delivery platform to have a better understanding.


Web platforms have started to focus immensely on website UI/UX  to enhance user engagement. The same needs to be present on your homepage. Some of the key features of your homepage:

  • The top banner housing all the main components like sign-in/ signup.
  • A strategically designed banner image showing exquisite culinary food dishes. This is essential in enticing users in ordering food.
  • In addition to it, the tempting tagline like Get Homely Food that makes your service more welcoming.
  • As most of these services are location based, you must incorporate a search bar along with location picker on the homepage itself.

How It Works Section

One of the major goals of any new platform catering to a niche market is to make its novice users aware of how platform works. This is why your food ordering and delivery portal ought to have a dedicated section, which clearly shows how it works. This section could cover areas like:

  • How food ordering works
  • Food delivery
  • Payments

It is vital to ensure that you lay major emphasis on the design of this page. Our analysis of several online food delivery platforms has shown that UI of the website is of utmost importance.

Testimonial & Reviews

In this era of competition, big brands, as well as new businesses, have started to leverage upon their reputation as well as customer testimonials to funnel user traffic on their platform. Moreover, studies have shown that first-time users usually rely on user reviews and testimonials to make an informed decision.

Working on the same principle, your platform ought to have a section, preferably on the homepage, telling users what the customers have to say about your service. This provides you with leverage in enticing users into choosing your service. FATbit analyst recommends confirming this feature while looking for an online food delivery clone script.

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When it comes to login/signup process on a food delivery platform, it has a simple and intuitive, which can be completed in the least possible time. This is due to the fact that these platforms have come into existence to streamline the food ordering process. Rather than using a dedicated login page, your website can use a popup. Users can either use one-click login via Facebook/Google/Twitter or go for traditional way of log-in via email. The same approach should be applied for the sign-up process.

Account Activation

In order to diminish spam accounts and ensure a proper user base, you can also have a pre-activation verification system in place, where you urge users to confirm their email to activate their account. Alternatively, you can also add OTP service in place to verify via mobile number.

Account Summary

This section displays all the details related to the account when users log into their account. This includes:

  • Wallet balance
  • Payment history
  • Contact Details
  • Delivery addresses

Any food ordering and delivery clone cannot afford to take this section lightly. So, pay attention while planning and executing it.


This section houses all the details related to payment history and available balance in the wallet. Users can easily add cash to their wallet before placing an order. This makes it easy for them to avoid making payments for every small order. Users can also view complete payment history in this section, along with details of the payment, total amount, and remaining balance in the wallet after making a payment.

Delivery Address

For online food ordering and delivery platforms, the delivery address is crucial. Users generally tend to this service to order food from their homes as well as offices on a regular basis. This is why an option where users can add default addresses surely comes in handy. This makes it easier for users to order food quickly, eliminating the hassle of inputting addresses from frequently used location.

Order History

For better user experience, top food ordering platforms also offer a detailed history of each past order which includes:

  • Order details
  • Delivery date
  • Total amount
  • Status of the order

We found this approach to be highly user-friendly and recommend it as a must-have feature for your online food delivery platform.


The search is by far one of the most critical components of any e-commerce platform. As we have discussed earlier, a food delivery startup must have a search bar on its homepage, where users can select a particular location for delivery of food. After selecting the location of delivery, users are given three choices, which include lunch, snacks, and dinner. These three options are based on the time of delivery i.e.:

  • BreakFast: Morning time slot
  • Lunch: Afternoon time slot
  • Dinner: Night time slot

Users can select either of the options to place the order.

Food Listing

The differentiating factor between online food delivery and homemade food ordering platforms is that the latter does not offer a wide array of food options to its users. It focuses more on providing delicious and customized packs of healthy food to keep its input at a lower end. Alternatively, you can also have a different menu on different days to give your platform an edge over the rest. When it comes to food listing page, you need to keep few things in mind:

  • Each listing on the listing page has to be designed exquisitely.
  • It is vital to understand that you need to use high definition pictures that make the food more desirable.
  • In addition to it, you ought to clearly differentiate between veg and non-veg offerings for the ease of your consumers.
  • Users can increase the food quantity directly from this page and add them to the basket.

Order Placement

The process of placing an order needs to be seamless and quick. Users should just need to enter their contact details to verify their purchase. After that, they need to add the delivery address or select the default address. The next step obviously involves confirming the order and choosing payment mode, by either credit/debit card or cash on delivery.

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Final Remarks

In recent years, hyperlocal food ordering market has seen a huge boom. Rather than going to an eating joint, people prefer to order healthy homely food from home. This has resulted in huge demand in this sector giving prominence to platforms like SpoonJoy, Mealboat, and FreshMenu. Although there are many startups that have launched in different markets, most of them are making decent progress. This is because this niche market relies on locality, which makes it easy for a new startup to generate income from an untapped area.

If you want accelerated growth for your homemade food ordering clone, you need to clone all the features stated by us for optimal results. This would surely help you in capturing the bulk of the market share. Want to add new features or customize your platform further? Talk to our team of UI experts and developers for solutions tailored to your needs.

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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I am decided to start own pick and delivery business, let us know, what I needs to be prepare and how much cost required, kindly explain in details?