Dec

01

2016

Fatbit-Chat-UGC

The value of user generated content has increased with the growing population of tech savvy users. Now you have more occasions to find the target users on various platforms. Reviews, social media networks, blogs, they are everywhere. This has led to a strong wave of user generated content, which has apparently emerged as the strongest form of promotion (both positive and negative) for brands. Learn how to handle UGC in this quick recap of Twitter chat.

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Dec

01

2016

Price-vs-quality

In an ideal world, quality always comes before pricing. If a product is high on quality, it will always justify its premium price. However, when it comes to online business, this notion has somehow taken a back seat. Online businesses have started to give competitive pricing priority and in turn, the quality of the product has gone down the drain. Read this post to find out why online businesses should not ignore quality for sustained growth.

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Nov

24

2016

fatbitchat-recap-paid-traffic

Why businesses ought to focus on paid marketing and what are the best strategies of budget allocating for it? Get answers to several such questions to increase returns from your paid marketing campaign. Read what experts have to say about it.

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Nov

24

2016

small-business-marketing

There was a time when small business did not need to bother much about promotion and local targeting. With big brands delivering everything from food to apparels at the doorsteps of customers, the local businesses too (both online & offline) have started to invest a good share in advertising and promotion. But, since we know their scale of sales and budget is not as big as national and international brands, they depend on a smart move that ensures more footfall/orders and loyal customers. This post covers few of such moves- latest and easy to implement.

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Nov

18

2016

conversion-rate-optimization

Online businesses rely on various tactics to stay profitable but conversion rate optimization takes the top spot. For this reason, on this week’s #FatbitChat, we decided to talk about various factors that impact conversion rate of an online business. Read on to know experts’ advice on how to improve conversion rate of your business to stay profitable.

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Nov

15

2016

product-adoption

Building a product is one thing. But making it adopted by masses is an entirely different challenge. If the product/service that your company offers is aimed at a large audience, it is imperative that it possesses some key qualities that are required to ensure its mass adoption. Read on to know about these qualities and learn how they play an important role in deciding whether your product will be adopted or not.

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Nov

10

2016

content-marketing-twitter-chat

Content marketing has become a key in current business consumer dynamics. It has transformed the way businesses interact with customers. Considering the importance of content marketing and the role it plays in digital marketing. We at FATbit decided to shed some light on its importance and share some of the critical insights, ideas, and tips related to it. Here is a quick recap of the twitter discussion we had on content marketing and the view shared by several influencers.

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Nov

09

2016

indian-govt-boosts-digital-payments

On November 8, 2016, when everybody was looking up to US presidential election, India Prime Minister Narendra Modi made an announcement, which would give a huge blow to black money in India. He scraped Rs 500 and Rs 1000 notes, which came a big surprise to many. However, experts believe that this is a much-needed move that would not only have a positive effect on Indian economy, but also pave the way for growth of digital transaction within the country. Read this post to find out how.

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Nov

08

2016

science-behind-colors

Color psychology has always been used by big brands and online businesses to capture the trust of the consumers and entice them into favoring their brand. The fact remains that colors have a diverse effect on our emotions and we tend to generally react to things depending upon the colors we see. This is where websites can achieve higher conversion rates by using the psychological benefits of these colors. Read this post to find out how colors can help you in increasing conversion rate of your website and learn the ways to implement them optimally.

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Nov

05

2016

targeting-right-audience

A clearly defined approach towards audience targeting shrinks the danger zone and makes sure businesses meet right people. Google analytics in this regard is like a magic wand that can help you develop deep insights about visitors on your blog, website, profiles, etc. This post covers specific features that are helpful in knowing target audience and making user-focused strategy.

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