How To Build An Online English Learning School

How To Build An Online English Learning School

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Globalization has brought people from diverse linguistic backgrounds under one roof and has created the need to communicate in one common language. English, the most widely spoken language with 1.5 billion speakers worldwide, facilitates this communication. Learning English has become a norm for people to be competitive in the job market, to access educational opportunities in English-speaking countries, and for global networking.  

Considering the scenario, the demand for English language learning is at an all-time high, creating an array of lucrative opportunities for entrepreneurs aspiring to build an online English learning school. To help you fulfill your business goal and kick-start your entrepreneurial journey, we share all the essential information you need to successfully build your online English learning school like Verbling, Cambly, iTalki, and more through this blog. 

But first, let’s know about some of the key players in the industry.

Popular Online English Learning Platforms 

Knowing about the popular players serves as a powerful source of inspiration for aspiring entrepreneurs. Let’s take a look at some of the popular online English learning platforms in the industry.


Verbling is a popular online language-learning platform that connects students with tutors around the world. They offer learning through one-on-one classes and group sessions. Verbling has partnered with more than 10,000 expert tutors and is a popular choice among learners. Verbling’s estimated annual revenue is $135.1 million per year. 

Suggested Read: How To Build An Online Language Learning Website Like Verbling– Business Model & Key Features


iTalki is a leading language learning platform that efficiently connects students and professional teachers worldwide. More than 30,000+ teachers from 180 countries offer their teaching services via this platform. The annual approximate revenue of iTalki is $328.5 million per year.


Cambly is a leading English learning platform that enables learners to learn from native English speakers. This platform has more than 10,000 English tutors from all kinds of backgrounds and diverse countries. Verblings annual revenue is approximately $3 million. 


Lingoda is a popular online language learning platform that connects native-level teachers with learners from across the world. With 1500+ certified tutors and expertly designed learning materials, this platform creates an engaging learning environment. The estimated annual revenue of Lingoda is $22 million per year.

Now that, you have gained insights about some of the popular players in English learning industry, further, let’s move on to the steps to build an online English learning school Platform.

Steps To Build An Online English Learning School Platform 

Starting an online English learning school can be a bit challenging and time-consuming. However, with the right information, and strategy, this can be done effortlessly. Follow these steps to start a successful online English learning School. 

Step 1 – Define Your Niche and Target Audience

Defining your niche is not possible without knowing your target audience. In-depth research and analysis about the target audience provide comprehensive insights essential for defining your niche. Following are some of the popular niches among English learners, each tailored to cater to specific learning preferences and requirements: 

  • Business English
  • English exam preparation (IELTS, TOEFL, PTE, TESOL, TEFL, and others)
  • English learning for specific professions (Medical professionals, accountants, nursing, hospitality professionals, finance experts, etc.)
  • Pronunciation and accent tutoring
  • English language specializations (Grammar, vocabulary, creative writing, spelling, and more)  
  • ESL (English as Second Language) learning programs
  • Age-specific English Teaching (Kindergarten/preschool, teenager or adults)
  • English learning for special needs students

Step 2 – Do Market Research and Competitors Analysis

After knowing your target audience and defining your niche, the next crucial step is to do competitors analysis and market research. Analyze your competitors, know about their strengths and weaknesses, and implement those learnings into your business. Also, do market research about your industry by exploring government data, surveys, research papers, and more. 

Step 3 – Determine the Business Model

Further, determine the business model for your online English learning school. Following are some of the popular business models: 

One-on-One Learning: This business model connects teachers with learners in a personalized one-on-one environment during sessions. 

Group Learning: This business model works on the concept that a tutor teaches multiple learners in a single session simultaneously. 

Class Packages: A collection of multiple group classes is offered together as a single unit. This allows learners to enroll in multiple classes at one time without having to opt for separate registration for each class. 

Pre-recorded Courses: Teachers upload courses on the platform, and learners can avail of them anytime, anywhere as per their availability. These are self-paced courses that enable learners to pursue them at their own pace and convenience. 

Launch English Learning Platform In Business Model Of Your Choice

Step 4 – Implement Profitable Monetization Channels

Understanding the right monetization strategy is crucial for the sustainable growth of any business. Entrepreneurs should consider the revenue streams that align with their future business goals. Also note that the provided list of revenue streams is not exhaustive and trying a mix of different revenue channels is the most effective approach for some businesses. 

Following are some of the most common revenue channels:

Commissions: A commission is cut from the student’s fee they pay to the tutor. 

Subscriptions: Monthly or annual subscriptions are paid by the students to access the platform.

Advertisements: The platform owner runs banner ads on the platform in return charges a fee. 

Sponsored Listing: Tutors pay a certain amount of fee to feature themselves on the platform. 

Certifications: Certificates are provided to students on the completion of courses in return for a fee. 

Educational Products: Business owners can even sell e-books, educational material, how-to guides, and more. 

Step 5 – Plan Core Features and Functionalities For Your Online School

The success of any online English learning school depends significantly on its features. Incorporating the right set of features that promise a seamless learning experience is extremely important. When building your online English learning school, consider the following key features:

  • User-friendly and intuitive UX/UI
  • Easy Login/Registration
  • Interactive and collaborative tools like virtual whiteboard, screen sharing, recording, and more
  • Video conferencing
  • Real-time chat
  • Reports and Analytics 
  • Pre-integrated APIs
  • Powerful admin dashboard 
  • User Management
  • Multiple payment options
  • Notifications and alerts 
  • Multilingual functionality
  • Reviews and ratings
  • Discussion forum

These are some of the features that you must consider when establishing your online English learning school. 

Step 6 – Choose the Right Development Approach

After deciding on the must-have features for your platform, the next important step is to choose a suitable development approach. Majorly there are two ways to build an online English learning school platform.

Custom Development

This development approach includes creating an online platform from scratch. Custom development involves many steps to deliver the finished online platform, including, research, design, development, testing, and more. You have to hire a team of developers to develop the platform in-house or outsource the development services. Considering the effort required, this approach is costly and time-consuming. 

Ready-made Software

A ready-made software offers all the essential functionality required to launch a successful online platform. Such software offers rapid deployment, takes less time to launch, and needs no technical knowledge. Moreover, if required, ready-made software can be customized as per your requirements and business needs. 

The benefits and cost-effectiveness offered by readymade software make it a better option than developing it from scratch. 

Yo!Coach, a versatile eLearning software by FATbit Technologies is one such popular ready-made software that has already helped several entrepreneurs establish their online learning businesses. This software solution has been trusted by more than 1000 clients across 40+ countries.

It is a highly customizable software, and caters to diverse business needs. Additionally, this software offers all essential features and comes pre-integrated with 10+ APIs. 

Launch A Feature-Rich Online English Learning School With Yo!Coach

Step 7 – Promote Your Online English Learning School

After launching your online English learning school in the market, the next crucial step is to make your target audience aware of your platform. Make a plan defining your marketing goals and strategies as per your target audience.

Entrepreneurs can promote their online school by utilizing various channels such as:

  • Social media
  • Email marketing
  • Content marketing
  • Paid advertising

By carefully considering and implementing the above-mentioned steps, you can easily launch and market your online English learning school in the industry. 

Over To You!

This online learning industry presents enormous prospects for entrepreneurs. The increasing number of English language learners means an amazing opportunity for entrepreneurs looking to start their online English learning School. Comprehend all the steps mentioned above and make a well-informed strategy to build and launch a successful online English learning school.

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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