How To Build An Online Fitness Membership Platform

How To Build An Online Fitness Membership Platform

Views - 6070
Comments - 3

Last Updated: 02 September, 2024

The online fitness industry is anticipated to grow exponentially in the next ten years. The global online fitness market was valued at $14.9 billion in 2022 and is expected to reach $250.7 billion by 2032, growing at a CAGR of 32.7% from 2023 to 2032. Nowadays, individuals are immensely concerned about their fitness and are considering online fitness membership platforms. They want to subscribe to the memberships, for consistency and long-term commitment to their fitness goals. 

This scenario indicates a huge opportunity for entrepreneurs interested in entering the online fitness industry. By launching an online fitness membership platform you can reach a massive audience that is seeking virtual fitness training. 

If you want to successfully enter the online fitness industry, then you need a solid action plan. Therefore, to help you out, we are covering business models, popular platforms, features, and how you should build an online fitness membership platform in this blog. 

Table Of Contents:

Business Model of An Online Fitness Membership Platform

The admin launches the platform connecting fitness trainers with fitness enthusiasts (clients). Diverse classes ranging from pilates, yoga, strength training, dance, and martial arts can be offered through this online fitness membership platform. Here is the business model of an online fitness membership platform:

  • The users register on the platform as fitness trainers or as clients.
  • Clients search for fitness trainers depending on their requirements and can enroll in individual or group classes. They can select the membership plans or book one class at a time. 
  • After making a successful payment, clients can start attending the fitness sessions. 
  • On the other hand, fitness trainers list themselves on the platform offering different fitness training services. Once the clients book them they can start providing sessions on the platform.
  • After the successful completion of the session, the admin releases the revenue of the fitness trainers after deducting a commission fee. 

So, this is the business model of an online fitness membership platform. Next, let’s know about major industry players in the online fitness industry. 

Many startups and brands are trying to disrupt the fitness industry with their online fitness membership platforms. Here are the major ones across the globe:

  • ClassPass 

A popular online fitness membership platform is revolutionizing the fitness and wellness industry by bringing fitness experts together into one platform. 

Revenue: Estimated annual revenue is currently $105.8 Million per year 

Total Funding: Total funding is $549.2 Million

  • iFIT

This online fitness membership platform provides an engaging experience while training the clients at their own pace. 

Revenue: Estimated revenue is $295.5 million per year

Total Funding: Total funding is $ 580 million

  • Kfit

This unique online fitness membership platform offers diverse fitness sessions specifically for women. This platform is popular for offering one-on-one, group, and teen sessions. 

Revenue: Estimated annual revenue is currently $4.7 million per year. 

Total Funding: Total funding is $15 million

  • FitReserve

FitReserve is a popular online membership platform that allows clients to get in-person, live-stream, and on-demand workouts from the top studios and instructors. 

Revenue: Estimated revenue is $5.2 million

Total Funding: Total Funding is $19.4 million

  • Obé Fitness

Obé Fitness is a popular online fitness membership platform that caters to women’s workout needs. They offer personalized training sessions for every stage and fitness level, all taught by expert fitness trainers.  

Revenue: Estimated annual revenue is $16.2 million per year

Total Funding: Total funding is $15 million

Enough said about the business model and big players. Time to jump right into the website features that can make a world of difference!

Planning To Build A Successful Online Fitness Membership Platform?

Essential Features of an Online Fitness Membership Website

Features play a crucial role in the success of an online fitness membership website. It streamlines business operations and enhances the efficiency of your platform. Moreover, these features facilitate communication, streamline session booking, and more. Let’s see what you need to ace your online fitness membership website. 

1. Website Homepage

Your fitness startup needs to communicate instantly to get clients and make smart use of action buttons and links to inner pages. Every section on the homepage should introduce visitors to the advantages of signing up. Of course, there has to be a quick sign-up form and login button on the homepage.

Search functionality is important to help users find the fitness instructors as per their requirements. Add diverse filters enabling clients to conveniently search and choose the instructors they are looking for on your website. 

3. Instructor’s Profile Page

It is very important to effectively list instructors on your online fitness membership platform describing the type of services, session types they offer. Also, mention the work experience, membership/session booking fee, availability, and more. This lets users find what they are looking for conveniently. Moreover, visual media like videos and images can be used to make such pages more engaging and help visitors with decision-making.

4. Sign up process

class membership activity seeker flow process(Click to Enlarge)

Registered users are important for every online venture, whether dealing in product or service. So, you need an easy sign up process that doesn’t drive above interested users.  Gathering information such as name, gender, and email is obviously important to create an account. The next step can include payment related details.

5. Seamless Payment Processing

Multiple payment options streamline the financial transactions for users on the platform. It enables clients to make payments online through their mobile or desktop devices using various modes such as credit/debit cards, e-wallets, or net banking. This feature offers convenience and flexibility to users on the platform. 

6. My Account section

Give members the power to manage their information and update personal details quickly. This includes Membership Details, Profile, Contact Info, Card information, Password, and Emergency Contact, and others. Account section cannot afford to be complicated in nature because users of all kinds will depend on it to manage their accounts.

7. Session Booking and Scheduling

Enable users to seamlessly book and schedule online sessions on the platform. With functionalities like calendar availability, clients can book and schedule the sessions as per the availability of the trainers. 

8. Review and Rating

Ratings and reviews allow the clients to provide feedback for the trainers and sessions on the platform. Moreover, positive ratings and reviews can attract more clients on your platform, enhancing the credibility of your online fitness membership platform. 

9. Blog

As a new fitness membership site, you would require as much marketing mileage as possible to script your success. From blog layout to social media integration, make everything work like a dream. Focus on:

  • Overall design
  • Comments section
  • Search
  • Side panel advertising content

Don’t run a blog just for the heck of it. Care enough to share interesting posts and insightful content. 

10. Help Page

Because new users will have queries, make provision of an extensive Help section including FAQs. It will not only answer a vast range of questions but also help you link relevant pages through internal linking to guide visitors in the right direction. This can turn out to be very beneficial in answering common as well as complicated queries about website features.

Want To Build A Feature-Rich Online Fitness Membership Platform

After knowing about the business model, popular online fitness membership platforms, and essential features, the next step is to gain knowledge about how you can build your own online fitness membership platform. 

How to Build an Online Fitness Membership Platform

There are primarily two ways to build an online fitness membership business, first, by building your online fitness membership platform from scratch, second, by opting for ready-made software to launch your online fitness platform. Let’s know about these development approaches in detail.

  • Development from scratch: In this method, you need to build your online fitness membership platform from scratch with the help of a team of web developers and designers. You need to hire a talented team of professionals to get the job done. This development approach requires more financial investment and is a time-consuming process. 
  • Using pre-designed software: Another method to launch an online fitness membership platform is to opt for a pre-designed software solution. These software solutions offer all the essential features to conduct seamless sessions among fitness instructors and clients on the platform. Moreover, with customizations, you can incorporate more functionalities needed to effectively run an online fitness membership platform. Moreover, this approach is cost-effective and takes less time, providing a competitive advantage in the industry.

A popular software to launch your online fitness membership platform is Yo!Coach. This software solution offers all the essential features and capabilities to seamlessly run an online fitness membership platform. Moreover, it comes pre-integrated with essential APIs to enhance the capabilities of your online fitness membership platform. It is customizable and can be customized as per the needs of your fitness membership platform’s requirements. 

Key specifications of Yo!Coach include:

  • Intuitive UX/UI
  • No coding required 
  • Lifetime ownership
  • No recurring charges
  • Caters to 10+ business models 
  • GDPR compliant
  • Global clientele
  • Secure and scalable
  • Interactive and collaborative features for fitness instructors and clients
  • Marketing Tools 

Launch An Advanced Online Fitness Membership Platform with Yo!Coach

End Note 

Online fitness membership platforms will be in huge demand in the coming years. Cater to this demand by building a successful online fitness membership platform. The information shared in this blog will help you kick-start your entrepreneurial journey seamlessly.

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.


Leave a Comment

Comments (3)
Roosevelt Lewis

This is really interesting, You’re a very skilled blogger.
I’ve joined your feed and look forward to seeking more
of your great post. Also, I have shared your site in my social networks!

FATbit Chef Post author

Thank you so much Lewis.
We would love to see you more often here !
Keep coming back for more such posts 🙂
Cheers !!