In the past few years, online cab booking industry in India has grown by leaps and bounds. While this growth is mainly powered by convenience, online entrepreneurs are making the most of this need by launching online cab reservation systems and mobile applications. If you are planning to launch a web-based taxi booking system, then, you must have in-depth understanding of online cab rental business in India.
The industry basics, business challenges, and then highlight the website features, technical requirements and software details of two dominant online cab service models namely;
– Ownership Model
– Aggregator Model
FATbit’s travel portal development experts will first introduce you to the two models, their dominant players, and then address technical challenges associated with it;
Online car booking platforms based on this model represent companies that have a ready fleet of cars and offer them on hire. Car-on-hire brands based on this model usually start by offering rental services in a specific region and expand with the passage of time.
A vast range of national and regional car booking brands have come up on the web in the past few years. Some of the leading Indian cab booking websites based an Ownership Model are:
Most of these websites offer cab services in selected Indian cities.
Launch your Online Cab Booking Website
Online taxi reservation systems based on Aggregator Model act like any other online aggregator. It fetches offers from partner cab service providers on the basis of data furnished by the visitor. The website owner neither maintains a fleet of cars nor deals directly in service delivery.
Below are some online cab-booking portals that can be used to come across multiple service providers for the chosen region;
To launch an advanced web-based car booking system or mobile application, you must be familiar with the present list of features that power such websites. Below are some of the most salient features of best car booking websites under this model;
Cab booking functionality – Cab booking is the core of any website active in this industry. So, every online taxi booking website needs to be fitted with reservation software that is quick and efficient. Fields like Pickup Date & Time, City Selection, Address, and Drop location are critical.
Trip planning related feature – Every cab user will not require a round trip. Neither will everyone ask for a driver. Hence, the website needs to integrate a feature that helps in planning the trip as per needs. Options like a one-way trip, local trip, self-drive, international trip, and outstation trip are much needed.
Secure payment gateways–Websites that empower online taxi bookings integrate secure payment gateways to make sure clients don’t suffer due to payment hassles. The whole payment process can also be optimized from user experience & conversion point of view to generate quicker bookings.
Social integration – Social Media features allow users to connect and share the experience on websites like Facebook and Twitter. Online cab booking brands also use YouTube to increase brand awareness through interactive videos.
Feedback option – This feature gives website users the option to connect with a service operator directly in case of any query or problem related to booking or payment.
Monetization feature – To create an additional source of revenue, online cab hire websites also have an advertising feature. “Advertise with us” option allows industry businesses to advertise their products & services.
Mobile features – Cab booking sites realize the importance of mobile presence. Hence, most have mobile apps to let users select, order and book cab from smartphones and tablets. Make sure you partner with mobile application development for your app needs.
Vehicle options – Websites that understand the unique needs of travelers also offer the option of choosing from a wide range of cars. From ordinary to luxury, the website helps in vehicle selection depending on the user’s choice and budget.
Autocomplete feature – Be it reservation form or search field, autocomplete is critical to help website visitors complete tasks quickly. Without recommendations, filling lengthy forms becomes a headache. So, this feature is a must.
Lost & Found option– Meru Cabs and various other service providers offer this feature to cab users in case they accidentally leave something inside the cab.
Powerful search–Search on online taxi booking sites needs to be super quick. This feature is critical for aggregator websites so that visitors can look for cab operators as per their unique requirements.
Package comparisons– In addition to the above features, websites based on the aggregator model also need features that will help cab users to compare pricing and packages from two different service providers to select the best deal.
The above feature list of online car booking websites is quite extensive but this doesn’t mean that these sites are perfect. Even some of the leading car rental websites have serious user engagement and technical issues. Below are some of the critical issues plaguing the online cab booking sites.
Poor website design – Present cab-on-hire sites can make drastic improvements in web design. Most websites make the process of online cab booking painful by keeping lengthy forms and complicated processes. Website navigation also lacks intuitiveness.
User experience issues – Using online car rental software to launch your cab-on-hire site will expose it to user experience vulnerabilities. While an online cab booking script will promise a working site quickly, your visitors will not get the best user experience while browsing it.
Inefficient mobile applications – Most online cab booking mobile applications are laden with bugs and crash frequently. Very few applications provide real-time tracking features, and the ones that do, render faulty results.
Ineffective Social media presence – Web-based car booking systems can make drastic improvements in the field of social media & marketing. These websites can also benefit from social media sharing and recommendations.
Limited features– Online cab booking websites built on the Aggregator Model usually have a limited set of features. A lot more has to be done in order to make these portals look more effective and user friendly. Following features can add up
Even though there are already plenty of Indian sites dealing in online cab booking business, no one is actually dominating the market. Usability issues, software glitches, and marketing failures are plaguing the cab booking industry.
Launch the next big thing in online cab booking industry by;
The global online car hire platform must score very high on user experience, service delivery, online presence, and mobile application.
Whether you want an online cab booking site under the ownership model or aggregator model, you need an experienced web design and development partner that can handle technical as well as non-technical challenges. Join hands with a web development company with industry expertise and market insights to promise the success of your online venture.
Launch an online car rental reservation system that will go on to become a global brand. Discuss your website needs with FATbit experts for the best web design and development package.
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