What is Newsjacking ?

NewsJacking is a commonly used practice in digital marketing where a brand is associated with a current event in order to generate media attention and boost the present of brand among the masses. It is also used in PR activities to ensure brand’s instant reach among a wider audience.

Subject : Content

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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