The publicity a brand earns without the means of advertising is earned media. Getting mentions online, content shares, reposts, and reviews are all form of earned media. A new startup getting featured on a popular online magazine, say TechCrunch, is a good example of earned media.
Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.