When an email fails to reach client side server, it is called a bounce. Bounces are primarily categorized as hard & soft bounces. A hard bounce email is the message that is reverted to the sender when it fails to find the recipient’s email address. Primary reasons behind a hard bounce are invalid recipient email address and non-existence of the URL.
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Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.