Double Opt in

What is meant by Double Opt in ?

Double Opt-in is the process when a user has to act twice in order to opt-in for a service. For example, a user subscribes for a company’s newsletter on the website, and he is sent a verification email to confirm his subscription.

Subject : Internet Marketing

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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