Churn rate

What is meant by Churn rate ?

Churn rate is the percentage value of the ratio between number of users opt out from a service and total number of users who subscribed for that service in a given period of time.
Number of users opted out from a service in 2015 = 18
Total number of users who subscribed in 2015 = 200
Churn rate – (18/200) x 100 = 9%

Subject : Internet Marketing

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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