After earning her master’s degree in Journalism and Mass Communication, she knew that writing was the only thing that may never perish her zeal so she began her career as a content writer. She enjoys spending time with friends and "Friends" also happen to be her favorite television series.

Finding a perfect candidate or appropriate job has been a task which requires a lot of effort and time. The increasing number of candidates looking for a job and companies looking for the perfect employee has increased the market need for recruitment websites. Social recruitment website further reduces the effort as well as the time candidate and employers spend to find the perfect match. Learn more about the revenue and critical features of social recruitment website.

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Every business by now understands, to get maximum engagement and traffic, they need coverage in a leading media house. What they are unable to understand is what tactics should they use to get themselves featured. Read more to learn the tactics and tips to get your startup featured in a leading media publication.

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Social media evolves and brings new features on regular basis, which is beneficial for business as well as users. Lately social media has shifted to video marketing and users have been engaging with it. Brands must understand the importance of video marketing and adopt it right away. Before the brands can hope to jump into the bandwagon, they need to understand the important aspects of publishing video content on social media.

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For a retailer, the most nerve-wracking task is to determine the price of a certain product. Marketers have to master the art of pricing to price their product strategically. Understanding the target audience, the consumer psychology, the value of product, competitors pricing strategy, differentiating between luxury and utility are few things that help in pricing the product appropriately. Read the post to learn more.

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If you own a B2B business and lack new ideas to grow new business opportunities, it’s time to invest in content marketing. Spending an absurd amount of time and resources in creating content and planning campaign for different channels may not guarantee results but experimenting with marketing techniques will certainly help. In this blog post, we have discussed how B2B business can use those techniques. Let’s catch it.

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Search engine & social media – as marketing channels, both have their own relevance for ecommerce businesses. For the likes of Amazon & eBay, the game is much simpler, but for small to medium scale startups, the budget constraint brings along lots of complexity. Which channel should ecommerce entrepreneurs should focus on to ensure that they get optimum results with limited investment? Find out answers here.

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Along with technology, there has been a tremendous growth in security breaches as well, which means threat to vital and personal information. To avoid any breach, software companies need to make sure their software is checked and rechecked for any vulnerability, for which they can rely on crowd-sourced security platforms. Considering the rising demand of such websites, entrepreneurs have great opportunity here. Read more to know the business model, revenue stream and critical features of the website.

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Customers nowadays have diverse choices to order food online, as the number of online food ordering websites has increased. This does not mean the market has reached a saturation point but that the startups need to find features by which they can attract more and more customers to them. The best way to attract customer, it is by addressing the pain points of customers withinthe already existing online food ordering ecosystem and using it as your USP. Read on for more.

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Facebook has released a feature which boosts the engagement for online food ordering businesses. It provides an easy way to its users to order food directly through their Facebook App. Most users first decide the food they want to order by checking the restaurant's Facebook page and reading the review of other users. Now users can order delivery or takeout directly via the Facebook app. Read more to know how this new feature will benefit marketers and users.

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