To boost the engagement of online food ordering websites and to ease the process of food ordering, Facebook has released a feature where users can just order food online directly via Facebook app.
Till now users resorted to Facebook for searching where to eat, the ratings and review of a particular restaurant and finalizing the restaurant after which they would shift to an online food ordering app and order food. Now with the release of this feature, by selecting the “order food” category, people will now be able to browse nearby restaurants, favorite restaurants and search for restaurants according to the cuisine. They can also filter their choice according to pick-up or delivery, prices, open or closed, etc. After users select the restaurant, they are redirected to the delivery or restaurant’s’ website.
Facebook has currently partnered with Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, as well as direct partnership with restaurants like Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys and Jimmy John’s.
Marketers of food ordering website will get a huge advantage with this feature as it will allow their customers to easily order the food. Now marketers have got a direct access to connect with the Facebook’s audience. Facebook released this feature; just a few days after Snapchat released the context card feature where users can easily book table and cab directly through Snapchat. It seems as if between the Tug of war of Social media Giants, the users are getting all the advantages.
We create future-focused content to help you stay updated. Follow us on Twitter to get notified about latest tips, trends and product updates.
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.