When it comes to branding on social media, businesses and individuals need to adopt very different strategies. For the good part, social media branding strategies for businesses are built upon pretty much the same set of rules. But when it comes to personal branding, things get a little bit tricky for the very reason that you can naturally brag about something you created rather than yourself. As a result, marketers have to take each step very carefully when handling personal branding for a client.
To help individuals and marketers overcome challenges of personal branding, FATbit Technologies discussed it with the world’s leading digital marketing expert Sam Hurley and following is his valuable advice on the matter.
How? I haven’t launched a website – it’s just a single page sign up right now. I don’t advertise or pay for leads.
My social presence drives business.
You might be looking at that, thinking you could never do the same. But the truth is; you can.
Brands saw a median annual follower growth of 42 percent across the five major social networks this year. That’s a great trend…just because you’re one person doesn’t mean you can’t follow a similar path.
Social media is insanely powerful.
With a little dedication on the right networks for your business model, you can achieve anything you want to. I never thought I’d be sitting here today writing this article, but I am. If you apply similar techniques, there’s no stopping you! It could all happen much sooner than you think…
No more, no less.
Pick your platforms wisely – and stick to them religiously.
Treat these networks as your key to a world of opportunity. There’s no need to spend years trying to optimise for visibility like you would with Google. The audience is already there, and they are immediately accessible. I selected Twitter, LinkedIn and Facebook because they have huge audiences and are perfectly suited to my Digital Marketing expertise.
This is extremely important…to find your ideal networks, balance user base volumes with the existing interest towards your niche.
Taking these stats into account, Instagram may well be an excellent addition to my portfolio – but it’s not one that I see bringing the most (or fastest) ROI at this point in time…so I’m not pursuing it just yet.
Now, if you’re an expert hairdresser for instance, Instagram, Snapchat and Facebook would be perfect for you! Just be careful not to spread yourself too thinly and dilute your efforts…you will be no good to anyone and end up with a sea of mediocre content (with no energy left to create better at the end of the day).
Don’t waste your time on platforms which will take too long to flourish your brand. Ask yourself a few simple questions: – Ratio of user total base / those interested in your industry? – Number of influencers (in your niche) active on there already? – How long will it take you to share content, engage and build a following?
You can use handy tools like:
Check this out!
There’s a myriad of tools available at your disposal. Speaking of which…
The top professionals own the best gear. It’s the same with anything – sports, music or business. When it comes to social media; you can’t keep up with the trends if you don’t have the support of automation on your side.
It just isn’t practical to sit there all day scheduling! Here’s some of the top tools for you to try today:
Be prepared to spend some money on these apps – nothing comes for free if you want the best.
I highly recommend using a scheduler that recycles your content…it would be such a waste to post something once and then be done with it. Hell no! Make it count – there’s absolutely no harm in reposting the same content after a tasteful amount of time.
This differs from network to network – when using Facebook you might wait a couple of weeks. Twitter is much faster paced so you could even repeat a tweet several times throughout the same day.
Also Read: How to Increase Sales Of A Business Using Social Media Marketing?
It’s common knowledge that sometimes it’s not what you know; it’s who you know.
When hacking your way to the top online, I can guarantee that relationships will get you there if you invest enough time into building them. How can I say this? Because I’ve done it.
You must know how to approach people and use your character to establish a rapport.
When searching for influential figures:
The last point is absolutely critical. Some people just don’t understand how this stuff works. I receive hundreds of requests every day…some follow me and then immediately send messages as blunt as this: ‘’I need funding for my new startup please help” or “I need more followers can you like and share my tweets” I mean, seriously?
Apply courtesy, skill and common sense when approaching piers, new connections, influencers…anyone! It will pay dividends further down the line.
Nurture relationships by:
You might be thinking you haven’t got time for this…you want to growth hack, right? Well, the energy you invest here will rocket-boost your personal brand’s success tenfold. Connect with the right people and huge doors open up for guest blogging, interviews and credible features.
We create future-focused content to help you stay updated. Follow us on Twitter to get notified about latest tips, trends and product updates.
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.
Really enjoyed the post.
Came across some cool tools that I’d definitely like to try.
Thanks for sharing.
Thanks for your comment buddy! Let me know how you get on with the tools – should definitely keep you entertained for a while! 😀
Thanks for this Sam. A really insightful article with a host of handy tools and tips that are also relevant for solopreneurs.
Woop! Glad you found it helpful Kelly…so many tools, so little time 😀 Enjoy!
Thank you. This is very helpful. I’m excellent at marketing my clients. But when it comes to my own personal branding as a freelancer, not so much. Thank you. This is really good stuff.
It’s usually the way unfortunately Adrienne! Lack of time and energy for your own brand…I’ve seen it at agencies too, on multiple occasions.
The best thing is to set yourself an amount of hours each week to focus solely on your personal brand – and stick to it 😀 Even when other stuff seems to get in the way. This commitment pays dividends later on!
All the Instructions mentioned are to the point..
I highly recommend the last Point: Build solid relationships & hustle…
As it will take you years to get desired experience like Sam.. So It will be better to take his guidance and learn all the necessary things from him as he is a great influencer and problem solver as per my experience… Which will save your time and will make progress not only faster but in the right direction.
Thanks for sharing your Wisdom Sam Hurley.. 🙂
Thanks so much for leaving your thoughts here, Swapnil!
Yes, relationships are the key to success…a closely-knit circle around you can benefit in so many ways – through hard times and great times! That said, I’m glad to have you as a friend =)
Appreciate your kind words buddy!
You Deserve it!! 😉
That’s pretty useful advice Sam. Hopefully i can make more effective social media campaigns with the tips. With Social media gaining more and more momentum with more people joining in, opinions being shared, brand being built or defaced, it’s become imperative for any business new or old to come up a battle plan for social media. With regards to that fact, this is a full-ammo article. 😉
BOOM!!! Love the fighting talk here, Suhas! =)
I’m sure you will rock it – let me know how you get on!
There’s a lot of battle noise out there, it’s just a matter of building the best warship to overcome the competition 😉
Thanks again bro!
Very informative. You have actually helped me a lot on Twitter already. I have been following you for two weeks and have adopted some of your methods and they have (meagrely compared to your following) grown my Twitter from 0 to over 1000 already.
I am now going to follow these steps to a tee, and am positive i will see the same results.
James! Thanks buddy – it’s always thrilling to hear feedback like this. Truly appreciated!
You’re rocking it man. Please keep me updated on progress when applying these tips…I’ll look forward to witnessing your following count EXPLODE ;-D
Cheers again James!
Love this advice and definitely agree, you can’t be on all platforms or it’ll take so long to get noticed. Love the advice on recycling content. Creating content is only a small part of the work, promoting and sharing it needs to be done continually and Twitter is a great platform to do that. Love the tips!
Hey Mike! Thanks for commenting, my friend =)
You got it – select channels effectively or risk diluting time, content and purpose…the tools are all out there to aid this decision!
Distribution is 85% upwards of the effort. No point in creating a masterpiece if nobody’s going to witness it 😀
Keep it rocking man!
Excellent article. Sam is always generous sharing his personal experience and tools and always, with a big smile,
You rock Sandra! Here’s my big smiles for you!!!
😀 😀 😀 😀 😀 😀
Great article. Definitely found some tips I’m going to try. We’re using SPRINKLR, which I find to be a great tool. Surprised not to see it on your list. Looking for tools to enhance social selling (like gaggleAMP). Any thoughts/suggestions in this area.
Thanks Marilyn! 😀 Appreciate your feedback – I focused on individual-level tools in this article…I believe the ones you mention are more enterprise-level? DrumUp could be a nice one for you to try for employee advocacy! Check it out 🙂
Really enjoyed the post. Thanks for sharing 🙂
You got it, buddy! 😀