People or businesses, social media is a handy tool at the disposal of every one that can be a game changer. While some are lucky enough to get overnight success on social media, such cannot be the case with everyone. But the good thing is, if you move forth with the right approach and put continuous efforts, success is assured.
If, like millions of others, you too are looking for the right ways to get on with the social media marketing, then be glad to have landed on the right place. Here we have gathered social media marketing insights provided by the industry experts. These experts include from world’s leading digital marketers to the strategists behind the most successful and cutting edge technology solutions.
Without further ado let’s learn what valuable advice these experts have to provide on social media marketing.
It’s no secret that you can make more money from your existing customers rather than trying to acquire new ones. One of the easiest (and overlooked) ways to do this is by following your existing customers online. This is particularly easy for Twitter.
Chances are you already have the email address of your customer…so simply import their email addresses into Twitter. Since they are familiar with your brand, chances are they will follow you back. And once they are following you back, they will be more engaged with any sales related tweets since they have bought from you before.
As per my recent market analysis, I believe that social media is primarily beneficial for those businesses that are selling their product online. Following are some social media marketing tips that will help you increase sales of your online store.
I’m a big advocate of Facebook advertising, but not in the way you see people using it.At Midas Media, my agency, we’ve devised a process we call the ‘frictionless Facebook framework’. The great thing about our framework is that it doesn’t require a huge amount of ad budget, in fact it can stretch even a modest spend very far indeed because it gets cheaper with time.
It scales beautifully too.
What does this framework look like?
Firstly, write content that is top level and supports but does not directly sell your products. For example, a furniture retailer might talk about interior design and décor. If you’re selling drones, talk about the latest models and maintaining them. Perhaps you sell health supplements, then help people understand what ingredients to avoid etc.
Promote these pieces of content on Facebook to custom and remarketing audiences; at this stage you want click-through, likes and post engagements. Exclude people who have already read/seen this content.
Move the people that click in to a new audience which are now ‘qualified’ but not warm, yet. In essence these people are raising their hands to say, “yeah – I’m interested”.
Promote another piece of content that is closely related to the first, this time make it price sensitive. So it could be a ‘high-end’ or low-budget focused piece, separate people depending on which piece they read.
Now you have warm, segmented audiences, those that like premium and those that prefer cheap.
Finally, start promoting content such as buying guides or latest product releases to each audience, that are focused around their preferred price point.
This technique can be used for cross and even upsell to the ‘budget buyers’ audience. In other words, show pros and cons for going with the more expensive option.
Don’t be tempted to push for the sale just yet – we’re looking for 4-6 touch points first to qualify cold traffic, to warm, to ‘ready to buy’.
The final step is the product push.
This process reduces the cost of engagements over time and in turn increases click-through rates, relevance and conversions. People in the 3-5th step are also perfect targets for super cheap page likes. Page likes work when they’re targeted, they add social proof and create a highly relevant and cost-effective way to quickly boost posts.
If you put the right content in front of the right people, segment them and nurture their decision making process – then they will welcome the product placement.
Go for the sale too soon and you’ll turn people off. Patience is key, because trust sells!
“Build your list and grow your traffic with your online store blog with calls to action and free information products”.
Your stores target audience is on social media. Do some competitive analysis of the first page competitors from your top keywords. See what social channels your competitors are active in. See the type of content they are promoting, be it curated, original, or promotional. With this information you can grow your online store through the trust and authority you’ve developed over time with timely and relevant content sharing.
People love to buy what others are buying or otherwise trust using. The fact remains that review and testimonials play a crucial part for any ecommerce website to get more sales. However, one can achieve even better results if they incorporate social angle to it, which highlights real users along with their testimonials. This adds a level of authenticity to the testimonial. For example, you can add Instagram photos of people using your products on the product page. This would give the testimonials more credibility and increase trust among consumers.
For any ecommerce business, the biggest hindrance is defining the use and vitality of their product. The best possible strategy to avoid such scenario is to share images, videos content on your social media profiles that highlights how the product can be used and what can be achieved after proper usage of the product. This would give better insights to consumers and will make it easy for them to choose the desired product. For example, a cosmetic brand can upload images of people on social media before and after they have applied the product to showcase the proper usage.
As any online store owner know social media is a must have for eCommerce store looking to increase sales and branding. It’s important to make sure it’s done right. Following are some tips I want to share:
To increase the sales for any online store, the very first thing I will do is, place a retarget pixel on all product pages and a conversion pixel at the after sale page. By doing this I will come to know that which person visited my pages, but didn’t make any purchase. So with the retarget pixel, I can show them some discounts and offers to get them back on the site.
Second, I would find some informative pics in the same niche and run the boost ads on Facebook. Such pictures always go viral and hit the huge audience.
By doing this I can get more people on my FB page and ultimately on my site.
These 2 techniques done correctly will boost the conversion for sure.
My tip is to keep a human relation to your social marketing. People can tell when things are automated, so it’s really important to actually be social on social media. When people tweet you, respond and thank them. Engage with people by asking pertinent and interesting questions. I personally thank every person who retweets our articles, and if I can, I address them by name. You have to remember that on the other side of the screen is a human being.
I have conversations on social media, and I’m not afraid to joke around with our community. Our results? People engage readily with us on social media and they enjoy doing so. We’ve built a great community with this strategy.
Have a stellar presence in all Social Media Networks. Your target prospects will also create engaging content around your products which you will distribute accordingly on various places online, generating more traffic to your online store.
There are two go-to marketing tactics I’ve used (and still do when applicable):
Top of mind, I can think of three tips immediately:
Hopefully, after reading all these valuable advices, tips and hacks, you would be pumped up to enhance your social media presence and make the most out of these platforms for your business. If you have any unique social media tips or hacks that can help ecommerce stores in increasing their sale, let us know by dropping us an email on [email protected]. We will definitely add your tips in this post if we found them to be relevant and valuable.
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