Also called squeeze page, lead capturing page is that part of a website, which appears in the search results by using SEO techniques. A lead capturing page is also the epicenter of most Internet marketing campaigns, which take place through social media, emails, search, and more. The main goal of creating a lead capturing page is to gather information such as, contact details of potential customers. For example, upon click an online advertisement, a user is redirected to the lead capturing page, which offers a free ebook upon signing up for newsletter.
Subject : Conversion , SEO
Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.