Cost per click (CPC)

What is Cost per click (CPC) ?

In a cost per click advertisement model, the advertiser pays whenever a visitor clicks on the advertisement. This type of model is commonly seen with Google AdWords and Microsoft Bing Ads. Mathematically, cost per click is calculated as:
Cost per click = Advertising cost / Ads clicked

Subject : E-Commerce

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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