What is Atomisation ?

Atomisation, otherwise also known as market atomisation, is to implement a segmentation plan to target small market segments down to individual level. For example, implementing a marketing plan that focuses on customers who prefer to buy expensive products & services only. Atomisation helps marketers in defining the customers' needs more precisely, thus, enables them to formulate a more effective marketing strategy.

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Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.

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