Digital marketing is no new concept, but with the continual arrival of new trends and technologies, it is evolving constantly. Everyone is aware of its importance, but without incorporating the latest trends & tactics in the digital marketing mix, a business cannot reap its maximum benefits. For online food ordering portals, digital marketing can be a great aid in promoting, as well as running the business. Their prime target customer base is tech savvy and remains constantly active on different online channels. So, it makes perfect sense for food ordering businesses to capitalize on this fact by reaching out & connecting with customers on various digital marketing channels. In this post, we will explain how online food ordering business owners can leverage the full potential of digital marketing. Let’s get going.
Before anything else, you need to ensure that your website has a solid online presence and got everything needed to acquire high ranking on search engines & to attract more traffic. That’s where search engine marketing comes into the picture as a mix of SEO & PPC ads. Here is what you need to ensure in that regard:
We need not repeat the benefits of using digital marketing or the importance of social media as a digital marketing channel, but with every other business active on social media, the question is how to get customers’ attention. The answer is – by being different. Social media marketers know it all – campaigns, how to run them, the frequency of updates and everything technical. Plating up a dish, presenting it beautifully, everything has been done and has been happening for a while now. So, how do you level up your social media game? Here are some food marketing ideas:
Explainer and marketing videos are effective methods to put across your brand message and to ensure it stays where it is supposed to – in your customers’ mind. Now, this may sound fun & easy, but the art of video storytelling for brand marketing is quite tough in practice. Here are some tips that will take you in the right direction and help you in creating more effective video content for marketing for food business:
Nothing works like word-of-mouth marketing. Thanks to the internet, today we have an amplified version of it – influencer marketing. As mentioned earlier, people love to read about recipes & nutritious value of the food they are eating. And to cater that need, there are thousands of food bloggers active on the internet. So, as a food industry startup, you have a huge number of influencers at your disposal. Here are best ways to leverage them:
Efficient food marketing strategies are all about sending the right message to the right person at the right time. Not all users will visit your website frequently or have your app installed. To reach out to them and inform about your offerings and details about their orders in a timely manner, email & SMS are still the most reliable means of communication. Here are some tips on effectively implementing Email & SMS in your digital marketing mix:
While it is crucial to act on the latest trends & techniques when running the digital marketing campaign for your online food ordering business, it is equally important to keep the customers need at the center of it. Your end customers are tech-savvy, they use multiple devices, live in urban areas, have a busy schedule, prefer convenience over price, want quality food without prior planning & traveling and that too at their doorstep and in a timely fashion, and so on. Once you have outlined these factors to define the buyer persona, you will also get a clear picture of how to implement the above mentioned digital marketing practices in the most effective manner.
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FATbit Chef Post author
FATbit Chef Post author
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Glad you liked it. Stay tuned for more such posts.
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