Our first approach towards UX optimization is to understand the various sets of users and define user personas. We analyze the behaviour of various personas on the website and then optimize the webpage accordingly.
Our experts conduct behavioural data analysis to evaluate the quantitative data associated with various personas and their activities on your website. The team analyzes the data & draws insights from it to optimize the UX.
Our team conducts UX & usability testing with the latest tools to evaluate the efficiency of the optimized webpage. We assess various elements of user experience design to see if the users’ expectations for the experience are being met or not.
The team analyzes the results obtained from the usability testing and identifies various issues like navigation errors, non-alignment of process flow, and inaccessible information. Our experts resolve every issue to achieve a highly converting webpage with absolute ease of use.