“AnyFlexo is an Estonian B2B marketplace, which aims to streamline procurement processes for buyers within a B2B eCommerce sector that has historically relied heavily on offline channels. Check out our interview with Mitesh Vadoliya, an eCommerce expert with the company, to discover how they capitalized on their industry expertise to explore online sales prospects, as well as to gain insight into the obstacles they encountered and how they overcame them.”
– The founders of Anyflexo OÜ have been in the flexo printing business for a couple of decades now. Over a period of time, they realized that the industry is very traditional and digitalization is slow – that’s how they came up with an idea of an e-marketplace for the industry. This would help in increasing transparency, smoother exchange of information and faster growth in business for small and medium-sized players in the industry.
– The Founders of the marketplace have decades of experience and expertise of the industry. They have in-depth knowledge of the target market.
– We had two/three main criteria to fulfil before making a decision. That’s how we selected Yo!Kart ― It checked most of the important boxes on our checklist. It pretty much had the standard features a marketplace should have, however, some customisation was needed to match our industry and organisational requirements. For instance, the platform was customized to change the font, aligning it to our branding requirements.
– Our platform is the first of its kind in the industry, and this first-mover advantage is its most significant USP.
– Solving the chicken and egg dilemma in the marketplace was our major challenge. This means balancing the seller-to-customer ratio, and whom to approach first at the start. To solve this we started approaching both together but quickly realised it is fairly easy to convince the seller as sales via the e-marketplace added an extra sales channel to their business. Another reason to prioritize sellers was that they are the main source of our earnings, so that is why we first focused a little bit more on sellers than buyers. Once we had a specific number of sellers we then focused heavily on sales to customers, thus solving the chicken and egg dilemma.
– Yes. It was very satisfying! – After the sale was completed we requested feedback on the customer experience and it was very positive.
– To be able to operate and serve customers on a global level.
– At the start be open to pivoting on your predetermined business strategies, as this might open unseen target markets and opportunities.Back to Home
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Read our insightful conversation with the Dotdune team and learn about their fascinating journey of becoming Namibia’s leading eCommerce brand with their Yo!Kart-powered marketplace platform. Know their challenges and how they overcame them using incisive growth strategies.