White-Label eCommerce Grocery Solution to Launch an Online Grocery Delivery Platform

Growcer is a turnkey solution that has been designed to help entrepreneurs launch their online grocery marketplace swiftly. It encapsulates a rich suite of features that aid in providing best-in-class user experience.

  • Intuitive Interface
  • Seamless Checkout
  • Order Management

Leaders Delivering Value in the Grocery Delivery Industry


Disclaimer: FATbit/Growcer is not associated or affiliated with any of the brand name or trademark used on the page. They are properties of their respective owners. Features of these websites may or may not vary from those available in Growcer. Additional features or APIs can be added in the customization plan.

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Diverse Business Models You Can Cater to With Growcer

Growcer, our all-in-one solution helps you to start an online grocery delivery business with one of the following business models that can best fit your business vision.

Single Vendor Business Model

Stay ahead of the competition by launching an online grocery store and exclusively sell your products to your target audience. Examples- My Home Grocers, Mitti.

Multi-Vendor Business Model

Facilitate seamless online grocery shopping by collaborating with multiple sellers and launching a grocery eCommerce marketplace based on a multi-vendor business model. Examples- Peapod, ShopExpress

Inventory Based Business Model

Hold inventories from multiple grocery retailers/stores and directly sell them to consumers by operating your grocery eCommerce business on an inventory based model. Examples- FreshDirect, BigBasket.

Hyperlocal Business Model

For prompt delivery of grocery orders within a defined geographic area, launch a grocery eCommerce marketplace that is based on a hyperlocal business model. Example- Instacart.

Shopping Business Model

Partner with offline grocery stores and handle the entire logistics process by basing your grocery eCommerce marketplace on a shopping business model. Example- Instacart.

Click and Collect/Buy Online, Pick Up In-Store (BOPIS) Model

Seamlessly blend offline shopping with modern eCommerce by launching your eGrocery business on the BOPIS model where buyers can buy online and pick in-store. Example- Kroger.

Instant Delivery Model

Provide swift delivery of grocery orders by starting an eCommerce grocery delivery marketplace that is based on instant delivery business model where the orders are shared with both - the seller and the logistics provider. Example- Zepto.

Scheduled Delivery Model

Deliver grocery orders as per the delivery schedule that fits the needs of all the parties involved, including the shipper, the carrier and the customer by basing your eGrocery business on the scheduled delivery model. Examples- Walmart Grocery, Cornershop.

Business to Business Model

Simplify procurement of grocery items for businesses by basing your grocery eCommerce business on a B2B model. Example- Huimin.

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Multivendor Grocery Business Model

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Popular Niche Businesses to Launch with Growcer

Fruits and Vegetables
Fruits and Vegetables

Launch your fruits and vegetables online delivery marketplace in a competitive area. Popular online businesses include FreshDirect and Instacart.

Milk Delivery
Milk Delivery

Start your own online milk delivery marketplace in the consumer packaged goods (CPG) space. Popular businesses include Dairy Dealer and Pete’s Milk Delivery.

Meat Delivery
Meat Delivery

Launch an online meat delivery marketplace and connect meat producers with end-buyers such as restaurants and more. Popular businesses include Debragga and Meats by Linz.

Farm Products
Farm Products

Start an online farmer market and scale as you dominate one micro-market after another. Popular businesses include Farm to People and Our Harvest.


Launch an online pharmacy marketplace with Growcer for the distribution of prescription drugs and other items. Popular businesses include Accelis Pharma and ChemistDirect.

Liquor and Wine
Liquor and Wine

Create an online liquor marketplace and sell effectively by leveraging data using our solution. Popular businesses include Drizly and BevMo.

Pet Food
Pet Food

Create an online marketplace for pet food ordering and delivery and reinvent the dog food culture. Popular businesses include PetFlow and Chewy.

Vegan Food
Vegan Food

Create an online vegan food delivery marketplace and add disruption to traditional measures with Growcer. Popular businesses include Vejii and Plant Based Grocery.

Supplements Delivery
Supplements Delivery

Launch an online marketplace for ordering and delivery of health and dietary supplements using the solution, Growcer. Popular businesses include UP Nutrition and A1 Supplements.

Flower Delivery

Provide better value with convenience by launching an online flower delivery marketplace with Growcer. Popular businesses include Proflowers and FloristMarketplace.

Online Bakery

Overcome common geographical challenges by launching an online bakery marketplace with Growcer. Popular businesses include The Bake Market and Bimbo Bakeries USA.

Online Construction Marketplace
Construction Materials

Provide an online marketplace via Growcer for procuring construction materials. Popular businesses include Yesler and MaterialsXchange.

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Readymade Grocery Ordering & Delivery Mobile Apps

Position yourself for long-term success with Growcer’s ready-to-use grocery ordering and delivery apps designed to foster sustainable competitive advantage.


Grocery Ordering Apps (Android and iOS)

Provide a seamless shopping experience to your customers with a mobile application that is designed to help you increase conversions. Available features include:

  • Cart Sharing
  • Order Tracking
  • Click and Collect
  • Delivery Scheduler
  • Multiple Payment Gateways
View Buyer App Feature List

Grocery Delivery-Partner Apps (Android and iOS)

Provide delivery drivers the freedom to receive and manage orders with a mobile application built to assist with last-mile delivery. Features include:

  • Order Management
  • Geo-Location (Route Navigation)
  • Push Notifications
  • Wallet Management
  • Multiple Language Option
View Delivery-Partner App Feature List
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Online Grocery Ordering & Delivery Software Features

Auto Order Completion

The auto order completion feature allows the admin to select the number of days after which the status of an order will automatically be marked as completed. Once the order is marked, the end-user cannot send a return request.

Delivery Management

The feature allows the admin to manage order deliveries. The orders can either be broadcasted or manually assigned to the delivery staff. Besides, the admin can also grant sellers access to manage the deliveries.

Single Item Cancellation

Using this feature, the admin can enable the settings for a buyer to cancel a single item from the placed order. If the admin does not approve, then the buyer will not be able to delete an item from the placed order.

Order Cancellation and Adjustment

As an admin, you can allow the sellers to adjust/alter the order with a related item rather than canceling it if an item is out of inventory. Additionally, you can view the details of adjusted or replaced items.

PickUp Management

This feature allows the admin to enable or disable the PickUp setting, i.e. if the setting is turned on then a buyer will be able to pick up the grocery order directly from the store. Also, the admin will be able to view sellers with the pickup option.

Product Catalogue System

With an effective product catalog management system, omit errors such as misleading product descriptions, uploading poor quality images, and wrong product specs. Practice better control on assets, procurement, vendor info and more.

Advanced Reports & Statistics

Draft future strategies and plans for business growth based on useful information. Get insights into the overall performance of the grocery eCommerce platform and conduct a complete product-specific demand assessment.

Commission Management

Admin can easily define/edit/manage; a) Commission on products (order value)- charged from a seller, and Commission on delivery- charged from delivery staff, on grocery eCommerce platform.

CMS Management

Admin panel of Growcer, a grocery eCommerce solution, includes a full-fledged in-built CMS system that enables admin to have full control over hierarchy, content pages, and navigation.

Tax Management

Intuitive tax management features help in defining & managing taxes effectively. Conveniently, add/manage/edit seller level taxes, category level taxes, global level taxes, and products level taxes.

Subscription Packages Management

It provides programs and libraries where admin define various subscription packages for vendors- they have to pay to list their store and products on grocery eCommerce platform.

Currency Management

To expand your reach, Growcer is configured with a currency management option that offers flexibility to add or change currency on your grocery ecommerce software, as per dynamics of customers and market.

Delivery Management

If the admin provides sellers with the access to manage deliveries, then orders can either be manually assigned or broadcasted among the delivery staff. Using the feature, sellers will also be able to set a commission against each delivery order.

Order Cancellation and Adjustment

Based on the availability of grocery items, Growcer provides sellers with this feature to adjust an order by seeking buyers' approval. So if an item is unavailable, or there is a shortage, instead of canceling the complete order, a seller can adjust the order with related items.

PickUp Management

Any seller can enable this feature to allow self-pickup for buyers. Pickup slot options that are in sync with the operational timing of the store can also be added by them.

Shop/Delivery Management

Growcer's exceptional shop management features enable sellers to manage shop details such as shop timings (set up the working days and time), delivery slots (date & time), and packaging time.

Seller Dashboard

The seller can go through a detailed matrix of sales graph, revenue earned, the total number of orders count, messages, latest 5 orders listings (with sub-orders), etc.

Subscription Plans

A vendor can easily select and pay for a subscription plan to list his store and products. He can check plan details- plan name, expiry date, cost, etc, and also change the plan according to his business strategies.

Order Cancellation/Refund Requests Management

Growcer powered multi-vendor grocery marketplace provides the seller an easy and simple refund management system, to initiate full or partial refunds.


Sellers get a detailed report of a)how their store/products are performing on the grocery eCommerce marketplace and b) stock & inventory status.

Pin Shop on Map

Sellers can easily drag the red pin on Google map to the middle of their business location and click apply to make sure that the address is up to date and contains no irrelevant information.

Bulk Import/Export (Inventory)

Experience strategic inventory management with Growcer. Monitor stocked goods regularly with precise inventory forecasts. The seller can export/import data for categories, catalogues, and brands in excel and CSV format.

Wallet Management

This module allows the seller to view the entire transaction history, check and add (if required) credits to the wallet, send withdrawal requests of transferring the virtual credits into money in the registered bank account.

Banner Ads (Shop Level Advertisement and Home Page Banner)

Well crafted promotional strategies like advertising and on-site promotions ensure long-term business acceleration. Growcer comes with many such options for business scalability and growth.

Single Item Cancellation

If this feature is enabled by the admin, then buyers will get a provision to cancel an item from the placed order. If the order consists of a single item only, then the entire order will be canceled and the order amount will be returned.

PickUp Management

This feature facilitates the buyer to place an order online and pickup from the store. Further, the buyer will also be able to choose a pickup slot as per the added options by the seller.


Buyer can order products from multiple shops, with no limit and complete the payment process in one bill.

Order Substitution

To increase utility, the marketplace can automatically replace a product (which is not available) with another one within the same order entry.


Growcer comes with this inbuilt option- buyers can shop online and schedule a pick-up at the store or pre-selected location.

Order Tracking

Buyer can easily track their orders, get alerts for status changes, syncing across web buyer portal, etc.

Multiple Payment Options

Growcer comes with easy and secure payment methods; COD, Paypal, bank transfer, Amazon, etc to ensure full convenience and safety to its buyers.

Delivery Schedule

It enables the customers to select the preferred day and time when they want their groceries to be delivered.

Progressive Web Apps

Deliver a great, 'app-like' user experience across all platforms. Get key benefits such as access to the app through the mobile app home screen, offline app access, and push notification.

Profile Management

A delivery personnel can easily create & update profile- adding personal details, uploading profile picture, and filling bank account details.

Define Radius

He can set or define a specific radius (in kilometers or miles) under which orders would be assigned to him. The delivery radius limit starts from where he last delivered.

Accept or Reject The Order

The orders are listed with details like pickup and delivery point, QTY, and volume on the delivery driver app. The delivery personnel can accept or reject the order according to his convenience.

Delivery Order Management (Upcoming, Active, and Overdue)

All three types of orders are easily manageable from the delivery drivers app. They can view the details of current, upcoming, and overdue orders- booking ID number, location to deliver, pickup time, etc.

Route Navigation To Sellers' And Buyers' Location

Growcer enables easy route navigation to sellers' and buyers' location for the delivery partner. It facilitates quicker deliveries and cultivates a great user experience.


A delivery personnel's dashboard displays all the important information such as total accepted order count, orders picked count, orders out for delivery count, orders delivered count, latest accepted orders, total earnings, today's earnings, etc.

Click And Call To Sellers And Buyers

With just one click, a delivery person can make a call to the seller and buyer and share his concerns or queries.

Push Notifications

With the email, whatsapp, and SMS notification feature, the delivery boy can filter, track progress, check orders and deliveries, etc.


To solve the linguistic differences between buyer and delivery boy, the app is enabled with multilingual functionality, including RTL & LTR language options

Online Grocery Software Demo

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Advanced Grocery Delivery System Features

BOPIS (Pickup Management)

Provide the convenience of online shopping and in-store pickup with the BOPIS feature.

Order Adjustment & Cancellation

Allows users to modify or cancel their orders effortlessly as user satisfaction is our system’s priority.

Scheduled Delivery

Allows order fulfillment according to the date and time selected by the user.


Harness the power of location services whether to find a store within a particular radius, finding the nearest pickup point or tracking deliveries with Geolocation.

Bulk Import/Export

Allows you to extract or import large quantities of data in a short span of time with efficiency.

Elevate your users Grocery eCommerce experience with our cutting edge system features.
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Why Choose Growcer to Build Your Online Grocery Delivery Platform?

Growcer is a leading grocery delivery software solution that has been developed for you to leverage our industry experience and expertise in the grocery eCommerce space. We want you to succeed and are there for you, every step of the way.

Free 1-year Technical Support

Experience zero lags in business operations with our free technical support for one year. Get bugs and errors resolved quickly and your business running smoothly with our free expert assistance

Free Installation

Our Online Grocery Software, Growcer comes with free installation services as per your choice of server & domain-the process can take between 1-3 days.

One-time Fee, Lifetime License

With Growcer, pay once and get a lifetime license. Experience complete ownership without any recurring payments.

Multiple Support Channels

Get instant assistance from a dedicated team of experts. Our multiple support channels include:

  • Live Chat
  • Video Conferencing
  • Voice Call
  • F2F Meetings
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Is RTL included in Growcer?

Yes, Growcer supports right-to-left scripting (RTL). With an increase in the demand for e-grocery solutions in the Middle East region, we have created a custom Grocery solution that suits business requirements. Since the Middle East region supports languages that are written and read in a right-to-left format, we understand the importance of including the RTL feature in Growcer. This enables entrepreneurs to build a marketplace in any preferred language.

What is unique about the Growcer delivery driver app? What makes it the best choice for delivery agents?

Growcer, a turnkey solution that lets you launch a multi-vendor grocery marketplace also supports Android and iOS apps dedicated to the delivery staff. The delivery app packs easy to use features that help in managing all processes effectively. Managing each delivery becomes quick and convenient.

Below mentioned are some points that convey why Growcer is unique and what Unique selling proposition (USP) does it support for the delivery staff?

  • With our advanced mobile app, the delivery agents can easily send push notifications. This will enable delivery agents to send push notifications allowing customers to receive promotional offers & discounts, and stay updated.
  • The delivery staff can effectively manage all functions and perform according to convenience.
  • With Growcer's innovative app, the delivery staff can view and manage the delivery status of the order. The delivery staff can also update profile, set location, view all transactions, and much more.
Can Growcer be customized?

Yes, Growcer, a grocery delivery software can be customized according to the unique needs of your business at additional costs.

Can the source code be modified by the owner of the marketplace (admin)?


1. Full source code of the web application - Growcer, a feature-rich multi-vendor grocery solution is completely customizable. You can customize the marketplace as per the unique requirements of your business. The developers working on the code, in the initial stages, will have to become familiar with FATbit's framework.

2. Full source code for mobile apps - Available at an additional cost. Contact us for more details

Where should I get detailed information w.r.t Growcer clients?

Please visit the following page https://www.yogrowcer.com/clients.php

How to start grocery ordering & delivery marketplace with Growcer?

Please refer to the following page https://www.yogrowcer.com/how-to-start.php

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