Content Marketing
Attract the Right Buyer with Content Marketing
Content is the backbone of your business. It is a sticky content that establishes your brand’s image in the viewers’ minds. Moreover, it is much more effective than sales pitches or advertisements as content gives the buyer insight into your business ethics, and thus builds trust of your viewers. This, in turn, generates leads, and occupies as well as retains the rightly suited customers.
-
Convert Viewers to Potential Buyers
When someone new comes across your content, your very first appearance needs to captivate them; as once they are successfully engaged, they will only add up to the list of your loyal regulars. Only a carefully calculated and specific content distribution strategy helps you in this job.
-
Get Noticed by the Right Viewers
Even if your content is exceptional, your steady ROI actually comes from an exclusive few. Only with a well-directed content distribution you can secure a place in the minds of those few, thereafter building the foundation for your business.
-
Retain your Existing Customers
To gain your customer’s persistent support, you need to make them feel special on a regular basis, in a way so they stay interested. Thus an intelligent and focused content marketing policy improves customer service than any other strategy.
-
Build Loyal Evangelists
Sharing informative and quality content about your product/service & your industry makes you appear as an expert in the field. In fact, since content is targeted, your buyers get involved in your products/services, emotionally. This eventually gives rise to evangelists, your business’ best friends.
-
Save your Marketing Costs
Paid ads are not only a lot of work, but they are quite costly; and so is outbound marketing. Moreover, they may often chase away perfectly apt prospects. On the other hand, content marketing is less promotional, making it way more effective and costs you the least of them all.
Our Process Driven Approach Ensures Quality Delivered Each Time
We believe in quality and professionalism. Our team leaves no stone unturned and no cue unexplored to research and plot a full-proof, result-driven, and solution-oriented content marketing strategy for an optimized digital PR and growth hacking for your business. Our brilliant content writers, digital marketers, and analysts work diligently to create engaging content, rightly influencing influencers, to form a huge distribution range, facilitating high rates of conversion.
- Needs Assessment
- Persona Validation
- Performance Indicators
- Distribution Strategy
Tools Used
- BuzzSumo - to gather information and research
- SEMRush - search competitive keywords
- Evernote - to store information in organized fashion
- Ahrefs - to monitor competitors
- Content Calendar
- Content Ideation
- Content Research
- Review and Editing
Tools Used
- Grammarly - spelling and grammar check of content
- Canva - creating attractive pictorial content
- Trello - manage your team and content
- Platform Identification
- Key Influencers
- Media Buying
- Campaign Creation
Tools Used
- Kred - distribute content with locating the right influencers for your brand
- Uberflip - improve the content experience to boost performance
- MailChimp /GetResponse - mail marketing
- HootSuite - manage the mass distribution of content over social media
- Data Analysis
- Areas of Improvement
- Conversion Rate Optimization
- Analytics Report
Tools Used
- Google Analytics - track visitors on the website
- Tweriod - measure the best time for tweeting and track your tweets
- ClickFunnels - create conversion funnel to measure & generate more leads
- MailChimp - average visitors and subscribers of emails
- Dasheroo - track specific KPIs
Our Full-Range of Content Marketing Services
Great content marketing comes with great planning. The best of marketing plans come with an accurate analysis of your existing data, together with the market, and an effective storytelling of your brand to form a close bond with the customer. We communicate with you at each point, and we create targeted content which improves your customer support. Together, we bring about the best of business for you.
-
Initial Research
-
Strategy Creation
Our highly experienced content marketing executives communicate with you at every point to learn about your brand’s image and architect a strategic and effective business plan accordingly. Starting from building your marketing case to distributing your content through the right channels for maximum returns.
-
Persona Creation
To attract the fitting customers for ROI, your marketing strategies need to be spot on. Our specialists research your existing user/buyer data to compose a complete and wholesome buyer persona specific to your business, in comprehensive details; so your game plan is accurate.
-
Content Writing
-
Copywriting
Our accomplished content writers provide you with well-researched and technically accurate copies for your website and other marketing assets. The copies produced are SEO-optimized and professionally edited for improved readability that are suitable for your target audience.
-
Blog Writing
Blog posts are a place for demonstrating the depth about your products/services, in turn, creating a strongly reliable image of your brand in the minds of the real savvy audience. We produce informative blog post content in a refined manner to help you reach those targets.
-
Design + Content
-
Landing Page
Attractive CTA and landing page content gain the trust of your audience and encourage them to take prompt action. We at FATbit Technologies develop content that is positively appealing, strongly relevant to the viewer, and action oriented.
-
Infographics
Explaining complex information in simple terms is the mark of a true expert, and infographics are one of the proven ways to demonstrate such a prowess. FATbit’s sincere and dynamic team designs fun and attractive visual graphics for your business, which are easily accessible and shareable over all platforms.
-
Newsletter
The constant contact, achieved through newsletter, helps to skyrocket your sales through purchases and referrals. Our professionals provide you with exactly the kind of informative and compelling content that you need to secure such a place on your customers’ minds.
-
Distribution
-
Social Media Marketing
Social media is the word-of-mouth in today’s world, which is one of the most assured ways to boost the prospects of your business immensely. Our experienced content experts understand the different persona each social medium has and produce engaging content, which our marketers distribute.
-
Media Buying
Having the right people to notice the right content at the right time makes all the difference in driving sales for your business. FATbit’s efficient content distribution team secures such platform for you, providing you with smart, shareable content for online magazines & relevant blogs so you dazzle those key influencers for your business.
Why Us?
Driven by strategy and fit within a framework proven to aware, delight, and convert - our content adds real value for your business.
We Don’t Just Tell, We Show
Our trained and technically sound marketing team communicates with you at every step of the way to understand your requirements thoroughly. Then we meticulously research and analyze your business, your industry, the market for your business and your competitors to provide you with the absolute best services.
We are a Family
Our designers, developers, analysts, sales and marketing teams - all have hand-picked experts in their fields who are trained to deliver top-quality performance. Moreover, a healthy and habitual communication among us keeps us in harmony. We respect and value each team’s inputs and together we satisfy your business requirements.
We Believe in Minds, not Tools
We understand no matter how advanced technology we have or produce, it’s humans who build the market. So we prefer studying human behavior rather than depending upon automatic tools to analyze the market, and gather our data accordingly. We don’t form network, we build relationships, which keeps us grounded, yet at the same time, makes us unparalleled.