Gearflow Main Logo

Case Study

Online Heavy Equipment Rent & Sale Marketplace Built with Yo!Rent

About Gearflow

Gearflow is a marketplace for construction equipment connecting dealers, OEMS, contractors and part sellers from across America. It allows sellers to create their own storefront, list unlimited products and manage everything with a free dashboard reporting tool. Similarly, buyers can make bids, rate sellers and track their purchase through their own dashboard.

Online Account Management
Returns and Cancellation Management
Review any Seller
Parts And Equipment Selling Option
Gearflow Responsive

Defining The Problem

Contractors manually call/email multiple rental companies to find the best rental rate. Sites that list equipment for sale don’t offer an easy search. Listings either don’t quote a price or show images of equipment.

  • Equipment Parts Sales - Millions of parts lie waste on shelves collecting dust all throughout the US.
  • Equipment Sales - Again, there are millions of units that end up going to auctions because retail sellers cannot find ideal buyers locally. Ideal buyers are often located in a different market.
  • Equipment Rentals - To avoid purchasing an expensive heavy equipment that may become redundant after a short-term usage, companies now look for rental options. But the obscurity about the players and their practices in the rental segment remains a major obstacle.

How FATbit (Yo!Rent) Helped

FATbit delivered a dynamic solution to match the client’s business requirement right down to the last detail. To build this solution, FATbit added some extra features such as better reporting to admin, customized subscription plans to accommodate different user types, provision to On/Off renting feature from the back end. The application provides end users with the facility to rent and sell heavy machinery to other vendors in the same industry.

  • Design
  • Development
  • Testing
  • Deployment
  • Support

Key Features Implemented

To encapsulate Gearflow's identity, huge emphasis was laid on its website designing. The final design is a product of various iterations and a common theme can be observed throughout the website. A free flowing design casts highlight on all the major website features to enable a user-friendly & self-intuitive experience. Key highlights include:

  • Custom Designing of website pages
  • Added Product Financing Option
  • Applied a uniform color theme across the website
  • Created Reports Section(Dashboard) for Admin
  • Enabled Offer Creation on products
  • Added Rental Option with the ability to set On/Off
Gearflow Screens
Home Page
Gearflow Screens
Product Detail Page
Gearflow Screens
Search Result Page


“ is poised to fill a tremendous void in the construction equipment space and we’re excited about their opportunity for growth.” - Jeff Eschbach,
Founding Partner of Chicago Early Growth Ventures raised $1.1M seed funding to elevate construction equipment rental

The areas that the company will focus on are:

  • Improving the online buying experience for end users.
  • Refining the seller experience on Gearflow.
  • Growing their team to scale customer support.
On-Demand Services Marketplace- ingizly
On-Demand Services Marketplace- ingizly
On-Demand Services Marketplace- ingizly

Client Testimonial

Excellent group of people! Always willing to help and listen. Yo!Rent team over-delivered! I'm looking forward to continuing working together to maintain and improve the marketplace .

Luke PowersFounder and CEO

Develop Your Heavy Equipment Rental Marketplace with FATbit

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