Intro

Impact story - craviors journey to success

Craviors needed a platform that would act as a mix of ecommerce and food delivery services along with enabling them to deliver meal kits to reach the native Gen-zers and office-goers. For this requirement, they approached FATbit. Their idea was to create a marketplace for the local chefs to deliver tasty, ready to cook meals in order to cater to the healthy food habits of the younger working class in the South East Asian country. Our experts understood the job at hand. Yo!Meals was implemented to create a platform where the Filipinos could come and order ready-to-cooked meals.

How might we

  • Cater to the rising population in the urban areas
  • Serve more working classes
  • Ensure time efficiency for the home cooks
  • Reduce the dependency on corporate cooked meals
  • Push the masses towards a healthier eating habits
  • Find ways to deliver fresh, pre-portioned ingredients
How might we

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Problems accompanying the pre-packaged food

healthy food habits
Healthy food habits

As per the International Food Information Council Foundation survey published in 2018 on Food & Health, 78% of consumers were informed by their doctors to bring positive change to their food habits. A major shift was seen among the Filipinos to adopt a healthier lifestyle for their future.

quality matters
Quality matters

High urbanization, industrialization, and migration has ensured that more people are living in the cities now. A big chunk of these migrators make up for the earning class who like to spend money on food so quality matters to them.

tasty
Tasty, ready to cook meals

Increasing demand for convenience food that hits the sweet spot between gratification and convenience is the need of the hour. Time is less and the need for calories to survive the past-paced life is mandatory. Pre-packaged, ready-to-cook meals serve the purpose on all the fronts.

home cooked
Home cooked is better than packaged food

Local chefs in the cities are delivering food cooked at home. Demand for home-cooked food is high especially during a pandemic. Whereas packaged food consists of a number of preservatives to keep it edible for a longer duration. It is safer to assume that freshly cooked home food will always topple packaged food for the consumers.

millenials
Millennials and Gen-Z prefer healthier food

A number of working classes consists of younger generations these days who are away from home but are not too inclined towards junk foods. They would prefer eating at home which makes them a part of a growing heat-and-eat category.


Our Approach

Our Approach
Our Approach

Creating a meal kit ordering & delivery marketplace for local chefs

Creating a meal kit ordering and delivery marketplace for local chefs in order to cater to the demands of the new-age customers who liked to eat fresh, and cook their own meals in the limited time they had.

Given the rising population of Gen-Zers in the Philippines major cities, a platform delivering ingredients straight to the doorstep was required. Team Craviors collaborated with the cross-functional team at FATbit technologies to create a solution that not only will take care of the big hole in the market but will add value to it. The solution is Yo!Meals.

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How Craviors Did it

Team Craviors decided to launch a meal kit delivery platform. By customizing Yo!Meals, our turnkey solution as per their business process flows, we were able to create a marketplace where Filipinos could come and to buy shelf stable meals & dinner mixes. The solution worked well because it also catered to an extensive demand network of local chefs who were serving home-made meals.

Extensive features
  • An intelligent search based on the users inputs that allow users to come up with unique result combinations.
  • Ability to conduct a location-based search & listings of meal kits and the local chefs.
  • Instant access to meal kits with delivery & preparation details along with the prices
  • Easy to identify not available meal kits & meals
  • Payment control with the Admin
  • Charges management to enable the Admin control and regulate the charges that are to be levied for each delivery.

Integrations & Features Delivered

Team Craviors decided to launch a meal kit delivery platform. By customizing Yo!Meals, our turnkey solution as per their business process flows, we were able to create a marketplace where Filipinos could come and to buy shelf stable meals & dinner mixes. The solution worked well because it also catered to an extensive demand network of local chefs who were serving home-made meals.

Slot Availability Alerts

Get notified instantly when your desired chef’s slot is available.

Cancellation Module

Easy cancel and refund module makes it easier to manage delivery partners.

Tax Management

From the dashboard, Admin can manually define the percentage of tax a customer is to be charged on each other.

Google Maps

Efficient & time-effective delivery is enabled with the integrated Google Maps

Twilio

Manage the bi-directional communication with customers, delivery partners, and chefs from anywhere.

eWallet

Convenient, secure, low cost eWallet for effortless transactions.

Customized COD Module

Eliminates the risk for Craviors & allows them to get paid in time.

Meal Cataloging Management

Trouble-free access to hundreds of recipes and meals for easy management.

Localization Setting

Location-based search and listing of meal kits and chefs in the vicinity.

Intelligent Search

It is based on the user’s inputs. Search for ingredients, filter the meals by duration, select categories, etc.

Coupon Management

Instant access to promotions and meal kits with details and prices () Ability to save products to favourite lists

Push Notifications

Increase conversions, stimulate user engagement, send offers, and maintain brand consistency.

Multi-lingual

Cater to a wider audience & personalize your reach with this feature.

Charges Management

Manage the charges that are being levied for delivery through a radius-specific rate metric.

Tax

From the dashboard, Admin can manually define the percentage of tax a customer is to be charged on each other.

Reviews and Ratings

Analyze your user base, understand their thoughts, create a better connection through consistent engagement through this module.

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Business Module & Revenue Streams

Craviors is a marketplace based on cloud kitchen model - multiple individuals, especially homemaker moms with a single kitchen and no stores are signed up with the platform, and they cater to 1 Lack hyper-local user of craviors.com

Chef Delivers Meal

Business Impact Derived

Our Approach

Growth Strategy

Our Approach

Craviors know how to appease its customers By offering the same product in different sizes & price combinations, they are competing with popular local food brands. Their packaging is available in combos for two people, four people and six people.

real estate

Real Estate Savings

real estate

The Craviors team has removed the real estate problem from the equation. Their industrial kitchens are rented in a place where landlords struggle to rent out their properties. By getting a great deal at lower rentals, their rent expense is lower by 2-5x as compared to the restaurant industry norms.

Consumer Insights

Consumer Insights

Our Approach

Team Craviors values feedback and customer insights. Before onboarding a new chef or kitchen, tests are conducted in a few kitchens, which are followed by including them in the distribution channels for soliciting continuous feedback until a consistency is achieved with both the product recipe and economics. Once a strong feedback is received, the chef or the kitchen is scaled to other cities.

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FATbit Technologies is an arm of Ably Soft Pvt. Ltd. View T & C