B2B liquor selling platform

Impact Story

Improving Price Transparency In Fragmented Liquor Distribution Market In Africa

The client, a world-leading beverage company, engaged FATbit to develop a B2B liquor selling platform to provide fair prices to end customers (mom & pop stores, taverns and small beer cafes).

B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app

Integrations And Features Delivered

Seller ERP integration via Dell Boomi
Seller ERP integration via IBM API Connect
Real time price comparison
Basket price comparison
Advanced reporting via Microsoft power BI
Loyalty program platform integration
Point Of Sales (POS) system integration
Returnables management
Advanced level discounts, promotions
Real time inventory management from Seller ERPs
Bulk upload of catalogue and inventories
Automatic surveys

Problems With Being Offline

  • Lack of price transparency in the fragmented liquor distribution market in Africa
  • Lack of transparent prices leads to price discrimination and end customers' (mom & pop stores, taverns and small beer cafes) dissatisfaction
  • Small businesses weak responsiveness to market dynamics leading to lower market share and reach
  • Liquor monopoly concentrated power in a few big operators' hands, limiting price choices for small businesses

Our Approach

Understanding The Core Steps

We kicked things off by setting up a base at the client's location for a week and conducted workshops with client and end-users to dive deeper into the problem space and have a hands-on experience of the ground reality. Our collaboration with key stakeholders helped us identify and understand the buyers' (mom & pop stores, taverns and small beer cafes) and sellers' (wholesalers, bulk breakers) core steps throughout the liquor supply chain existing offline setup. We mapped these core steps with the client's requirements to zero down on the MVP (Minimum viable product) action items.

Our Approach

Launching The MVP

Having crucial elements that needed to be addressed, we focused on creating the Minimum Viable Product by implementing agile workflow. Taking product's core objectives and client’s context into account, we created user journeys for both buyers and sellers. We distilled these user journeys into detailed use cases and designed wireframes underpinned with linear flows towards the goal completion.

Buyer's journey flow
Buyer's journey flow
Sellers journey flow
Seller's journey flow
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app wireframe
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app
B2B liquor selling platform mobile app

Evolving MVP To Full Scale Product

Over the next few sprints, we refined the MVP based upon the feedback received. Once the MVP was incorporated with the fresh perspectives, we focused on marking the product capabilities' progression by integrating different ERP systems using Dell Boomi to establish a bidirectional information flow to synchronise inventory, orders, prices, offers and debtors.

Evolving MVP To Full Scale Product

Onboarded ARCH ERP Systems Using IBM API Connect

In the next phase, we worked on strengthening the product capabilities to onboard the supermarkets and retail chains. Most of them were using the ARCH ERP systems and we researched that IBM API Connect fits best for integrating ARCH ERP systems. We created a new platform adoption roadmap and accordingly updated the solution architecture to integrate the ARCH ERP systems with IBM API Connect while keeping the existing Dell Boomi integrations intact.

IBM API Connect

Integrated Microsoft Power BI for rich reporting

With the major integrations in place, we focused on the reporting functionality and investigated several cloud-based solutions. Microsoft Power BI emerged as the go-to solution with the right toolkit to allow a push-button analysis of the extensive data set and provide essential insights for client's commercial success. We developed APIs to enable Microsoft Power BI pull data from the product database and provide meaningful insights.

Integrated Microsoft Power B for rich reporting

Automated Deployment With Octopus Deploy

While developing all the functionalities, creating APIs for ERP integrations, we were crystal clear about rolling out the product offerings to market continuously, quickly and in a stable state. We achieved this by implementing Agile and DevOps practices, Octopus Deploy, and utilizing the Azure cloud's power.

Automated Deployment With Octopus Deploy

Capabilities Delivered. Values Added

Offline to Online

Offline to Online

The online shift helped achieve price democracy across the liquor value chain. Big players' monopolies got diluted, and an equal opportunity environment echoed positive sentiments for the sellers, the buyers, and the liquor industry.

Basket price comparision

Basket price comparision

The system displays prices offered by different sellers on the basket level or individual item level. The seller offering the lowest price and closest to the buyer's location tops the list.

This functionality delivered price transparency to the end-user and set a playing field for fair trading practices for sellers of all sizes.

Empty bottles return management

Empty bottles return management

Developed empty bottles/crates return management functionality. The end-user gets instantly rewarded for choosing the bottle return option with a discount on the total amount at the checkout stage.

This provision planted at the right stage in the user journey significantly improved the return rate of reusable glass bottles and benefited customers, businesses, and the environment.

Point of Sales (POS) system integration

Point of Sales (POS) system integration

Created APIs to integrate POS (Point of Sales) with the system. This integration enabled the end-users to compile order from within the POS system and push it to the liquor platform to place the order.

It remarkably improved the operational efficiency of the sellers and accelerated the rate of solution adoption.

Loyalty program platform integration

Loyalty program platform integration

Integrated Africa's leading loyalty program platform to incentivize end-users with loyalty points for each purchase.

It spiked up the positive purchase behaviour and the number of new users committed to the system.

Onboarding big stores and leading sellers

Onboarding big stores and leading sellers

Established communication with different ERPs (ARCH etc.) using Dell Boomi and IBM API Connect.

It considerably accelerated the onboarding of supermarket chains, leading liquor sellers and expanded the liquor platform to new markets.

Multidimensional reports

Multidimensional reports

Built APIs to integrate with Microsoft Power BI to push the system's entire data estate to Power BI for rich analysis and reporting.

It notably improved the liquor demand forecasting across different segments laddering down to the smallest liquor sellers and positively impacted the client's net earnings.

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FATbit Technologies is an arm of Ably Soft Pvt. Ltd. View T & C