Be it ecommerce marketplaces or brick and mortar stores, engagement matters. While offline stores try techniques like strategic product placement, ecommerce marketplaces need to work on homepage design elements to engage a visitor.
According to Vendasta, 85% of visitors will leave a website due to poor design. If the homepage design is not engaging enough, visitors will go to another website.
If you are planning to start an ecommerce marketplace, the homepage design is one of the important things you should consider first. To guide you along the way, we would like to share few examples and recommendations.
Without further ado, check these homepage examples of marketplaces that were launched recently and are doing well in their domain.
Artisan born sells customized furniture. This website does everything a furniture marketplace aims to accomplish, like inspire visitors to: check the new designs, find professionals for custom requirement, and buy furniture. A simple website with powerful content, Artisan Born offers a wide variety of handcrafted furniture to choose from.
Most potential buyers visit the website not knowing what they want exactly. Provide them with options on the homepage itself to improve engagement and conversion rate.
Wiser community is an online platform for senior citizens in India. This website offers them multiple options, such as:
Use images on the homepage that the target audience can relate to. The website should consider the age group of the target audience and use bold text and subtle colors for improved conversion.
Furniture Spot is a custom-made furniture marketplace. This website aims to provide talented furniture designers a place to showcase their talent.
Entrepreneurs willing to start this kind of website should include important links on the navigation bar. Furthermore, there should be relevant touch points such as live chat option on homepage to address queries of the visitors.
Created by FATbit one of leading eCommerce development companies, FootLoos is a travel website from a group of passionate local islanders who came together to share their enthusiasm for active, healthy and sociable paradise living as well as love for nature.
People who visit such travel activity booking website come with a vague idea of tourist destinations and adventure activities. Add travel activities on the homepage itself to improve the experience of website visitors.
WildRobe is a multi vendor ecommerce website which sell clothes from different designers. The website has featured it’s best fashion items and sellers on the homepage, further adding to the elite look of the website. The target audience of the website are people who like to maintain a high style quotient in their wardrobe.
For elite look of the website, a minimalistic homepage design should be preferred.
To build an intuitive and user-friendly homepage for your online business, you’ll have to stand on one foot, touch your nose and rub your belly. Just kidding! But yes, it requires similar balance to create the best homepage for your business. The above-mentioned examples and recommendations will give you a clearer idea on how to design the homepage of your marketplace.
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