What homepage design practices do brands follow to stand out among 4 million websites? Homepage of a website plays the central role in showcasing brand value. The foremost responsibility of a home page design is to tell a story of a brand in shortest time so the visitors experience something unique and feel like staying on the page. It’s the homepage that will either make a visitor more curious about the brand or make them leave the website at once. There are numerous homepage web design practices that brands follow to make visitors stay on their website, and attain improved conversion rate, but very few succeed at this. Looking at the cut-throat competition between businesses, it is important to understand the importance of usability that a business website is entitled to offer. Learn from the best practices used by brands to improve their user experience, while keeping usability in mind. Consider following design practices to enhance UX of your website:
Everyone is aware of the traditional horizontal menu present on the homepage, where a visitor clicks on a link to go to other webpages. However, bringing a change to this traditional practice, web designers have started using the new hamburger menu, a completely new way to implement the menu system. The hamburger menu icon is showcased by three bars, which resemble a hamburger. When users click, a sliding drawer opens and brings the menu forth. A series of tests conducted by using an eye vision tracking software showed that human eye gets accustomed to different shapes, which seems to be one reason why this hamburger menu has been accepted globally.
The use of hero images enables a brand to give an immersive experience to the visitor. Its use can greatly improve the aesthetics of the homepage and can provide the much needed depth to the homepage content. Hero images are extremely helpful for ecommerce stores as they help in the process of persuading visitors into buying products.
As more and more video content is generated every day, web designers have found a way to incorporate videos in homepages as well. Video background plays an important role in making the visitor understand about the products and services, but most importantly, it adds the element of storytelling to deliver the message to the visitor by adding value to the homepage content.
There are many things that a visitor experiences while browsing the homepage of a brand such as reading the quote of the day in case of Forbes. Micro interactions make the homepage more meaningful and appealing. There are several examples of micro moments such as “I’m feeling lucky” by Google, Facebook’s Like, and more, which became so famous that they became a signature moment of that brand.
Front-page Carousels are considered to be the most important homepage elements for an ecommerce store. They play an important role in showcasing featured products on the homepage. Carousel is extremely helpful as it takes less space and displays a lot of information.
Parallax scrolling takes homepage design to the next level and adds the fun part to it as not everyone enjoys browsing a static web content. It creates a new experience, which is beautiful and highly engaging for the visitors. The use of parallax scrolling technique makes the background move at a slower rate than foreground, creating a 3d effect in the process.
Typography is one of the most important aspects of homepage designs that greatly influence the visitor’s perception about the brand. Important things such as user experience and readability depend on typography to provide the optimum experience. Web designers experiment with typography to set the vision and mood in accordance with the brand, which eventually helps with brand building.
Material design greatly compliments the practice of flat-design, which is gradually over-throwing the concept three dimensional design. Material design brings a lot of added advantage with itself, such as easy to understand user interface, better user experience, and more.
Google has been playing with card design for its Android operating system for quite some time. It has successfully shown that card design can be used to beautify the information on homepage, making it much easier to comprehend. Following the same trend, websites have also joined this bandwagon and are widely using card designs.
Things like material design, CSS3, Ajax and HTML5 have brought homepage web design closer to the brand’s philosophy. Just like any other programming language, industry leaders like Google and many more have also tried to standardize the web design industry by introducing material design, which has also paved the way for flat design graphics instead of three dimensional graphics.
Homepage design trends should be taken seriously as their misuse can have a negative impact on the brand. The above mentioned nine points capture the most recent design trends, which will help web designers to bridge the gap between users and brand more effectively.
Think we have missed a popular or recent homepage design trend? Drop by a comment telling us about it.
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