There is no denying the fact that travel sector has been one of the most growth oriented sector with revenues touching billions of dollars yearly. When it comes to online business models, then also travel sector is termed as one of the most lucrative business model. Region wise, India will see the biggest growth for online travel startups growing at a rate of 11.5%. Read this post to find out more about key aspects
For a retailer, the most nerve-wracking task is to determine the price of a certain product. Marketers have to master the art of pricing to price their product strategically. Understanding the target audience, the consumer psychology, the value of product, competitors pricing strategy, differentiating between luxury and utility are few things that help in pricing the product appropriately. Read the post to learn more.
Artificial intelligence is taking the world of technology by storm. Each and every aspect of the digital world is trying to benefit from AI as much as possible. The trend is not just desirable, but also necessary because of the way AI makes things more streamlined for end users. As a result, it was inevitable that digital marketing also shakes hands with AI.Let’s take a look at how artificial intelligence is going to affect
Psychologists say, “First impression is created in the 1/10th of a second.” The time window may exceed a bit more than that in case of a website, but that doesn’t diminish the importance of the first impression. From the page loading speed to the design and how well the content is put and easy to understand, there are plenty of things that count in creating a positive impression right from the start. This is
According to Charles Darwin’s famous theory of evolution, only those survive who adapt to their changing surroundings. In the current digital sphere, most businesses, as well as consumers, have evolved and taken up online channels to interact, which did not
A/B testing is a crucial conversion rate optimization practice; however, in many startups, in order to save time & resources it is overlooked. The reluctance is primarily due to concerns about its ROI. To ensure startups that their A/B testing endeavors bring them desired ROI, here in this post, we will explain how experts approach A/B testing to ensure optimum results & improved conversion rates on their website. Read on.
Branding is essential for a business. But getting started with it may feel like a maze to most startups, when they start exploring the labyrinth of the branding world. To help entrepreneurs understand what branding really is, why is it so important, and how to effectively do it, here we have prepared a concise guide on branding for beginners that even the experienced marketers might find helpful.
If you own a B2B business and lack new ideas to grow new business opportunities, it’s time to invest in content marketing. Spending an absurd amount of time and resources in creating content and planning campaign for different channels may not guarantee results but experimenting with marketing techniques will certainly help. In this blog post, we have discussed how B2B business can use those techniques. Let’s catch it.
