While Airbnb has simplified booking unique places to stay across the world, it didn’t cater to people who were in love with open sky and spaces. We speak of campers and their unique needs when it comes to accommodation.
Campsite booking platforms like Hipcamp, CampGrounds and Pitchup are quickly gaining popularity amongst campers that are looking for new and unique experiences. Acknowledging its unique idea and business model, FATbit team decided to learn how technology is helping similar web brands accomplish their goals.
In this blog post are our findings related to website features, revenue generation, and also improvements that we think can enhance the overall experience of camping ground discovery sites.
Let’s start with a little brief of their business model.
As we said, such platforms help campers locate campsites near them or in a particular region. What we didn’t tell is that they allow it on basis of location, amenities, activities and natural features. This way, they personalizes the whole process of research and booking. This also means there are no surprises when you head out with your backpack.
User base of such online camp booking websites is growing. While there are brands that are presently powered by investors, some are profitable as well. That said, our team of marketers can see many ways of monetizing a clone besides charging a small fee on every booking. Here are few:
Featured properties – Private land owners who want to earn income wouldn’t mind paying a little to get featured on your website’s homepage. Clones of leading campsite booking brands can integrate a section to feature properties and earn revenue.
Online store – Campers are a unique set of audience. Hence, it makes sense to sell camping equipment, gear, and merchandise through an online store.
Obviously you need the advantage of an advanced website with smart features to launch a super clone. Let’s have a look at website features that you cannot afford to miss out:
Hipcamp, CampGrounds and Pitchup have ambitions to expand reach to vast territories, and their respective website has a very central role to it. Here are the website features and aspects that no clone can manage to compromise while building its website:
Making an impression with your website homepage and sending your brand message across is very crucial. Leading camp ground discovery sites have managed to score in both. Let’s see what established names have in store when it comes to homepage:
Top navigation – Almost everything should be accomplished through the navigation itself. The navigation should bring:
Header – It is great to have an impressive navigation bar but header is the element that engrosses the visitor on first visit. Go for a prominent search bar to ‘search, discover and book everywhere you want to camp’. Appeal to the camping community with an impressive image from community member.
Featured sites – People will not only come to discover camping spots on public land such as National, State, Regional and Army Corps Parks but also be interested in ranches, farms, vineyards and land preserves. List such sites and don’t forget to keep:
Use call to action graphics to get sign ups and friend referrals. Make sure your design and development team makes this provision in your clone.
Explainer video – Connecting with camping community is critical to get registered users. Get an engaging video that motivates campers to set out in the wilderness. Don’t forget to add social sharing buttons just like Hipcamp. It’s not something your clone cannot live without but it can become a crucial marketing and branding resource.
To get higher traffic, pick a clone script that comes with blog, and deliver rich visual experience. We are done with all the important homepage points except search functionality which deserves special mention. Let’s move on to other features.
Put a lot of effort to create highly informative camp site pages. These pages list everything campers need to know to choose the best location for their weekend escape. Here are the must-have aspects of such pages:
Camping ground pages will be loaded with information but this doesn’t mean there is no need to add comments functionality. It will help campers share personal experiences and increase the engagement quotient of the site.
Such features are crucial if you are trying to build a community rather than just a search engine for locating camping spots. Planning to use a clone script to build your site? Make sure it brings such features.
Campsite bookings are the main revenue generation medium for platforms like FreeCampsites.net, CampGrounds and Pitchup. Therefore, the booking process should be as simple as possible. Deploy a small form on the location page, and ask only for required information. Here are few points to consider:
For any web driven solution based on discovery requires powerful search functionality. The search should work very smoothly, and include auto suggestions to assist the search process. In case, the website couldn’t locate the site, then, it must suggest nearby camping grounds and also carry the functionality to notify team.
Want your online camp booking portal to become the best resource to search open and private lands? To make it possible, your website needs smart listing functionality. The land listing process can be divided into four steps:
The review step is crucial to check incomplete and spam listings. Integrate such thorough listing process in your clone to get maximum listing. Don’t forget to check our listing focused suggestions in the recommendations section (later in the post)!
Becoming biggest online database of ranches, farms, vineyards, preserves, estates, and open lands available for camping cannot be done without enticement. To gather more site references, give some monetary reward to ones who refers a friend or acquaintance.
Profile pages help users manage their favorite camping spots, site listings, activities and much more. The most prominent elements on these pages can be:
Integrate Manage Account functionality to give users the power to manage their profiles, change notification preferences, and alter other details.
Integrate simple yet powerful chat functionality to gather feedback and answer queries. Make the communication quicker by starting the interactions quicker. Don’t ask for details like name and email ID to start the communication.
To compete in the growing market of camp site discovery and booking, you need a website that not only matches the technical prowess of Koa.com, HipCamp, and CampGrounds but also improves on it.
Simple listing process – The process of listing land on your camp site system should be simple and shouldn’t discourage land owners. While some details are critical to maintain platform integrity, get rid of useless sections. Divide the process in short steps.
Location tracking functionality – If you plan to cater multiple countries and nothing but superior experience for your users, add location tracking feature just like Koa. This will save visitors a lot of time and effort.
Go for a flexible script – If you are not hiring a dedicated design and development team for creating your camping site search engine, then, pick a flexible clone script. It will simplify future scaling and generate long term benefits.
The idea of launching a search and booking solution for campers has strong local potential and can generate profits for young entrepreneurs in search of new business ideas.
Want to start a venture similar to HipCamp, CampGrounds and PitchUp? Either wait for a quality and flexible script to come up in the market or hire a team of UX designers and developers to get the early bird advantage.
Do you have any queries about Hipcamp business model or website features? Send them to us and we will answer them all.
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