Finding new tools to make your keyword research productive is more than a necessity, even if you are an experienced Marketing professional. Before we go on, let us discover the next few things:
If yes then leg-up your research abilities with some really good tools and when we say ‘good’, it means the ones that give you effective solutions. Free tools are also available to serve the similar purpose but for treating the infrequent complications with minimum turnaround time, you need well researched facts.
Understanding this ambiguity of yours and those, who are on constant hunt of tools and systems, below we have brought the comparison of Wordtracker, SEMrush and SEOmoz (Now MOZ), which will help you segregate their distinct features:
The best moment to use WordTracker is when you are looking for lots of keywords to optimize your content for search engines. Using WordTracker will help you search good volume as it offers 2000 keywords data in single search. Not only this, but you can receive suggestions for long tail queries which are critical for online success.
If you choose ‘Chocolate’, you will get a list of long tale queries regarding the same keyword.
With the help of this list you will be able to know what other people are looking for regarding this product.
Now as you know the queries that people are searching for the product you deal in, you can reach out to untapped niche opportunities. If your target keyword is ‘chocolate’ but you see people mostly interested in chocolate recipes. You can thus get an idea of what sort of content you should generate for your target audience.
Wordtracker suggest you related keywords which saves you from utilizing your effort and time on keywords which are really competitive. It’s always wise to choose keywords whose search volume is high and competition is low. Wordtracker has KEI (Keyword Effectiveness Index) which helps you in deciding which keyword to target.
You can compare the organic positions of two websites by common keywords, which indicates where each domain ranks for each keyword in relation to one another. This can easily be utilized to locate flaws in rankings and therefore create bullet-proof tactics for your own SEO strategies.
All the ads through Google and Bing having diverse metrics and data set scan be tracked with SEMrush that include competition score, CPC, positions, ad text, traffic and much more.
So now you have competitor’s data regarding their ad spending with you. Now you can very well track which service or keyword of your competitor is making them richer.
Track the budget they assigning to particular service page or keyword. Budget will be going up for particular service and down for another. So you can take a call on this and plan your strategy accordingly.
Content generated without intelligent keyword research will not get you search engine ranking
After you are keyword rich and aware of your competitor strategy, you need SEOmoz to excel in your business domain. SEOmoz helps you find answers to the following:
You can gather facts regarding the accessibility of your site i.e. how it is seen by search engines. You can get alerts about any negative probabilities that are affecting your rankings or caching. If you are a free member, then it can be run once a day.
With the help of tool named get listed by SEOmoz, you can check your listings on Google, Bing, and other local search engines. Just enter your website name and location and view the results. It verifies if your website address is located on the site or not. On the basis of local search results, it gives a link too to add your business website to local listings.
Open Site Explorer helps you in researching backlinks and comparing them with your competitors and gives direction to your link building campaign.It further tracks top pages, view social activity and studies anchor text. With Open Site Explorer, you can examine the top 1,000 backlinks of a website.
For the first 20 backlinks, you can get more progressive metrics like the anchor text that is linked to the domain and even know how authoritative a page or site is. The whole lot of backlinks can be sorted too, to show which are followed, no follow, 301 etc. Apart from these, links from internal & external pages or links to particular page/domain/subdomain are also displayed. To learn more about this tool click here.
With MozBar, you can see link metrics, evaluate page elements as well as SERP and get your preferred SEO tools inline while accessing them on Chrome and Firefox.
What else can be done with MozBar?
There are many who chase comparison between SEMrush vs SEOmoz, SEOmoz or WORDtracker. For them, it is important to know that each tool functions with a certain purpose and is different to other objectively. For making the best of these tools, you just need to evolve your individual strategy based on the analysis they offer.
To know when to use which tool with which strategy, feel free to contact our experts. Having worked for more than 2000 projects FATbit holds reliable experience to help you achieve businesses goals. View case studies
Choosing the right tool is a strategic decision and time consuming. Leave the task to the experts
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