Be it man on the street or company with hundreds of offices, local search is important to all. But ever since Google’s Pigeon update rolled out in 2014, local search as we knew it transformed significantly. These changes made local businesses think that ranking on top Google pages now requires rocket science techniques. However, this is not true. The formula to succeed in local SEO has changed but not completely.
Our team of local ranking specialists has gathered points that will help you in evolving local SEO strategy that will bring your business in the forefront of Google search results in 2015.
So, let’s get down to business, and discuss some handy SEO tips & techniques for super local search strategy:
Before you begin experimenting with local SEO techniques, you should have a strategy. And to formulate the right strategy, you must count your strengths and discover hidden weaknesses. Conduct a local SEO audit to discover website issues related to UX, Meta details, content, URL structure, and navigation. Also check if your online business assets like social media profiles, business pages, and listings are optimized correctly or not.
You must be like, ‘okay, I’ve heard that one before’. But just listing your business on lots of business directories is not part of effective local SEO strategy. The trick is to get your business listed with the most relevant local business listing sites.
Most will say ‘list your business on Google Local, Yelp, Bing Places, or Facebook for Business’. That’s fine but more critical is to list your business with business directories that have strong presence in your geographic area and industry. And that’s exactly what most businesses overlook.
Certainly, your best option here is to run a PPC campaign on Google AdWords. Other options include Bing ads, BuySellAds, and AdRoll. To generate local business mileage from Pay-per-click marketing and advertising, you need to give special attention to keywords. You can begin with targeting three keyword types – brand name, product/service, and location.
Blogging feeds the craving that today’s internet savvy generation has for information. Opportunely, it also feeds web crawlers and improves search engine ranking. Blog regularly, remain relevant, and get visibility on search results. But plain blogging is not the best local SEO tip.
Before you begin, make up your mind for the groundwork required. For instance, market research to understand the needs of target audience, building email list, cataloging information, keyword research and paraphrasing the content in compliance with Google norms.
Your target audience is present on social media, and that makes leveraging it crucial for your local SEO plan 2015. With active presence on Facebook, Twitter, Pinterest, Google+, Instagram and other popular social media platforms, you will have more channels to engage your audience.
Social media sites have high domain authority, which eventually improves your visibility on the search results. Plus, in contrast to the traditional email marketing, social media marketing is more engaging.
As a website owner, you must have come across suggestions like ‘each and every page on your website should have unique title tags and meta descriptions’. Assuming that part to be covered, the next thing is to optimize title tags and Meta descriptions.
Here again, it comes down to appropriate keyword usage. The approach we recommend is: a) optimize the title tag for both users and search engines, and b) make the Meta description informative for users but don’t forget to add your most important keyword in it.
We accept that local SEO tips mentioned in this section are a bit technical. If terms like Meta details and schema markups make little sense to you, then, take assistance of an expert SEO firm.
Local business and mobile search go hand in hand. Considering the same, Google rolled out its algorithm for mobile search results a few weeks ago. The so-called “Mobilegeddon” update will show only mobile friendly sites on Google’s mobile searches.
So in the post-mobilegeddon era, a responsive website isn’t just an option for local businesses but an obligation. In addition to responsive design, you also need to optimize your website for mobile devices, since mobile-friendliness is also a ranking factor.
Acting upon above listed local SEO tips & strategies isn’t hard but businesses often overlook them. In a way, these techniques are like eating healthy, sleeping properly and exercising regularly – you know you should do it, but adding them to your day routine seems hard. But if you gotta stay healthy (achieve more visibility), you gotta follow through.
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