The web has been subjected to multiple innovations and has experienced a paradigm shift in the recent past. Desktop websites are getting more intuitive and are being transformed into responsive layouts.
No matter the device, you can get a similar experience across them all. However, with the introduction of mobile apps, consumers started moving towards native applications which provide a better user experience.
Native mobile apps can leverage a wide range of core hardware features. They offer a richer experience to consumers, which was not possible in the case of mobile websites. However, with advancements in technology, a new approach — Progressive Web Apps — is bridging the gap between native apps and mobile websites.
A PWA is not an API or specific technology, but it is a web development approach that implements a combination of tools and technologies already available to deliver an ideal experience to the targeted users.
It is similar to an art form that merges the best of both worlds — websites and mobile apps. PWAs deliver mobile app like experience to the users without installing an application.
(Image Source: developers.google)
They load quickly, even on low-speed internet connections, send relevant push notifications, shows an icon on the home screen, and is displayed on a full screen.
Last year, the USA observed a staggering growth in e-commerce sales — 15%. The number of mobile users is on the rise and it is directly proportional to the number of sales being closed on smartphones.
E-commerce vendors are also adopting mobile apps. According to a report by Comscore, last year, 19% of all e-commerce sales came from mobile devices and 72% online shoppers use mobile devices to research about a product before making a purchase decision.
Therefore, e-commerce marketplaces need to switch to a mobile-first strategy in place. However, launching a mobile app is not the only way to adopt a mobile-first strategy. There are several countries where internet penetration is still in adolescence. In such regions, consumer use low-end devices which makes it difficult for a mobile app to function properly. This is where PWA comes to the rescue and can help you improve your business.
It is safe to say that Progressive Web Apps are the future of mobile web. Earlier, online businesses were trying to offer a similar experience on desktops as well as mobile devices. Now with consumers getting used to mobile apps, online businesses are shifting their focus on enhancing the user experience on mobile websites by adding a mobile app like feel to them.
It is time to jump off the PWA bandwagon and explore the phenomenon. Leverage the countless benefits PWAs have to offer and help your business ascend to new heights of success.
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