Several hashtags are breaking Twitter today as we have lost one of the most influential politicians today. The whole internet sinks in sorrow and the web is overflowing with news, posts, updates. Amid this, we noticed some SEO changes on the website of The Hindu, a well-known newspaper of India. Have a look at that.
Pretty much every study done on the online travel industry tells entrepreneurs about the abundance of opportunities this rapidly growing sector offers. But scope & profitability aren’t the only factors that ensure success. A business also needs to have the knowhow on how to serve its target audience better. This post will help aspiring entrepreneurs understand the dynamics of online travel sector; therefore, will enable them to implement sounder strategies when launching an online
Content marketing is a craft that most of the marketers have learnt after making few mistakes over and over again. One of the major problems seen with businesses trying to generate profits using content is that they tend to give less importance to content metrics that define the success of a campaign (more apt in the case of budding startups). To help those, here are various ways to judge if your content is reaping
In an ideal world, quality always comes before pricing. If a product is high on quality, it will always justify its premium price. However, when it comes to online business, this notion has somehow taken a back seat. Online businesses have started to give competitive pricing priority and in turn, the quality of the product has gone down the drain. Read this post to find out why online businesses should not ignore quality for
There was a time when small business did not need to bother much about promotion and local targeting. With big brands delivering everything from food to apparels at the doorsteps of customers, the local businesses too (both online & offline) have started to invest a good share in advertising and promotion. But, since we know their scale of sales and budget is not as big as national and international brands, they depend on a
Building a product is one thing. But making it adopted by masses is an entirely different challenge. If the product/service that your company offers is aimed at a large audience, it is imperative that it possesses some key qualities that are required to ensure its mass adoption. Read on to know about these qualities and learn how they play an important role in deciding whether your product will be adopted or not.
Color psychology has always been used by big brands and online businesses to capture the trust of the consumers and entice them into favoring their brand. The fact remains that colors have a diverse effect on our emotions and we tend to generally react to things depending upon the colors we see. This is where websites can achieve higher conversion rates by using the psychological benefits of these colors. Read this post to find
There was a time when every content marketing strategy just revolved around the textual content. However, in the current digital age, visual content has become a core part of every digital strategy. Nowadays words are not sufficient to put forth the information that you want to highlight. Studies have shown that every digital marketing strategy is incomplete without the incorporation of visual content. Read this post to find out why visual content is important
