Visiting supermarkets for your monthly groceries means long checkout lines and exhausting search for your favourite products. Visiting your neighbourhood store on the other hand doesn’t give you variety & ease of shopping. With technology coming to the center stage, online grocery portals have solved the problems encountered by people during grocery shopping by giving consumers access to quality products without wasting any time or energy. Users can get everything from fresh vegetables to packaged foods and household necessities on platforms like Localbanya, Grofers and BigBasket.
After an in-depth study of various websites in this niche market, we have prepared this comprehensive post on the business & revenue model, key website features, and scope of improvement for entrepreneurs planning to build an online grocery website.
Popularity of online grocery stores is powered by convenience and ease of shopping. Although there have been many players that attempted various models of grocery retail in the digital space and failed, only those have been successful that have adapted a lean business model relying on a convenient mix of warehousing and cash-&-carry. This business model surely reduces the startup’s dependence on capital-intensive operations and can enable it to put in place a thoroughly efficient supply chain.
In addition, the platform can also adopt some unique measures to take customer convenience to the next level. But before moving on to that, let’s list some key competitors to give you a better idea of the market competition.
While this is a long list of competitors, it is vital to understand that most online grocery ordering websites caters to only few geographical regions. Therefore, they won’t be your direct competitors if you plan to enter this industry with a clone.
Now let’s learn about unique features that can make your website one of the most popular Indian grocery site.
FATbit analysts have a set of quite unique website features for any online grocery buying site to distinguish itself from competition. Right from homepage to dashboard we have carefully drafted key website features and design necessary to build a stellar website. Some of the features have been covered in this section.
Let’s get started then!
On opening the website for the first time, users can be greeted with a popup notification which asks them to select their city. This can also allow you to only cater to people from a selected locality. additionally the popup can also show the customer care information to the user for any queries. Before going into the details, let us first go through the homepage overview.
In order to succeed in any internet business, it is important to convey core benefits instantly to website visitors. This is where your website can hit the bull’s eye with a slider banner that shows your central message, special offers, and attractive deals.
Product discovery is an important aspect of e-commerce websites. With thousands of listed products, search becomes one of the most vital features of any online grocery store. Besides impressive auto suggest features, your website can also have the functionality of adding products to the cart from search listing with just one click. This removes the hassle of going to the product page. This is something unique and worth adding in your clone site.
In this hyperlocal sector, delivery is a major challenge for online grocery portals. As most of your clients would be working professionals with scarcity of time, the website can opt for predefined timeslot deliveries, making it easy for both ends. Users can select their desired timeslots from a drop down popup in the top navigation bar based on their location. We believe that this feature is highly necessary for a online grocery store clone script.
You have to realize that Indian audience is new to the concept of online grocery shopping, and would have a lot of queries. In order to help such new shoppers, you can provide a help section which has a link to FAQs as well as customer care information. Something not technical in natural but very crucial to help customers interested in your service.
FATbit analysts are of the opinion that shopping cart in one of the most vital yet underrated aspect of most e-commerce websites. After carefully analyzing major players in online grocery shopping, we found that most just used a dedicated page for shopping cart. This acts as a hindrance in the overall shopping experience.
As per our recommendation, you can incorporate an innovative solution using “My Cart” feature in the top navigation bar. A click on My Cart button would bring down a section which shows all the products in the cart.
Pro tip – Partner with experienced developers to make similar additions in your online grocery store clone script.
You can also experiment with signup process to make people register without leaving a particular page. The ‘Create Account’ form needs to be short and require only basic information like Email, Mobile number and Password. Most eCommerce websites ask for details like delivery address and related information in the very beginning. In your case, you can allow users to add these details at a later stage. Additionally you can also provide the option to register via social networks.
Just like Search, Menu bar is also an essential part of product discovery. With a long list of products and categories to choose from, you need to make the process of discovery a little easy. Business Analysts at FATbit recommend a more streamlined navigation menu for your online grocery store. You can put forth a nice approach in that aspect by putting the main menu under various sub menus.
Want to improve user experience of your ecommerce store
Apart from advanced search features, products under various sections can also be listed right on the homepage. One innovative suggestion by us is to have a bargains section right on the homepage, taking cognizance of the Indian consumer mindset. This section would include all the products which have huge discounts on them.
Any ecommerce website is in the continuous process of expanding its inventory. In order to ensure that your consumers are kept informed about new products additions, you can have a “New Itmes” section. It would show all the new products available for purchase.
In order to succeed in the highly competitive market, you need to literally put the spotlight on your best assets. This can be done through the “Hot Selling Products” section which showcases the most popular products listed on your website.
There is no denying that you need to put special focus on creating a personal connection with customers. This can be achieved via chat feature available on all pages. This real time chat allows buyers to discuss all their queries about grocery buying from customer support.
A unique feature that we believe will add leverage to your customer relationships is the chat transcript which can be rated as well as sent via mail for future reference. FATbit analyzed major online grocery platforms but did not find a similar feature. In order to create a successful clone, we advise you to add similar customer focused features.
After undergoing extensive market research, we recommend against an inventory-based model. In order to sustain in this market, you need to hold a very small inventory and enter in tie-ups with wholesalers and cash-and-carry partners for deliveries. On your website, you can also have a feature which limits the quantity of purchased products. There are two reasons behind this:
After selecting the grocery segment, the user can be provided with a product listing page with advanced options to filter the products according to user preference. These are:
As already stated, you can offer the option to add any product to cart from the listing, but this does not diminish the vitality of product page that shows additional information to buyers like:
The overall visual theme of your website should be to provide relevant information only.
The checkout process should involves four different steps:
While reviewing the cart, users can see the final products, total payment required, and amount saved after discount. Shoppers can also add items from list of previous order.
Due to the timeslots features, you can put a system in place to carry out live mapping of inventory. This can result in optimal on-time delivery output. After thoroughly researching this feature we discovered that it can prove to be a huger add-on to your delivery mechanism, streamlining the whole process. You can also offer express delivery under which you can deliver products the same day.
You can offer various payment modes like:
Moreover, in order to create loyalty among its consumers you can also have a feature like virtual points, which act as rewards points for purchases. This is a vital strategy for your website interested in creating brand loyalty among consumers.
We have put a lot of brainstorming hours trying to come up with innovative features to make each and every process of online grocery shopping a walk in the park. Under My Usual section, users can view regularly purchased items. Our team of analysts also recommends a similar “favorites” section which shows the commonly purchased items to the user.
An online grocery store needs to put a lot of emphasis on help and support section. In order to resolve the common queries among the users, you need to provide users with FAQ section with commonly asked questions related to:
If you are planning to start your own online grocery website clone using a readymade script, then, make sure it has an extensive FAQ section to begin with.
Your website should also provide users with a dedicated page that clearly states the overall process of shopping on your platform. This is helpful for first time shoppers who might find it difficult to get accustomed with online grocery shopping.
CTAs if planned correctly can help generate product sales and introduce visitors to other important website aspects. Read this post to learn how to create best call to action buttons for better sales and leads.
In the current era of mobility, it has become vital for all ecommerce websites to have a mobile app alternative. This increases the reach of your platform, and makes it easier for users to shop on the go. This is why you need to invest in developing a mobile app for major platforms. In order to be future ready, an online grocery store clone must have a mobile application.
It is a widely accepted fact that first time buyers pay great importance to reviews and recommendations. Having a Testimonial section will not only boost user confidence in choosing your platform, but also increase brand loyalty.
By and large, you need to make sure that consumers get to know about all your offerings right on the homepage. So, a big takeaway for entrepreneurs planning to launch an online grocery store clone is that it’s not just about making an appealing layout with attractive pictures; it’s also about ensuring that the overall shopping experience requires minimal steps.
Grocery delivery at door steps is the newest ecommerce business to witness steep growth in India as well as abroad. As stated by us, you need to incorporate every possible strategy to convert first time buyers into regular ones by focusing on design, user experience, and powerful features.
While buying a clone script will get you started, you also need a team that can add custom features and make upgrades as per your plans. So, invest in a script and team that will give you long term returns by building an advanced version of an online grocery store.
Interested in launching your own online grocery store website
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