Build Advanced Furniture Marketplace- Top Script Features and Business Insights


The Home Decor industry is undergoing a sea change, and there are many innovative startups catering to the huge demand. Platforms like Pepperfry, Urban Ladder and FabFurnish are India’s most successful ecommerce portals that are helping people decorate their homes.

Impressed by the success of these platforms, FATbit’s team of analysts closely studied their business model and website features to share ideas for launching an home decor and furnishing marketplace.

Let’s first learn about the business model and moneymaking capabilities of such websites.

Business and Revenue Model

An online furniture marketplace is an ideal platform for furniture artisans and merchants who wish to sell their products on internet. It allows merchants sell furniture products like furniture, home décor products and appliances to a large base. For every sale, the website earns commission. Such websites can also makes profit from featured listings.

Online stores handle the entire web part for merchants – from pre-sale listing of products to delivery. This in fact, is crucial, especially considering India’s unorganized furniture market with most merchants not being internet savvy.

online furniture marketplace business model

Let’s discuss the website features and critical areas to make your online store a huge success.

Main Navigation

Do not make it hard for buyers to find products and exclusive deals. Plan a UX focused navigation bar focusing on categories like:

  • Home Décor
  • Furnishings
  • Lamps & Lightening
  • Kitchen & Dining Appliances
  • Others

Use drop-down to show products falling under each category. This will demand great skill from your team of AI experts and designers if you plan to feature a vast collection of products.

Popular Products

Feature the most popular products and offers on the homepage itself. This will introduce visitors to interesting products without having to browse inner pages. use high quality images and make provision of:

  • Price
  • Category
  • Buy button

Popular categories can also be featured separately on the homepage itself.

Customer Support

Make customer support extensive to make it easy for users to get to know about the platform easily. The site should provide:

  • Consumer-friendly return and refund policies
  • Extensive FAQ section to help shoppers
  • Easy way to track orders using the order number and mobile number

Popular furniture marketplaces score in this area, and yours should too.

Homepage Highlights

The entire look and feel of the homepage should be looked upon carefully. Here are a few noticeable points to be kept in mind while building your home decor website:

  • Provision of powerful product search tool
  • Trending products and top brand products section
  • Comprehensive footer area with links to internal pages.
  • Work process section or video

Collaborate with experienced team of UX designers to perfect the site design. In case building on a clone script, we highly recommend going for custom design for uniqueness.

Sign up/Login

Sign up/Login can be handled through a dedicated page but we would recommend using a popup for the job.  Traditional Sign up basically involves options like:

  • Full Name
  • Email address
  • Password followed by Signup or Continue button.

Make way for users to signup or login via social media sites like Facebook and Google+ for quicker registrations. A special discount can be offered on first shopping once user completes the registration process.

User Account

Shopper will manage their profiles from the Accounts section. Hence, make provision of all the important details in it. For instance:

  • Dashboard
  • Wishlist
  • View your orders
  • Address Book
  • Change Password
  • More

Make sure the whole design is minimalistic and includes only the most important action links.

order product process flow

Recently Viewed/Shortlist Items

The ‘Recently Viewed’ feature remembers product interactions for later reference. Add a Shortlist button with a heart or star icon on every product to increase the conversion rate. User should be allowed to shortlist as many products as they want. Also make an option to delete products from shortlisted ones if user wants.

Some ecommerce stores cap favoriting and ask users to register first. No need to do this with your furniture marketplace clone.

Want to improve user experience of your ecommerce website?
Consult UX experts

Selling Products

Allow furniture makers and merchants to connect with you to discuss selling possibilities. Create a dedicate page for this and highlight benefits of partnering with your furniture store. Registration form can ask for:

  • Store/company’s name
  • Contact details
  • Product categories offered
  • Bank details in order to sell products

Don’t ask unnecessary information from sellers through the form. Keep it simple.

Merchant Account

Merchant account must be loaded with powerful features so that sellers can manage their products and other details with ease. Just like PepperFry and FabFurnish, allow merchants to check and manage:

  • Orders,
  • Product listing
  • Prices and offers

Ensure that all the products listed by merchants on your site are of the finest quality.

Offical Blog

Your home decor marketplace must have an interesting blog. It will help shoppers gather new ideas on home decor, furniture trends, and other helpful material. Divide the blog into several categories so that users can read the blog as per their interest.

Big Orders

There are many online stores which are just made without the thought of taking large orders. Such stores make little sense in terms of sales. So, your online store must handle bulk orders in a skillful manner. Provide customers with discounts on large orders and simplify the process of order placement.

Entrepreneurs planning to start an e-commerce venture should pay special attention to evolving innovative offerings to differentiate itself from others.

Checkout Process

Poorly planned checkout process can turn out to be the silent killer of your furniture store. Striking a balance between good functionality, and trust building to come up with quick checkout experience. Consider using following for your checkout process:

  • Big checkout button
  • Order editing
  • Display security logos
  • Divide it in steps
  • Use validation

Mobile App

With mobile devices becoming prime source for browsing internet and online shopping, it is customary for every ecommerce business to launch a mobile app. A mobile app is essential to provide buyers a seamless way to shop online.

Of course it will not make monetary and business sense to launch both together. If launching your furniture venture with a website, make sure you get the advantage of responsive design.


One of the most important trust signals are testimonials, reviews, and media coverage. If a user finds a trustworthy review, it goes a long way in maintaining user trust towards the brand. Feature these in the homepage to immediately communicate your authority.

Corporate Sales

Targeting big organizations separately can turn out to be profitable affair as they usually make bulk purchases and generate huge referral work. Having a team of furniture consultants for such clients will also be a great idea.

online furniture marketplace major players

Recommended Read: How to Launch an Online Furniture Rental Marketplace? 

Final Remarks

As we have mentioned time and again in this post that success of a new e-commerce portal depends on new offerings it brings into the market. While sites like Pepperfry and Urban Ladder are good sources to gather site insights, brainstorming something new will put you in a stronger position.

online furniture website business canvas

With 10 years of experience in e-commerce portal development and internet marketing, FATbit Technologies can help you build & establish your unique online startup. Get in touch to share your budget and let’s get you started!

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Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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