Choosing a tourist destination is one thing, but finding what to do there is something entirely different. Online adventure activities booking platforms like Peek.com, Zozi and Vayable have made this task extremely easy for people traveling to new places across the globe.
Travel based online ventures are not new. Globally established brands in the industry already exist. But adventure activities booking platforms, with their unique features for travelers and activity vendors, have given rise to a whole new business.
FATbit team, after a thorough analysis of this emerging and potential marketplace, prepared this post to help entrepreneurs interested in building a travel activity booking platform. So, let’s get started with the business model of this emerging ecommerce business.
Unlike the traditional travel sites that usually list down the activities to do in different places, the adventure activity booking website creates an interesting list of experiences (curated by people) that travelers can look and decide the place they want to go. Furthermore, these websites provide popular adventure tour activity destinations from which you can choose. With the destination, the travel activity portals enlighten the travelers with the adventure associated with that region along with pictures and videos. Such platforms are capable of attracting a number of travelers.
For the activity booking portals, the adventure seekers visit and look out for the options they might visit and chooses the one that offers the best adventure activity for them. Similarly, the vendors list the activities they offer and provide personalized services to the customer.
Here is how things work for adventure seekers on such platforms:
This is how it works for activity vendors:
As for the revenue generation, these travel activities booking portals have following money-making channels:
Now that we have covered the business aspect for travel activities booking clone websites, let’s begin with our analysis of the essential website features.
The website layout should be true to its prime offering, i.e. searching and booking activities. From the very start, users should be able to easily figure out how to go about the site. Let’s first gather some handy insights for the homepage’s layout:
To make the homepage attractive, you can put an image slider in the banner area that features photographs of different adventure activities. Other ingredients for the banner section include a catchy website message and a search tool with an input field for location.
You can use the below-the-fold section to feature the top tourist destinations or best adventure activities that users can book through your website. It would really make an impact on the visitors if you display them in a grid view of big images (say under 3 columns).
Footer area should feature the usual quick links to content-based pages, blogs, top destinations and social media plugins.
By and large, through the homepage, you need to make sure that visitors get to know about all your offerings. So, a big takeaway for people planning or working on a travel-activities booking platform is that it’s not just about making an appealing layout with attractive pictures; it’s also about fitting relevant features to keep visitors exploring the site.
As an adventure activity booking platform, your website should inform travelers about the best things to do in the best places of the world in a very comprehensive manner. As users search for a destination, they should be taken to a page dedicatedly prepared for that particular destination. The destination page should have the following features:
Clicking an adventure activity category should produce related results with event/activity’s name and price listing. Additionally, at the bottom of the result page, also list some quick links for other popular activities in that area, as well as for other destinations. This would be a very thoughtful UX implementation since it will save users from going back to the pages in case they want to check out more activities or destinations.
As users land on the activity page, they should be treated with a grid of photographs, so that they know right away what they are going to experience. In addition to that, you need to include the following features for the activity page in your travel activities booking platform.
Activity’s location/route in the map view with address
Scheduling the activity should be followed by the checkout page. To provide convenience to users, provide a range of accepted payment options. In addition to that, also include an option that allows users to mark the activity as done. As a user marks an activity as done, he should also be able to rate and review it.
User profiles’ on your travel activity booking platform should be loaded with features that enable users to maintain a catalog of their past activities and also give them ideas regarding what to do in the future. To make that happen, users should be asked the following things during the sign-up process:
The dashboard area can be used to feature activity recommendations for that user based on the information provided. In addition to that, there should also be a dedicated section that keeps all the activities a user has wish-listed on the website with options to share them with friends on social media or via email.
In our analysis, we found that user profiles can be enhanced further with some additional features that no existing travel activities booking website is providing. Here is a list of suggestions in this context:
Now, let’s see how your adventure activity booking platform will work for tour operators and activity vendors.
While your travel activities booking website enriches the experiences for travelers, it should also empower tour operators with features that enable them to attract more and more tourists. Plainly, there should be a separate module for tour operators and their profile should offer them a complete tour activities management system. Here is a list of features that should be provided to tour operators:
So these were the features that you need to implement in your travel activity booking clone script in order to attract more tour operators and activity vendors. Now let’s discuss some value-added features that will make your website more unique and valuable.
Under this feature, users will be suggested a list of activities to do throughout the day at a particular place. While primarily the section will feature Perfect Days designed by ripened travel-&-tour guides & tour operators. But to bring some fun to it, also allow users to create their own Perfect Days based on their experience. You can feature experts’ Perfect Days and users’ Perfect Days in separate sections.
While implementing this feature in your clone script take care of the following:
In addition to these, make sure your Perfect Day page scores high in terms of design. Here are some suggestions in this context:
For more insights, we suggest that you visit the Perfect Days section of Peek.com, as it is implemented very mindfully.
To give your business a good hype, also offer group activities for organizations, institutions, schools, etc. through your website. Users should be able to browse & book corporate activities in pretty much the same fashion as for individual activities. To make this feature more attractive, provide users assistance in booking them, as well as offer gifts if the number of participants crosses a certain number.
Primarily, your site’s main attraction would be a huge collection of pictures of different places and activities. Taking pictures from the internet or building a huge database on its own, are both unfeasible options. Therefore, you need to ask professional photographers and tourists from across the globe to add images on the site that they have taken while traveling places.
In return, feature them and their work on a separate page to offer them a little publicity, and few more followers on their social media profiles.
Like any other tour and travel site, your travel activities booking platform needs to have a blog that features travel experiences, trip planning ideas, best food destinations, adventure activities hubs, etc.
Features enhancements and suggestions mentioned throughout the post will certainly add value to your travel activities booking clone website. Certainly, many more enhancements can be made in the script to make the platform look and perform better. If you already have some suggestions then we would love to know about them. Write them in the comment section below.
And in case, you need further help in the implementation of these features, then you can contact FATbit to give your adventure activities website a few more design and marketing advantages.
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