Post Updated On: 22nd May, 2018
While making plans for next adventure, travelers often run online searches to know more about their destination. Searches are mostly related to best time to visit, places to see, where to stay etc. There are community based websites that offer answers to such queries and serve as a platform for travelers to ask questions and get expert answers.
With online travel planning industry growing at an amazingly fast pace, community driven sites have a huge potential & bright future. If you are planning to launch a travel community like Travellerspoint, Trippy, Barclaycard travel, etc. based on a clone script, then you need to understand the functionality and unique features these platforms.
Business analysts at FATbit Technologies have listed the main features and functionalities along with revenue generation methods of travel communities for building a perfect clone. Let’s first understand the core business model:
The business model of an online travel based question-answer website revolves around travelers sharing knowledge with each other. Following are few things that you may need on your site to encourage travelers for sharing experiences and helping others to plan their trip.
Business Analysts at FATbit Technologies found that travel community based websites are absolutely free to use. To monetize these sites you must first work towards building a massive community related to travel industry and earn from advertisements. Following are two major sources of income for leading travel sites:
Google Ads: Ads powered by Google are placed in the side widget of a webpage.
Affiliate Marketing: Affiliate marketing has proved to be a great source of revenue for travel based sites like Trivago, Trippy, Vayable. Smart affiliate link integration can be useful in this regard. Now that we are through with possible revenue generation options, let’s start feature checkup.
The homepage of travel experience discovery and sharing websites is kept simple. Sign-up and sign-in buttons can be added to top navigation bar. The banner image should be inspiring and relate to travel. A captivating copy as a message for travelers can be placed in the center to grab instant attention of users. If not an encouraging travel message, it could be one line defining how your site works.
Check out more suggestions by our UX designers under “improvement section” below.
Let’s check out the excellent features that make a site travelers’ favorite:
Motivate users to complete their profile. Follow a unique approach as follows:
Don’t forget to add these features in your travel clone as it improves visitor experience.
If you are targeting specific country or continent, then, a special database can be created. Also minimum and maximum number of places to be followed can be customized. All such upgrades are possible only if you create a travel question-answer platform from scratch or go for a flexible clone script.
Home feed as we observed on many sites includes questions related to the places one has followed. A list of the followed places along with an option to follow a new destination can also be displayed in the home feed. Apart from this, the home feed acts as the main page of your profile must include following options:
This would be the second feed section on your site where all the questions asked on the website, irrespective of location and followed places are asked. You can give a special name to it to make it more impressive. The main purpose of this feature is to make your website more interactive and let people check out other tourist places in the world.
Questions in this feed can be further categorized as Latest, Popular and unanswered.
Add users’ profile a special section named “Members”. Make this section appealing by adding following options/categories:
List all the popular travel destinations on a special page for users to check out the latest questions about that particular city. Also give a link in the footer section of the website to access popular travel destinations.
“Ask a question” feature should be kept quite. Adding 3 fields namely location, question, headline and question details is a must, rest depends on your needs. Few other elements of this feature are as follows:
This features is added to let any registered member answer a question posted on a travel community based sites. This feature can be highlighted using:
Let users tag places of interest in a map. Follow the undermentioned rules to enhance this feature:
The ‘Feedback Tab’ can be added in the main navigation area to receive feedback from its users. This not only makes it easy for website users to contact website’s team but also makes them give a true feedback.
Provide a search bar in the main navigation area to enable users to search for a particular place. This should work as soon as a user starts typing and give auto suggestions for places and questions. The drop down list of questions will help users directly select a question or a particular destination.
Some more distinguished features on a particular destination’s search result page can be added, like:
Such unique features will play an important part in the success of your travel website and bring it at par with big brands like Travellerspoint, Trippy. So, make sure the clone script you choose has all these advanced features.
Offer a dedicated profile page to users including following options:
A section about ‘Frequently Asked Questions’ is to be provided on your travel community website to let visitors know about common queries without contacting customer support. This section should be designed to cater to the most common questions covering topics like general, sign-up, profile, questions and answers.
Below are some feature improvements our team of experienced designers and developers suggested for building a travel community website:
Login: Login with Google account or Twitter account should also be given along with Facebook login. We would suggest multiple sign/up options to users.
Sharing: Give option to share a question or answer on social media sites. Sharing options will not just help the website become more popular but will also generate more traffic. Make sure your clone script has social sharing options.
A travel related website without a mobile app is sure to lose a lot in regard to traffic and revenue. Building a mobile app will help you capture the mobile audience and score big in terms of revenue & audience.
A section by the name “Places I have visited” should be added to a user’s profile. This section will make others aware about the places visited by a user and support the answers as well.
Your homepage can be enhanced using eye-catching banner image.The banner area can be made a bit more interactive. Sliding banners or a background video can also be added.
A reward program can be started where users with highest number of answers or the ones with highest number of top answers can be given some appraisal in the form of a reward. It can be an upgrade of profile, some discounts at partner websites or something else. Implementing such feature in your clone can take you a long way.
The concept of community driven platforms is sure to grow further in the coming years. If you are planning to launch a similar website, then, this is the perfect time to do so.
Make sure that you hire an experienced team for your travel based question-answer platform so that you can compete with established brands like Vayable and Trippy. In case you pick a clone script, then, go for a flexible one that comes with unique branding and customization provisions.
Get cost idea of a Travel Community based Website
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