How Can Realtors Fight Negative or Fraud Online Reviews? CASE STUDY
Real estate companies and investment firms often complain about bad online reputation and defamation with words like fraud & scam. Realtors dealing in complex investment plans and ventures are also bombarded with negative reviews.
As a web services brand that has spent almost a decade in the industry, FATbit understands what negative links & resources can do if left untreated. Hence, it started offering online reputation management services to offline brands like real estate agencies and investment firms.
The most recent reputation case handled by FATbit experts is associated with a US based real estate investment firm.
The reputation issue
The company wanted to get rid of an unsavory negative review from an authority site that raised questions on its business model and exposed the brand to negative publicity through comments section.
Because the comment was published on a reputed site and the firm had a weak online presence, the negative review appeared on Google’s first page for brand name related search.
Previous efforts to combat negative reviews
The company hired a reputation management firm to neutralize the negative link. Following a traditional approach, the US based reputation management agency published press releases and blog posts but was still unable to furnish desired results. The real estate company discontinued its services and discussed the project with FATbit Technologies.
Initial study and approach to bring down the spam review
After gathering project details from client, FATbit team undertook extensive research to study reputation damage and work undertaken by the previous reputation partner. Initial study stated that most work done to push down the negative link was based on traditional reputation management techniques.
Further analysis confirmed that the bad reputation link was appearing on brand name search. This meant that people were making searches to learn more about the company but were being introduced to negative post.
So, we created our online reputation management strategy around what people actually want to see when they search for a brand name.
FATbit’s reputation management strategy
Online reputation management has become more challenging with complaint boards, industry focused forums, general acceptance of ‘open comments’ and social sharing. Even if you managed to push down the negative link by creating some positive posts, it would again jump up if activity starts in the comments section.
FATbit understands this and thus focused on creating social & content resources that can be updated regularly. The team worked on following points while undertaking the work;
1. Social profile creation
Most real estate and investment firms are happy with just a business website & LinkedIn profile. The thought of maintaining active social media profiles rarely occurs to them. FATbit team created business focused social media profiles and optimized them for brand name. We also updated the dormant social profiles to make them appear on Google search results.
2. Video & Media promotion
The real estate firm regularly created business videos & digital media to share information about new projects and ventures but rarely promoted them. We shared these video, property brochures, and image content on multiple platforms, and optimized them for keywords. We separately used the script of videos for promotion. So, we generate results from old resources rather than spending time in creating new ones.
3. Actively Shared Slideshows:
Just like video content, slideshows when shared on authority platforms rank very well on search engines. FATbit being a professional presentation design and marketing company started promoting presentations under the brand’s umbrella and saw the desired results almost instantly. This helped push down the negative reviews even further on Google.
4. Regular updates
FATbit regularly pushed fresh content on all the new business profiles to make them relevant for brand searches. All the content updates were firstly approved by client. We make such provisions for realtors and corporate clients that are extra cautious about what is being written about their brand.
The reputation management strategy was shared with client before implementation along with detailed cost estimation. Our affordable reputation management packages helped client make huge savings.
How long did it take us to push down the negative review?
Depending on project complexity, FATbit Technologies usually requests 6 to 12 months for reputation projects but results start appearing quite early. For our client, we generated reputation results in just 3 months.
The review now peacefully hibernates on the 4th page for branded search results.
Our unique reputation management strategy not only helped the brand get rid of misleading search result but also created authority business resources and impressive social media presence.
Just writing blog posts and publishing content doesn’t generate reputation results. Understanding project technicalities before starting work is very crucial.
FATbit has solved bad reputation management cases for realtors, business tycoons, and corporate bodies. The team also shares frequent blog posts to educate businesses and organizations about dangers of online reputation attacks.
Do you want to protect your online reputation on your own? Read this blog post for expert reputation management tips and hacks.
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