Ethical Rebranding: Why Having A White Label Food Delivery App Is Ideal For Your Business?

Ethical Rebranding: Why Having A White Label Food Delivery App Is Ideal For Your Business?

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The demand for online food ordering systems is soaring. All thanks to giants like Uber Eats and Grubhub that weaved technology and convenience together and made it easy for consumers to instantly order their favourite meals via mobile apps. To facilitate this convenience and keep the revenue cycle intact, relatively new entrants in the market have to consistently brainstorm and come up with innovative ideas. Being a food business owner, if you want to scale better and establish your brand, then maybe it is time to expand your business with a white label food delivery app.

US Smartphone food delivery app users

Table of Contents 

The Impact Of COVID-19 On The Digital Food Industry

Self-isolation measures amid COVID-19 have led to a surge in the demand for online food ordering and delivery services. The convenience of getting food delivered at affordable prices, especially in these trying times is pushing consumers to download food delivery apps and limit their exposure to the virus. 

  • According to a report, the number of users in the platform-to-consumer segment amid the COVID-19 outbreak increased by 30%, rising from 539 million in 2019 to 704.7 million in 2020.  The figure is estimated to amount to 791 million in 2021. 
  • With a 512% search volume growth, Instacart was the fastest-growing food delivery service in March 2020, revealed a study conducted by Statista. The growth in search volume for various food delivery services is a result of the COVID-19 pandemic.  
  • Studies predict that mobile eCommerce is expected to grow by 68% by 2022 as people will start making more purchases using online means.
  • A report from CivicScience suggests that based on week-wise analysis, around 22% of the U.S. adult population preferred ordering food online rather than going outside to make purchases. Earlier this figure was 19%. This reflects a 3% increase in the demand for convenience ordering.  

A change in consumer behavior amid the pandemic has resulted in instrumental growth in the online food ordering and delivery industry. Many restaurants that earlier did not provide online meal delivery have now started providing contactless deliveries to generate revenue and survive in the industry. 

This demand reflects a growing and dynamic market for white label food delivery apps. 

Reasons To Choose A White Label Solution To Launch A Food Ordering And Delivery App

White label solutions are an ideal choice when planning to launch a food delivery app. Opting for a white label food delivery app can enable companies to channelize the distribution of their services. Having a white-label food delivery app enables service providers to access a wider network via reseller partners. This helps resellers expand their service lines. The providers do not have to invest time and money in the production of goods from scratch. Also, companies can present their customers with a range of options to choose from and build a wider customer base. 

Let’s take a look at the potential reasons to choose a white label food delivery app. 

  • Boosts Brand Visibility

Creating a brand identity is a challenging task in today’s highly competitive food industry. This is where a white label food delivery app comes in handy. A white label solution can entail a variety of benefits and enhance the productivity of the service.

Choosing a white label solution is a prudent and quick way to get your food delivery startup in front of your target audience. Entrepreneurs can add new features to a white label solution and customize it as per their business requirements. 

They can advertise their products and set pricing plans as per their needs to generate more revenue. All in all, reaching out to customers and promoting new products becomes easy with a white label solution.

  • Saves Time 

Launching a white label food delivery app can help entrepreneurs save development time. If you choose to build your food delivery app from scratch using a custom solution, it will require a considerable amount of time for brainstorming on design, architecture, testing, and more. 

Moreover, developing an app for your food delivery business could take months even if you have a mobile app development team. For a quick product launch, selecting a white label solution could be profitable. The development time saved could be spent on promotional and marketing activities.              

  • Reduces Development Cost

The process of creating a food delivery app not only takes time but also demands a lot of effort and development costs. From programmers to testers, a mobile app development team involves several members. Therefore, hiring an entire mobile app development team could be expensive.

Instead of wasting time and money developing a software from the ground up by hiring a professional team, entrepreneurs must select a ready-made solution. Opting for a white label solution will help them cut huge development costs. 

Critical Features Of A White Label Food Delivery App

Below mentioned are must-have features for a white label food delivery app.
Features of FATbit White Label solution

Key Questions To Ask Your White Label Service Provider

The food industry is crowded with companies that provide white label multi restaurant delivery software to launch an online food ordering and delivery website and mobile application. Before proceeding with purchasing a white label solution, entrepreneurs must focus on performing an in-depth market study of the available options. Initially, this can be achieved by participating in online forums, reading customer reviews and ratings, and becoming a community member. Next, it is essential for entrepreneurs to critically evaluate the company’s policies, price quotes, and the services being offered. Some of the key questions to ask your white label service provider are stated below:   

  • Choosing the right white label solution

Simply selecting an online food delivery solution isn’t enough. The white label solution that you choose should be compliant with your business requirements and enable exceptional scalability. 

Questions to ask:

  1. Is the white label solution compliant with the critical security needs of the food ordering and delivery industry?
  2. What is the frequency of upgrades for bug fixing?
  3. Will the white label solution provide data migration services?
  • Support and assistance

For unhindered business operations, it is important that the white label solution you choose guarantees instant support and assistance. 

Questions to ask:

  1. Will a demo be provided?
  2. Which software tests are performed before launch?
  3. Does the service provider guarantee data recovery support & assistance in case of hardware failure? 
  4. Will any additional services for increasing sales be provided? 


Choosing a white label solution can prove to be an ideal choice for starting an online food ordering and delivery business. The solution comes pre-loaded with a variety of benefits such as quick market acceleration, cost-effectiveness, and after-development support & assistance. One major advantage of choosing a white label multi restaurant delivery software to launch a food delivery app is that it can be fully customized according to the needs of the business. Entrepreneurs must critically evaluate all their options and then choose the most viable solution. 

Yo!Yumm, an online food ordering marketplace solution, comes with ready-made web portals and mobile apps for buyers, merchants, and delivery staff, that allow entrepreneurs to launch an online food delivery marketplace. From order & menu management to social media integration to multiple payment options, Yo!Yumm is brimmed with numerous features that help startups set up their online food ordering business conveniently.   

Launch a Robust Food Delivery App with FATbit’s White Label Solution

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