Social media powered ecommerce sites are making quite a buzz. Websites with similar social e-commerce scripts are hitting the online market ever since Ecommerce giants like Mongoo, Fancy, Polyvore, and Wanelo came to limelight. Several new start-ups have been launched along the lines of these successful brands but not every site is making an impact. Developers and analysts at FATbit Technologies undertook a thorough analysis of top platforms and the ones which failed and decoded few facts about their business model and site features.
We also took time to ponder on the question what combination of features & additions will make the most advanced clone script. Here are some highlights from our analysis:
Usually such websites drive traffic to online retailers’ websites and get commission for the referral.It is on these ecommerce portals where you see people adding products, commenting under products or sharing products with friends. The growth is powered by affiliate revenue.
You have to focus on buyers, rather than sellers, and strive to give users a rich social media experience to make a clone successful. Instead of creating online store, think of creating a place where people can organize all their shopping, stay connected with their friends and favorite brands/products.
These sites act like social networks where you can follow users and all users add products, comment on products shared by others and comments play crucial role in sales. It can be assumed as a blend of Pinterest and Amazon. What makes a platform different is its ability to feed customers with their favorite products from their favorite brands.
Let’s go a little deeper and explore more about features that your clone script will require.
2. Content based pages:
3. Blog: Categorized into three sections
4. Press: News updates about where you are featured on web and media. Categorized into 3 sections:
5. Social media plugins
While basic site structure is more or less similar to any ecommerce store, it is the user & store features that makes social eCommerce work. Let’s first cover the user features that have made the social network a rage amongst shopaholics.
Allow visitors to register through email and Facebook account.
Products are listed on these sites like you see on image boards (with picture thumbnails). On mouse hover, product details get highlighted such as product name, price, store, who posted it, a Save option (allowing users to add that product to their wishlist/cart), and number of times it has been saved (number of people have added it to their profile).
We saw on many sites that on product page, users get the ‘Buy’ option, which takes them to the retailers’ website. Here users get direct access to similar products, and other products offered by the same store. Users also get an option to ‘Follow’ the store right on the product page.
Users are taken to retailers’ website once they click on the Buy button.
When you launch a similar business, make sure the website gives authority to admin to approve Stores/retailers. On popular sites, our analysts saw that if a store is not yet verified, then, the user is notified when he clicks to buy one of its products.
User profiles are organized in three sections:
There should be two more buttons on the navigation bar, one to let users manage their account and friends, and the other for news and alerts. It is where posts shared by people/stores followed by a user appear. And most of the interaction happens here through liking, sharing and comments.
All these features are essential to make your website an effective online social shopping platform.
Let users organize their saved products into different collections. This option should appear when a user saves a product. Give the option to create a new collection while adding a new product to one’s profile .
Give users an option to download the your mobile app simply by providing their mobile number. Show this option to users right when they land on your site. Since a large chunk of internet users are on mobile, it is important to give visitors the option to download the app right away.
Add following to user dashboard:
Options to include in user dashboard:
Give distinct options to post products. Add plugins that can allow users to post products they find anywhere on the internet directly to site. Top ecommerce websites of this category offer app for iOS and Android devices with inbuilt plugins that allow users to add products once they are on product page.
Allowing manual posting by clicking ‘POST+’ button on their profile header and pasting the URL of the product page there can be an additional option.
You can also add option to ‘share a message’ to products which will allow users to post a story. Automatically organized categories based on brand is one of the most common features of social networking eCommerce
Let users share any product they like with their Facebook friends too. You can add following to make this feature more impressive:
Comment followed by friend’s username or Facebook name or by using hashtags.
Here are a few more features that will make your eCommerce website (social networking focused) a hit amongst fashion enthusiasts:
Here are some more features to make sellers love your portal:
A store page on many websites is not very different from a user dashboard, but has a few unique features such as:
As analysed by our team, store pages are automatically created on most of the sites when users add their first product. A store owner can own the store page by making a claim on it through user profile. For instance on Wanelo, once users click “Do you own this store? Claim it.” link, a form appears. Store owners can make the claim by uploading an official document stating that it is their store.
This feature allows adding product feed in Google shopping format for customers’ and stores’ mutual benefit. Product feeds provide accurate and organized product information, which help stores in making product catalogs, and users in finding the products.
Here is a list of few more features to add to your stores. Make sure you get them while buying a clone script.
Here are areas of improvement FATbit’s team of analysts discovered while studying various websites. We highly recommend you to take care of following points while developing your own eCommerce store. :
Making UX pretty neat and clean is very important to run online store successfully. During our study, we came across UX issues that can be worked upon to make further improvements:
1. Offer links to go back
2. Make filtering prices easier
3. Refrain from long scrolling
4. Dedicated profiles and store pages
5. Smartly organized catalog of products
6. Shopping suggestions from people with similar tastes
Don’t miss out on these features in your clone.
FATbit is also closely studying social ecommerce platforms are evolving & growing. In case you are planning to launch an advanced clone and need a suitable script that will create its own niche, we would be glad to help.
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