With the advent of the digital age, many toilet rental businesses launched their eCommerce websites and gained access to wider markets. They also made the industry recognizable on the internet and opened a channel for more investment in the same. In the US alone, the industry was valued at $2.1 billion in 2022. Speaking globally, the numbers were $4.93 billion in 2020 and anticipated to reach $ 6.78 billion in the next 5 years.
But why is the toilet rental industry growing?
Growth factors in the toilet rental industry
At a broader level, there are three key growth drivers:
To step into the restroom rental industry or increase revenue, business aspirants can benefit from going online with an eCommerce website. In this blog, we will lay emphasis on the key consumers, top players, pricing and digital aspects of the industry, including how rental software can help aspirants and existing toilet rental business.
The United States is the prominent market for the toilet rental industry. It is followed by European countries like the UK and Germany. The demand for toilet rentals is also increasing in Brazil and Asian countries like China and India.
The core customer groups of rented toilets are:
| Company | Revenue |
|---|---|
| United Rentals | $8 Billion |
| United Site Services | $568.32 Million |
| National Construction Rentals | $99.33 Million |
| Andy Gump | $32.72 Million |
| Honey Bucket | $24 Million |
| Service Sanitation | $22.73 Million |
| Spivey Rentals | $16.49 Million |
Source: Thomasnet
Online toilet rental businesses rent out the following types of portable toilets:
| Restroom Type | Rental Fee (Per Month) |
|---|---|
| Standard Toilets | Approx. $100 – $200 |
| Deluxe Toilets | Approx. $200 – $300 |
| High-rise or Roller Toilets | Approx. $150 – $250 |
| Crane Hook Toilets | Approx. $150 – $250 |
| Toilet Trailers | Approx. $500 – $2000 |
The rental fee of these toilets can range from $100 – $400 per month
Going online ensures toilet rental businesses rapid adaptation to the consumer dynamics in today’s digitally-aggressive world. To fulfill the urgency and digital requirements of customers, this business adaptation includes the development of online customer touch points such as websites and social media business profiles. Doing so empowers businesses to reflect their ability to tackle and resist several business complexities, most importantly, the ones created digitally.
We have further classified the benefits of launching a toilet rental website below:
Big brand names resonate in reliability and trust. Their products sell, not only because of quality but also because of having an accountable identity. But, branding works differently in B2B scenarios where having a reputable brand image identifies as being a credible source to build long term relations and conduct business frequently.
Numerous online businesses charge their customers a convenience fee for eliminating the tiresome groundwork to find reliable businesses. This elimination has streamlined business operations by reducing interaction and manual inputs significantly, also implying lower management costs and true convenience for customers.
Surfacing from the previous point, reduced manual input means more automation. In the toilet rental industry where invoicing is a problem because of the complex pricing structures and orders, automation becomes an imperative, bringing both time and precision to the business.
The traditional approach to upselling deteriorates the customer experience as the executives often end up resorting to hard-selling and maintaining involuntary communication with the client. This affects the brand reputation and eventually results in poor conversions. The internet offers a seamless customer experience where upselling opportunities tend to have a higher degree of success.
Understanding customer buying signals (or renting in our context) to draft actionable business plans is possible on a website with the help of data collection and analysis tools. In the traditional approach, a business owner would have to conduct manual surveys which is not feasible nor advisable in modern days.
Last but not the least, having a strong online presence along with the option to book rental toilets in a few clicks will also give the business owner a competitive advantage.
Entrepreneurs interested in developing a website for their toilet rental business should look for the following features:
Yo!Rent is a next-gen online rental software developed by FATbit with prominent rent-centric features, including the majority of those stated above. It is developed considering all the business perimeters that apply to a rental business while adapting an online business model. Thus, by removing every-day troubles and automating everyday processes, Yo!Rent simplifies conducting online rental operations for entrepreneurs and existing business owners.
Many entrepreneurs feel that off-the-shelf business solutions are not cut out for them. Nevertheless, it is also not false that a readymade solution can fail to fulfill each and every business requirement. For this purpose, Yo!Rent is fully customizable to support more features and modules as per your business requirements.
Scalability issues in business solutions create problems when the solution is unable to adapt to business growth. As a result, business owners feel the need to migrate to another solution (or upgrade their subscription package in terms of SaaS solutions).
Being a fully scalable solution, Yo!Rent supports unlimited product listings, visitors, user profiles, admin profiles and transactions. Yo!Rent’s scalability makes it an ideal solution to accommodate business growth and is suitable for entrepreneurs looking to grow their business from startup to enterprise level without feeling the need to migrate to another platform.
Yo!Rent is available at a one time cost to all entrepreneurs. As a result, it is comparatively more cost-effective than both scratch development and SaaS solutions in the long run.
To elaborate, the scratch development method is already costly because of hourly-based payment. On the other hand, SaaS solutions come with recurrent payment along with a separate transaction charge. For example, if the lowest SaaS subscription is available at $100 per month + 5% transaction charges, then the monthly recurring fee for a business owner with a monthly turnover of $2000 would be $200 per month instead of $100 ($100 subscription fee + 5% transaction charges.)
See below for complete calculation
| Subscription fee = $100 |
| Total monthly transactions = $2000 |
| Total monthly recurring fee = Subscription fee + 5% transaction charges = $100 + (5% of $2000) = $100 + $100 = $200 |
The increasing immigration in the west calls for a multilingual solution to deliver an equally smooth customer experience to immigrant business owners. Yo!Rent comes with multilingual support to provide this experience.
Instead of using a translation service, Yo!Rent allows business owners to upload multi-language tags for each and every product listing. This brings precision in language translation with negligible rate of error. To support multi-currency payment, Yo!Rent comes with a wide range of payment gateway options.
To provide business owners with their most preferred payment gateway portal, Yo!Rent is pre-integrated with all popular payment gateway portals like CCAvenue, PayUMoney, Amazon Pay, Citrus and more. It also supports numerous business tools like Google Maps, Google Analytics, MailChimp and AfterShip that entrepreneurs can integrate into their software
To resolve any technical issues that may arrive after software implementation and hinder the online business, Yo!Rent comes with one year of free technical support. This support is liable to the company’s terms and conditions.
Restroom rental is a unique industry with its very own set of challenges. If rental software is able to streamline any of the operations and bring resilience to your business for overcoming those challenges, then it is worthy of consideration. However, there should also be an appropriate approach to select the rental business software. Some of it starts from shortlisting a few software and reaching out to their executives for demos. Discuss your business requirements with the software provider once and then see how they can help.
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Abhishek Kataria is a business consultant at FATbit Technologies. He assists entrepreneurs and business owners in developing viable digital touchpoints and marketplaces. Abhishek is curious about exploring and analyzing new business trends and has a keen eye for the latest developments in the eCommerce sector. Apart from consulting, you can find him practicing French and exploring his creativity in Photoshop.
