For the past few years, the car rental industry has been bound on an upward trajectory of growth. The massive growth of online cab aggregators has seen many budding entrepreneurs considering to build their own taxi booking app. To help such entrepreneurs, analysts at FATbit technologies spent countless hours analyzing the functionality and business model of the world’s most successful online cab aggregators. In this blog, you’ll learn about their business model and the essential features in a taxi app solution.
Platforms like Uber and Lyft are basically cab aggregators that partner with private cab operators to provide rides on request. The revenue model of such platforms is based on pay-for-performance, and they charge a commission from cab operators on each ride they complete. In addition, they also charge a nominal fee from operators for offering access to their technology platforms.
The differentiation between your platform and other cab booking service can boil down to a few points:
The online taxi aggregator app needs to be highly intuitive and offers an impressive layout. All the features of the mobile app should be well defined and focus ought to be on immersive behavior. The overall interface should be specifically designed keeping in mind the targeted user base and ease of use.
Upon launching the application for the first time, a user should be presented with a well-defined user-guide. The guide should cover every single aspect of the cab booking process, making it easy for new users to understand the app features and the action process. Whether you are building a cab booking mobile application or website, don’t forget to make provision for a UX rich user guide.
The basic design architecture of your application is to keep everything simple and user friendly. The same should hold true for the sign-up page. Before using the application, it is mandatory to have a registered account with the platform. The overall process should be minimalistic keeping in mind the mobile nature and require only the most critical information such as:
After the completion of the registration process, the users should be taken to the main screen where they can easily pick a ride for themselves. Here are the most noticeable points in the cab booking process:
Users should be able to select and save his/her favorite locations to make their accessibility easier. This is particularly useful in cases where a user seeks a ride to or from a location on a regular basis. Features related to frequently visited destinations and routes add up to app usability and make cab booking easy for riders.
As per services offered in the vicinity of the user, the application should show the options of choosing the cab along with their estimated time of arrival (ETA). This is a highly beneficial feature as the user is informed about the waiting time right at the time of booking a ride.
After selecting the mode of transportation, user can choose between taking the ride right away or at a later time. This is useful for consumers who want to book a cab at a desired time, without undergoing the hassle of time-bound booking.
If the user chooses to book a ride right away, then, they are shown a confirmation screen which also contains detailed information such as the rate card, car model and estimated arrival time. Users should be able to apply for valid discount/coupon codes, if any applicable.
One of the deciding factors that would make any online cab booking service a hit among users is the transparency in pricing. All the information related to the fares should be made available to the user in a clear manner. Using the option of rate card, users can view the fare breakup with respect to their chosen ride.
As discussed before, you need to ensure that consumers have all the relevant information beforehand related to the fare charges. The option available to the users in the form of “Ride Estimate” shows all the details related to the approximate time travel and the estimated cost to the user. Giving a clear idea of fare and pricing can help your cab app solution score additional points.
For users who want to book the ride for a later stage, a pop-up box can be shown, where they can select the date along with the desired time. This is beneficial in cases of rush-hour when users sometimes find it difficult to find a cab.
Once the booking is confirmed, users are able to see the current location of the cab and the estimated time of arrival. Other details available are:
Users can also cancel the booked cab before the driver reaches the respective pickup point. This option can be used if there are any unavoidable changes in the users’ plan.
After reaching the destination, the user can be prompted with the screen showing the total cost and distance travelled. With the focus on user engagement, the platform should request the users to give their feedback on the ride experience. This not only rates the driver for future reference, but helps the company in discovering the level of customer satisfaction. Integrate driver rating and feedback feature in your online cab booking solution.
Now that we are done with the standard features that are part of the booking process, let’s take a look at some of the features that make an app standout from the rest. Below are the features that can greatly help the cab booking company build brand identity in an otherwise competitive industry.
This feature shows the detailed list of all the bookings undertaken, upcoming rides as well as completed rides. This helps in keeping track of all the rides booked by the user. While the completed section shows the history of rides taken, the upcoming section gives a preview of rides scheduled for the future.
Online cab booking services have gained huge momentum but the concept is still new to many users. In order to capture the overall market share, the platform can offer a referral program under which riders can invite their friends using a referral code and earn money. Users can send an invitation by SMS, email and also through social networking platforms like Facebook, Twitter and WhatsApp. Make sure your online taxi booking solution has this feature!
The platform needs to understand the market dynamics which calls for transparency in the overall functionality. This is the reason why it should offer a well detailed rate card to the consumers using which they can analyze the standard rates chargeable to them with respect to the destination as well as a mode of transportation.
In order to ensure safe and hassle-free rides, the platform should provide a security feature in their application where users can add contact details of any person. Moreover, the user can also opt in to share information with that emergency contact every time a ride is taken. This is one feature you must not miss in your cab booking solution.
We covered all the features in the above sections, and have to say that most of them are rather innovative. Additionally, our team of analysts and developers have discovered some areas that can help you in creating an advanced taxi booking solution. They’re as follows:
You can offer an emergency button in the application which sends the ride details as well as current location to a predefined contact in case of emergency. This is a highly vital security feature and can boost user confidence.
Online cab booking service is still not quite clear-cut to many people due to which users are full of queries. A comprehensive FAQ section covering common cab booking queries will help enhance rider experience.
USA Ride Hailing segment amounts to US$49,598m in 2019 and expected to grow by 11.0%, resulting in a market volume of US$75,403m by 2023. The current User penetration is 20.1% in 2019 and expected to reach 28.8% by 2023
If you are planning to build a cab booking platform, then you cannot afford to miss out on the features highlighted in this blog. Make your prospects in cab booking arena brighter by incorporating new features in your app.
Discuss your taxi booking mobile application requirements with a team of UX designers and developers to launch a successful online taxi booking venture.
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